Phoenix Liu Email and Phone Number

Responsible and Oversee a team for all Supply Chain activities includingIndirect Sourcing, Transportation, Customs, Distribution and Quality Function. Defining and Setting up Supply Chain 3 years strategy, objectives and KPIs to Support allbrands and all Channels with Optimum cost.Indirect Sourcing 1. Build up and Manage the Indirect sourcing team.2. Build up and Manage the Indirect Sourcing Policy, Process and Compliance Management.3. Manage the Company Indirect Spending Analysis and Budgeting.4. Drive Year on Year Cost Saving and Avoidance from TCO perspective. 5. Do the Category sourcing management and Supplier Life Cycle Management.International Transportation & Customs Compliance1. Manage the international transportation From Origins to China by Global 3PL.2. Manage the Importation and Exportation process for Merchandise and Non-Merchandise.3. Provide the End to End visibility from Origin to Customer.4. Maintain the relationship with China Customs Authority and ensure trade compliance.Distribution1. Manage Multiple Distribution Centers for Wholesale, Retail and E-Commerce business, Support the Online and Offline Strategy.2. Manage the Local Transportation and Express between DC and Store&Consumer, Store to Store.3. Design Logistics Network to deliver our product to our consumer by optimum Leadtime for different Brands & Channels with reasonable cost. Quality1. Set up the Testing protocol to improve the Product testing Effectiveness and Efficiency.2. Set up the Quality standard and Quality Master Database from Compliance and Cost perspective.3. Manage the Product Quality, Process Quality and Service Quality, Set up the Company Quality Mechanism.4. Maintain the relationship with AIC, CIQ and Government Testing Labs.

1. Responsible for 14 APAC countries Physical Distribution, Total 60+ DCs with more than 500,000 sqm, include Manufacture DC, Country DC, Regional Hub which operated by L'Oreal or 3PL.2. Explore, develop and optimize the APAC Logistics strategy, do the network study, Analyze the DC QTY,DC Location and DC Sizing, adjust the logistics network and competence according to the Market change, Channel shift and Regulation Change.3. Build up and maintain the partnership with 3PLs in APAC regional level, Manage the performance of 3PL operation and do Regional BUR, manage all the DC Tenders in APAC.4. Establish expertise in APAC physical distribution team,Develop and coach Country Logistics managers to grow Individual competence, provide the Logistics training to Country Operation Director, Country Logistics manager and other stakeholders.5. Review the country Logistics budget, monitor the cost performance and full year trend regularly, do the cost analysis by Country, Division and Sales Channel.6. Manage the country logistics operation Productivity and Quality KPI. Select advanced and suitable logistics technology for country, design the flow and logistics process, optimize the operation and improve the performance.7. Work with Country Logistics team, EHS team and Quality team to set up the EHS goal and Quality goal, support Country Logistics team implement the group EHS policy and quality standard, do the EHS, Social and Quality audit accordingly, build up the safety and quality first mindset in the team.8. Deploy the global project and best practice in APAC zone, evaluate and support the country logistics project, provide the guideline, advice and hands on support to Country team.9. Do the DC Automation Study, build up the APAC Vendor list and technology Catalog, set up the guideline and support Country Automation project. 10. Set up the APAC PD communication committee, share the good practice to country and coordinate cross country communication.

1．Build up a new logistics team in a short time, Coach the team to enable increased competency and accountability,Do the logistics function transition from Swire Team smoothly. 2．Review current logistics infrastructure and network, do the 3PL evaluation and Logistics service provider consolidation according to 3 years business plan, developing an efficient and responsive supply chain. 3．Manage Multiple Distribution Centers for Wholesale,Retail and E-Commerce business,evaluate 3PL’s performance to optimize service level versus cost equation. create action plans to drive performance improvement in case of KPI deviation. 4．Process map inbound and outbound flows to develop and implement cycle time and higher the inventory turnover rate. 5．Develop and distribute reports, KPI’s, and scorecards that provide insights to the inbound, warehouse and outbound logistics operations, Manage the supply chain operation metrics and optimize the supply chain from ex-factory to shop floor or end customer.6．Manage the freight forwarder and customs broker on the import\​export activity,Manage the ex-factory logistics from Oversea and China, reduce the factory to store transit lead time.7．Work with Manufacture team and trade compliance team to optimize the trade agreement shipment, implement the ACFTA,APTA and China LDC Trade Preference for China import, maximum the duty Saving and balance the service level.8．Work with global customs, product compliance, finance, and government agencies to meet company standards and government regulations across all aspects of logistics operation. 9. Do the China Distribution network analysis and optimization, implement central DC concept and close 3 regional DCs, reduce million+ distribution cost and reduce the leadtime from Central DC to Store.10. Manage the sample from inland and oversea Factory to tradeshow hotel, and manage the return sample after tradeshow.11. Leading logistics module in the Global SAP project and go live successfully.

1. Manage the Coach China Distribution Center,Transportation and Courier operation, Improve the logistics Capacity and Efficiency according to business needs,2. Manage the Merchandise and Non-Merchandise Import and Export,manage the Freight Forwarder and Broker, maintain the relationship with China Customs and CIQ.3. Support the New store expansion from 30 to 150 stores, manage store replenishment and return according to aligned schedule.4. Build up and manage the E-Commerce Logistics for Coach China.5. Do the RFI and RFQ for 3PL,Customer broker and Courier, 6. Support Coach International business expansion(Singapore, Korea, Taiwan, Malaysia, Europe ), join the 3PL selection and Project implementation.7. Manage the Logistics Cost and Logistics Budget, reduce the cost per operation unit,8. Work with Factory on the product testing according to China government requirement and industry requirement, manage the product and label compliance, Coordinate the Defective and Quality affair.9. Various International Project:ASEAN Duty Free project, Corporate Gifting, Prepaid card, SAP Foundation. Asia and Europe business transition.

1. In charge of new DC recruitment,driving skill training and system training,participate in the DC mapping, support automation high bay project, Build up the New APAC DC from ground. 2. Plan manpower according to volume forecast,guide my co-workers,optimize the procedure of operation,check the working quality on site,reduce the internal damage and deviation. 3. Set up the multi-cycle working group in system,cooperate with system superuser to solve the system problem. 4. Analyze and control the efficiency of co-worker,find out the element which affect efficiency and improve efficiency. 5.Give regular system training and SOP training to my co-worker,hold weekly meeting, job chat with co-worker regularly, support the development of co-worker.

1. Make DC inbound and outbound plan,set up and update the articles information in WMS.2. Book gate after consider the pallet type and pallet number,so that we can reduce transfer and improve the efficiency of put away.3. Mapping the layout of warehouse, analyze the location situation of each pallet type and the tendency of inbound and outbound, constantly monitor warehouse location occupation, and increase the capacity of warehouse.4. Work with IT and External Vendor on Automatic High Bay daily management,solve the system problem of Automatic High Bay, join all the automation testing and project.5. Coordinate with operation team leader, assist the daily system problem solving.6. Support the DC efficiency and quality project.

1. Managing picking team to pick products for customers and stores, dealing with reverse logistics, processing types of documents.2. Manage goods according to ABC rules and organized the stocktaking.3. Taking charge of receiving team, improve the receiving lead-time from 72 hours to 24 hours. 4. Managed my team according to the seasonal characteristics of catalog sales, including task allocation, performance evaluation, staff training, equipment maintenance, safety checks and the recruit new employees5. Leading the DC SOP Project.