Phoebe S. Email & Phone Number

Phoebe is an innovative and resourceful marketing leader with 18 years of global, regional and local marketing expertise in the B2B IoT, B2C Consumer Electronics, and FMCG sectors. She has a proven track record of effectively managing both nascent and established brands, transforming brand dynamics, and accelerating business growth. Her expertise encompasses marketing strategy, branding, growth marketing, integrated campaigns, product marketing, and portfolio management. Currently, she leads the global marketing team for the Industrial Automation, Industrial Communication, and Edge Software business groups at Advantech, the #1 player in the global industrial PC market and a pioneer of edge computing. She infuses B2B marketing with B2C creativity and agility, spearheading Advantech IIoT’s digital transformation and boosting lead generation effectiveness. She is also an open-minded and effective communicator, passionate about achieving organizational goals, and fulfilling the team’s potential.Before joining Advantech, Phoebe honed her skills at ASUS, APP Sinarmas, Kimberly Clark, and Red Peak, gaining a deep understanding of both global markets and local nuances. This experience sharpened her perspective in navigating the ever-evolving landscape of international commerce.【Professional Skills】Business Strategy, Marketing Strategy, Marketing Campaign Management, Branding, Growth Marketing, Integrated Marketing, Digital Marketing, Social Media Marketing, SEO, SEM, Email Marketing, Product Marketing, Go-to-market Strategy, Channel Marketing, Marketing Research, P&L Management, Account and Project Management. Received Google AdWords Advertising Fundamentals, Advanced Search and Advanced Display certificationAI-powered tools: ChatGPT, Gemini, Canva, Adobe Express, HeyGen, Midjourney

Listed skills include Product Management, Product Marketing, Multi Channel Marketing, Marketing Strategy, and 7 others.