We know the challenges companies face in staffing their workforce to flex with highly variable seasonal and cyclical workload demands. Scouterie provides interim and ongoing talent to agencies and organizations in need of reliable, on-demand support. Our talent expertise spans consumer insights, market research, brand strategy, product strategy, content development, account management, and beyond.

• Led concept and framework development for a new online learning product designed to scale legacy client services and address a gap in client needs; responsible for product management, including research, design, testing, and positioning, and ensuring alignment with our existing suite of solutions• Guided strategy and development of a new organizational assessment designed to drive repeat client engagements and capture quantitative insights at scale; led analysis and reporting to deliver actionable insights and strategic recommendations to clients• Created a standardized framework for evaluating employee retention to streamline custom consulting engagements across diverse client organizations and industries; developed research imperatives, quantitative rubrics, qualitative discussion guides, and adaptable report deliverables to systematically measure performance and deliver insights against key engagement and retention indicators • Led organizational initiative to establish team performance objectives that aligned all functions, roles, and responsibilities around a new strategic product focus; maintained accountability through monthly team progress check-ins• Developed and oversaw firm marketing communications, including product marketing materials, semi-weekly blog posts, weekly email campaigns, and monthly newsletters

• Leveraged research and data assets to uncover the attitudes, values and motivations that drive consumers’ behaviors with expertise in generational insights; used storytelling and data visualization techniques to transform analytic insights into rich consumer narratives that inform profitable engagement and growth strategies for clients• Co-led business unit totaling $1.2M in annual revenue; developed and published marketing materials and thought leadership content to drive awareness and business growth among clients and prospects• Owned client consulting engagements, account relationships, project management responsibilities, and business development initiatives to achieve 100% retention and up to 50% annual revenue growth among subscription-based accounts and maintain 80%+ profitability of project-based engagements• Coordinated company intern program, responsible for recruiting, hiring and onboarding qualified candidates and managing them to be strong contributors with high potential for full-time hire

• Supported creative, account services and media departments through project management, production oversight, media trafficking and day‐to‐day client communication• Researched, evaluated and implemented a new project management software that improved agency productivity by automating development of 365‐day IMC plans; enhanced project oversight by integrating individual project tasks within the overall scope of work; and elevated client service by providing a shareable and digestible platform for reviewing detailed project schedules• Developed and documented the agency process for project management responsibilities, culminating in a process reference book for existing and future employees• Served as clients’ main point of contact, managing expectations and ensuring communication was properly recorded and distributed to the proper channels throughout the agency