I’m a marketer and content creator.I managed end-to-end marketing campaigns for $10m-$100m retail investment assets sold by Colliers, the world’s largest specialist real estate advisory firm, the vast majority of which have resulted in a transaction. Per campaign, I have managed up to ~$90k of multi-vendor spend encompassing: online listing platforms; press advertising (print & digital media); targeted email marketing; information memoranda (IMs); photography; video; mailout brochures; onsite signage; Asia marketing (小红书/Xiao Hong Shu and 微信/WeChat).I am a proficient professional user of Adobe Indesign, Illustrator, Canva, SalesForce Marketing Cloud and Microsoft CRM. I’m also competent across wider Adobe programs including Premiere Pro, After Effects, Photoshop and Lightroom.Growing up how and where I did means I am a native speaker of five languages: English, Malay (Bahasa Malaysia), Mandarin Chinese, Hokkien and TeoChew. And yes, I may switch between them for no reason with people who also speak more than one or all of these languages.Professionally, I am interested in the content creation, analytics, and psychology of Digital Marketing (domain/industry-agnostic). I am also interested in the evolution to build better designed, human-centric urban spaces and redefine what it means to call a city home.I was one of the top 100 highest scoring of all 440,682 students across Malaysia in the SPM examinations (VCE/HSC/Year 12 Certificate equivalent); as a result, I was offered a full bursary by the Malaysian Ministry of Education to study at any local university of choice. My wanderlust took me to Melbourne, where I completed a year of Architecture at RMIT University, before switching to Economics and Finance - with a side of Marketing (Digital Marketing; Advanced Marketing Concepts; Applied Brand Management).Melbourne has since become home where I met and married my husband with whom I am raising an energetic 5-year-old boy. When we’re not catching Pokémon, all three of us can usually be found experimenting in the kitchen, training in karate or on other adventures around Melbourne, or even running experiments in generative AI.Outside of professional and family life, I also find time for figure skating, building keyboards (the ones that go “thoc”), UAV/drone piloting, learning to code and playing my Steinway piano which lives in our city apartment. I enjoy videography and using my latest upgrades - the RS3 Pro gimbal and RØDE Wireless GO II microphone. I also inhale books on urban planning, history, marketing, business, strategy and psychology.
Phoebe Tan | Marketing Consulting
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PrincipalPhoebe Tan | Marketing ConsultingMelbourne, Vic, Au
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Marketing Campaign Management At Colliers Retail Middle MarketsColliers Sep 2022 - Apr 2024Melbourne, Victoria, AustraliaColliers is the world's largest specialist real estate advisory firm. My team, Retail Middle Markets deals in retail investment assets within the $10m - $100m value range.The vast majority of marketing campaigns I have run end-to-end have resulted in a successful transaction. Budgets managed approaching up to ~$90k in marketing spend per individual campaign.Campaigns managed included online listing platforms; press advertising (print & digital media); targeted email… Show more Colliers is the world's largest specialist real estate advisory firm. My team, Retail Middle Markets deals in retail investment assets within the $10m - $100m value range.The vast majority of marketing campaigns I have run end-to-end have resulted in a successful transaction. Budgets managed approaching up to ~$90k in marketing spend per individual campaign.Campaigns managed included online listing platforms; press advertising (print & digital media); targeted email marketing; information memoranda (IMs); photography; video; mailout brochures; onsite signage; Asia marketing (小红书/Xiao Hong Shu and 微信/WeChat). Show less -
Marketing Consultant At Corsair HireCorsair Hire Jun 2021 - Nov 2021Melbourne, Victoria, AustraliaI was brought on to develop and implement a digital marketing strategy to grow Corsair's online presence. Implementations were designed to scale with Corsair's rapid growth and expansion.Corsair Hire is a Melbourne-based, family-owned small business in the equipment hire industry. Established in 2020, Corsair has since grown from humble beginnings to servicing Tier 2 construction companies. At the time, most of Corsair's leads came from word-of-mouth and their strong industry… Show more I was brought on to develop and implement a digital marketing strategy to grow Corsair's online presence. Implementations were designed to scale with Corsair's rapid growth and expansion.Corsair Hire is a Melbourne-based, family-owned small business in the equipment hire industry. Established in 2020, Corsair has since grown from humble beginnings to servicing Tier 2 construction companies. At the time, most of Corsair's leads came from word-of-mouth and their strong industry connections.Some of my role included:• The proposal of a viable marketing strategies aligned to the client’s vision and needs, of which the best were shortlisted for implementation within the project timeframe.