Phoebe Velez Email & Phone Number

New York City Metropolitan Area

United States

-Worked with key stakeholders within the marketing department, including digital, shopper, and e-commerce to support growth initiatives within e-commerce and at the company’s key accounts-Created a tracker for all live creative, marking top performing ads across specified funnels-Drafted grocery and paid search audits, updating them daily-SEO copywriting-Sent creative requests for geo-targeted ads surrounding the company’s back-to-school campaign, sending them to affiliate agency when complete and keeping track of the ads when they went live

Syracuse, New York Area

In addition to my duties as PR Assistant, I directed the hiring process for our interns! I conducted the interview process and narrowed down our applicant pool to find the best possible interns for the agency.

I completed PR tasks (media lists, pitches, press releases, graphics, blog posts) as directed.

Syracuse, New York, United States

I oversaw all promotional aspects of the organization, both creative and strategic.

Syracuse, New York, United States

Syracuse, New York Area

-Ensured that the organization is highlighted in student publications across Syracuse University's campus-Reached out to campus publications to spark interest in covering events put on by the organization, as well as FYP's overall culture-Coordinated with PR Director and Engagement Assistant PR Director to promote the organization to potential new members- fypmediarelations@gmail.com

Syracuse, New York, United States

- Oversaw all recruitment-related activity- Liaison between Relay and other campus organizations- Reached out to organizations on-campus and the greater community to gauge interest in participating in/donating to Relay for Life- Worked closely with the Health and Wellness class that is paired with the American Cancer Society to coordinate their involvement with the event

Syracuse, New York, United States

In this role, I did the following:•Researched communications strategies and tactics used by performing arts centers, historic theatres, and other rental venues during the pandemic-induced shutdown•Drafted a messaging strategy for the Landmark Theatre during the shutdown with the goals of (a) maintaining enthusiasm for a return to operations with an uncertain start date, (b) preparing the community for a fundraising plea, and (c) amplifying the work done by organizations locally•Drafted social media calendars for the Landmark’s social media handles that can be adapted beyond the terms for the internship•Provided example posts, identifying key aspects which should be replicated

Remote

-Maintained contacts in continued outreach for philanthropy events hosted by the chapter-Collaborated with the Vice President of Philanthropy and Director of Community Service on ideas for potential philanthropy events/ways to get involved in the greater Syracuse Community-Participated in an event hosted by We Rise Above the Streets, a downtown Syracuse-based food/clothing resource

Syracuse, New York

Master Of Arts - Ma, Advertising, 3.5 Cumulative Gpa

Bachelor Of Science - Bs, Public Relations, Advertising, And Applied Communication, Cum Laude

Minor, Drama And Dramatics/Theatre Arts, General

I earned a minor in Theater in the School of Drama at Syracuse University’s College of Visual and Performing Arts.

Minor, Psychology

I earned a minor in Psychology through the College of Arts and Sciences at Syracuse University.