Phoebe Yap Email & Phone Number

Singapore

Singapore

• Odyssey is an annual student-led mentoring platform for professionals and students to forge connections, organised by student club, The Mentoring Circle (TMC). Odyssey is SMU’s largest mentoring forum for the student.
• Provide strategic leadership to a team of six in the development and execution of comprehensive communication materials, including key branding elements such as taglines, sponsorship decks, and logos.
• Direct the design and production of event collateral, ensuring a cohesive and consistent visual identity across all deliverables, including event day slide decks, posters, and signage.
• Lead multi-channel outreach initiatives, overseeing the team’s creation and execution of targeted social media campaigns and email direct marketing (EDM) strategies, driving significant increases in event visibility.
• Spearhead the conceptualisation and design of event memorabilia, creating meaningful keepsakes for participants and the Organising Committee to commemorate the event.

Singapore

• Conducts research on real estate news, trends, and market analysis, providing valuable insights that inform strategic decisions and enhance content relevance.
• Leads the branding and conceptualization of content proposals, collaborating with a dedicated team to develop creative and engaging ideas that resonate with target audiences.
• Designs, writes, and creates compelling content across various platforms, ensuring alignment with brand messaging and visual identity.
• Reaches out to clients and vendors via text, calls, and emails, fostering relationships and facilitating effective communication to support project goals.
• Researches and strategizes marketing campaigns and content strategies across YouTube, Instagram, TikTok, and Facebook, working closely with the team to maximize reach and engagement.
• Analyzes content performance data to assess effectiveness, draw insights, and refine strategies, ensuring continuous improvement and enhanced audience engagement across all digital platforms.

Singapore

• Develops and executes creative proposals while exploring innovative artistic directions, ensuring a customized vision that reflects each client’s unique style for their special day.
• Manages client negotiations with precision, overseeing budgeting and scheduling to align project objectives and facilitate seamless communication throughout the engagement.
• Directs the comprehensive production process, from pre-production through post-production, capturing and preserving exceptional moments alongside a dedicated team.
• Crafts and implements strategic marketing initiatives to enhance brand visibility and attract prospective clients through targeted social media campaigns and networking opportunities.
• Coordinates event logistics, including equipment setup and location scouting, ensuring meticulous planning and flawless execution for optimal results.

Singapore

• Contributed to treatment writing by conducting thorough research and referencing visuals and music, enhancing creative project presentations.
• Documented meeting minutes during discussions with Heads of Departments (HODs) and Producers, ensuring accurate records and facilitating effective communication.
• Compiled and curated showreels to effectively showcase productions and support project pitches.Shadowed the Director to gain in-depth knowledge of the creative process and operational strategies within production.
• Operated as a Production Assistant on set, overseeing the inventory of production supplies, props, and wardrobe to ensure seamless operations.
• Maintained and updated the database and archival systems to enhance organizational efficiency and accessibility of production materials.
• Executed location scouting to identify and assess potential filming sites, aligning choices with creative vision and logistical requirements.

Singapore

• Short-term Internship
• Collaborated on branding projects using Adobe Illustrator and Final Cut Pro to create high-quality visual assets.
• Participated in client meetings alongside cross-functional teams, engaging with external partners to discuss project requirements and deliverables.

Business Management, Business Administration And Management, General, Undergraduate

Diploma Of Education, Cinematography And Film/Video Production, Graduate

Activities and Societies: Music Vox MemberDEAN's List 2021 LEAD Induction programme

4 Years Integrated Program

Activities and Societies: Event Photographer for Aesthetics Club Pianist in Piano Ensemble, played in various concerts in Esplanade

Education record

Education record

Education record

Education record

Business Management, Business