• Redefining and repositioning the Corsair brand to better reflect the targeted premium market.• Restructuring of Corsair's website for ease of navigation and better lead capture. The human factor was taken into consideration for the design, and website elements arranged with regard to the viewer's eye.• Designing and implementing a database with linked dynamic pages and items for easy access, management and updating of available hire equipment.• Optimising various website elements for SEO.• Extensive research into access hire industry content for the most effective topics and formats. Creation of a database to document, track and select content ideas for the Corsair blog.• The design of a content calendar to provide a time-effective and methodical approach towards blog content creation. Show less -
Withoneseed Initiative By Xpand Foundation (Marketing Consultant)Xpand Foundation Feb 2021 - Jun 2021Melbourne, Victoria, AustraliaWithOneSeed had just launched treeo2.org and were in the beta testing stage of the program. A marketing strategy had yet to be conceived and I was brought onboard to design a marketing strategy for the program launch. WithOneSeed is the first Gold Standard verified carbon forestry program in Timor Leste. It is working with subsistence farming communities to replant their forests, reducing poverty while fighting climate change. Some of my role included:• The proposal of a… Show more WithOneSeed had just launched treeo2.org and were in the beta testing stage of the program. A marketing strategy had yet to be conceived and I was brought onboard to design a marketing strategy for the program launch. WithOneSeed is the first Gold Standard verified carbon forestry program in Timor Leste. It is working with subsistence farming communities to replant their forests, reducing poverty while fighting climate change. Some of my role included:• The proposal of a viable marketing strategy aligned to the client’s vision and needs.• Delivering a cohesive creative direction, brand concept and social media reface.• The proposal of sustainable methods of implementation with consideration for the limitations of resources available to the client.• The production of a video business card for promotional purposes. Show less
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Somebody Different Campaign By Inclusive Australia (Marketing Consultant)Inclusive Australia Feb 2021 - Jun 2021Melbourne, Victoria, AustraliaThe Somebody Different campaign had plateaued on Instagram. I designed a systematic approach to social media marketing, including an Instagram reface, and suggested potential community engagement platforms to expand to.The Somebody Different campaign aims to reduce prejudice and discrimination against minority and marginalised groups by bringing people from different walks of life together. Under this concept, a different Australian is showcased on their Instagram page daily. The client… Show more The Somebody Different campaign had plateaued on Instagram. I designed a systematic approach to social media marketing, including an Instagram reface, and suggested potential community engagement platforms to expand to.The Somebody Different campaign aims to reduce prejudice and discrimination against minority and marginalised groups by bringing people from different walks of life together. Under this concept, a different Australian is showcased on their Instagram page daily. The client felt like they had reached a block with Instagram and were looking to expand to a new community engagement platform.Some of my role entailed:• The proposal of a viable marketing strategy aligned to the client’s vision, needs and limited resources.• Convincing the client of the potential in their Instagram concept and to maintain the page while simultaneously expanding to the new platform.• Delivering a cohesive creative direction, brand concept and social media reface for the Instagram page.• The proposal of a shortlist and detailed analysis of potential new community engagement platforms the client could potentially utilize. Show less -
Life Coach & Content Creator At Twitch.TvTwitch Jun 2020 - Oct 2020I needed to let my creative juices flow during lockdown so I took to streaming. Through my channel, I coached my viewers through their problems and created accountability systems within my community while providing light-hearted entertainment. I gained some traction and grew to 700 followers from scratch in the four months, with a consistent average of 50 live views and maximum view count of over 200 live viewers (for reference, it is more common for new streamers to sit at 0-5 viewers… Show more I needed to let my creative juices flow during lockdown so I took to streaming. Through my channel, I coached my viewers through their problems and created accountability systems within my community while providing light-hearted entertainment. I gained some traction and grew to 700 followers from scratch in the four months, with a consistent average of 50 live views and maximum view count of over 200 live viewers (for reference, it is more common for new streamers to sit at 0-5 viewers for months and even years).On the more technical side of things, some of my role included:• The weekly production, scheduling and broadcasting of video content.