Phoenix Gaylor Email & Phone Number

Greater Chicago Area

• Lead digital analytics initiatives at Green Dot, enhancing customer experiences across online and offline channels by integrating and utilizing Adobe Analytics and Adobe Target. Contributed to strategies that achieved.
• Developed Adobe Analytics and Medallia capabilities, establishing a structured process to leverage data and voice of customer insights. Presented at Adobe Summit on integrating these tools to drive actionable.
• Play a critical role in maintaining operational stability by swiftly identifying and addressing fraudulent activity and system issues. Have significantly reduced response times, preventing substantial losses and.
• Collaborate with internal teams across marketing, product, business intelligence, and data science, as well as with external vendors. Manage analytics tools and translate insights into actionable recommendations and.
• Regularly present findings to stakeholders and executives, securing support for changes that enhance the customer experience.
• Mentor and support team members, fostering a collaborative and growth-oriented work environment that enhances team performance and development.

Greater Chicago Area

• Led digital analytics initiatives for direct-to-consumer products, managing the identification of business requirements, implementation, detailed analysis, and presentation of critical insights to stakeholders and.
• Provided comprehensive insights on web, app, and customer behavior in weekly meetings with acquisition, marketing, product, and business leaders, emphasizing key achievements, growth opportunities, and traffic anomalies.
• Developed and maintained customized dashboards, conducted training sessions, and collaborated with acquisition team leads to optimize advertising spend effectively.
• Integrated disparate data sources to provide a holistic view of customer interactions, enabling optimization based on offline KPIs such as account funding, direct deposit, and retention rates.

Greater Chicago Area

• Assembled and maintained analytics dashboards using Adobe Analytics, aligning digital KPIs with value-based outcomes to deliver actionable insights.
• Utilized Google Analytics APIs to build and integrate dashboards and applied Python for model building, contributing to the development and optimization of an AI-based search product.
• Mentored, trained, and oversaw junior members of the AI and Analytics teams, leveraging expertise to support their professional growth and strengthen team capabilities.

Chicago, IL

• Focused on acquiring and applying foundational skills in digital analytics, with an emphasis on gaining certification in Adobe Analytics and Adobe Target.
• Supported strategic analytics projects by contributing to the development of dashboards in Adobe Analytics and aligning digital KPIs with business objectives.

Master'S Degree, Computer Science

Focused on Interactive Intelligence with coursework in Human-Computer Interaction, Cognitive Science, Machine Learning, and Artificial.

Bachelor'S Degree, Statistics

Focused on Data Science, gaining a solid foundation in statistical analysis and data methodologies. The program covered applied.

Education record

Completed foundational coursework in calculus, statistics, and general education. These classes provided a strong base for advanced.