Global Social Media Manager at Bumble

Having an interest in marketing, advertising and communications, but also being interested in self-growth, I took up a summer internship in New York City working in fashion Public Relations for REP Agency. I developed an interest in copywriting through this experience and a piece I wrote was featured on Vogue's Website for SS18. I was also managing multiple of the client’s social media accounts as well as the agency’s account.

Having always been immersed in more ‘creative’ industries, I decided to challenge myself and work in the  financial district. During my time at Bank ABC, I worked with the team developing their new digital banking sector including their website relaunch, the application design of what would become the Middle East’s first digital banking platform – ila bank and carried out market research into the customer needs and desires for the new platform.