• Analysing audience retention data and stream summary data to produce targeted content.• Firsthand experience with video and audio capture equipment including web broadcasting software.• Heavy focus on real-time adaptability and management of competing priorities, via the requirement to engage with the community while simultaneously monitoring broadcasting software, and adjusting content to reflect changing audience demands. Show less -
Sales And Marketing Associate (Rank: Achiever)Usana Health Sciences Jun 2019 - Jun 2020This role saw me contacting leads (both hot and cold), setting up appointments to pitch the supplements and skincare range I was then selling, and closing sales worth hundreds of dollars. I rose to Achiever rank (one below Director) within four months. I had the opportunity to receive the mentorship of Ruby, Emerald and Diamond Directors within my team - not just within the scope of USANA but also in my career and personal growth - and they remained as some of my closest friends to… Show more This role saw me contacting leads (both hot and cold), setting up appointments to pitch the supplements and skincare range I was then selling, and closing sales worth hundreds of dollars. I rose to Achiever rank (one below Director) within four months. I had the opportunity to receive the mentorship of Ruby, Emerald and Diamond Directors within my team - not just within the scope of USANA but also in my career and personal growth - and they remained as some of my closest friends to date.A close friend introduced me to USANA's products after a bad health situation where I briefly lost the ability to walk. Being skeptical of direct sales, I ended up systematically researching USANA's products as well as nutrition and its impact on the human body. I'm not sure if I was more intent on finding bibliographical evidence of the products' effectiveness, or debunking them (perhaps the latter if I'm being honest) but I ended up convinced. While I am no longer in the business, I still consistently take their supplements, which has kept my enduring anemia and other health hiccups at bay. Show less -
Piano Teacher And Accompanist For Violin ExamsSophia Music House Sdn Bhd Jun 2017 - Dec 2017Sarawak, MalaysiaWhat began as a short holiday gig became my part time job as I discovered my love in teaching piano and watching humans flourish under my coaching, care and direction (this seems to have set the precedent for the rest of my life).My role involved:• Preparing and facilitating lesson plans as well as reporting progress and student strengths, weaknesses and challenges to headmistress and parents.• Helping students prepare for theory, practical and aural examinations.• Guiding… Show more What began as a short holiday gig became my part time job as I discovered my love in teaching piano and watching humans flourish under my coaching, care and direction (this seems to have set the precedent for the rest of my life).My role involved:• Preparing and facilitating lesson plans as well as reporting progress and student strengths, weaknesses and challenges to headmistress and parents.• Helping students prepare for theory, practical and aural examinations.• Guiding violin students in learning to play together with a piano accompaniment.• Acting as a piano accompanist for violin students during ABRSM examinations. Show less
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Office Assistant At Team Consult Architecture FirmTeam Consult Sdn Bhd Mar 2017 - Dec 2017Sarawak, MalaysiaSome of my role included:• Coordinating paperwork, architecture plans and blueprints, drafting plans with AutoCAD.
Phoebe Tan Education Details
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Bachelor Of Business (Economics And Finance) -
Architecture
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Lodge International School2A*,2As -
Lodge Group Of Schools9A+
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Trinity College LondonDistinction
Frequently Asked Questions about Phoebe Tan
What company does Phoebe Tan work for?
Phoebe Tan works for Phoebe Tan | Marketing Consulting
What is Phoebe Tan's role at the current company?
Phoebe Tan's current role is Principal.
What schools did Phoebe Tan attend?
Phoebe Tan attended Rmit University, Rmit University, Lodge International School, Lodge Group Of Schools, Trinity College London.
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2wascoenergy.com, wascoenergy.com -
Phoebe Tan
Gaicd | Growth & Impact Strategies | Future Of Work | Enterprise PartnershipsMelbourne, Vic2engineersaustralia.org.au, hotmail.com -
Phoebe Tan
Graphic Designer, Marketing & Communication Strategist & Freelance Arts CuratorGreater Perth Area -
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