Real-time, Accurate Ad Optimization. AdBeacon uses the power of first-party tracking data—information derived directly from customer interactions—to enable highly accurate ad optimization in real time, as opposed to the inaccurate delayed data marketers have been receiving. In fact, AdBeacon gives marketers an array of tools that can provide higher productivity output, relevant reporting and scaling abilities than was achievable even before the release of iOS14.“Built by media buyers, for media buyers.”

BUS 466 Digital MarketingStudents will study concepts related to digital platforms and how they are leveraged by brands to market the strategic customer experience. The course will help students develop an understanding of the digital customer journey touch points, digital attribution models and strategic decision making based on reading data. Students will explore how advertising and marketing technologies interact to create seamless experiences across products and services.

Paid Social TeamCurrently managing a portfolio of clients on ad platforms (Facebook/Instagram/LinkedIn/Pinterest/TikTok):• Full funnel campaign strategy and optimization• Digital media spend (budget projections and scaling)• Account optimization• Creative asset development and strategy• Setting and exceeding KPI's for lead or conversion campaigns National Positions, The Digital Growth Agency, is a 360-degree digital marketing firm located in Southern California.We proudly work with a wide range of B2B and B2C companies from all over the world. Our number one objective for every client is the same — measurable growth — achieved through a data-driven, customized strategic marketing plan designed to meet brand specific goals.

DTG Tax & Forensic Accounting Firm (Marketing)Spearheading the SBA/PPP category of business.• Creating and developing short term and long term marketing strategies.• Website redesign & all marketing materials.• Created Instagram LIVE series titled “PIVOT” showcasing small businesses andhow they plan to PIVOT during COVID-19.• Created and cohosted podcast titled “Financial SOS” - a collaboration podcast featuring Joseph Gissy (Capital Management Services Inc. Operational Director), Jonathan Pace (CMS Financial Advisor) and C.Doyle, owner of DTGroup.Theseus Capital - Blockchain Technology (Marketing)Theseus builds unique financial products for the convergence of digital assets and traditional finance. (Blockchain technology - acquired/purchased 08/2019)• Built the concept and sales deck which in turn lead to the acquisition of Theseus.• Hosted and produced industry leader dinner for potential investors.Smart Planet & Smartify - team of product designers, market leaders and CPG manufacturers with a focus on the Housewares Industry. (Sales & Marketing)Attended 6 separate tradeshows between GuangZhou and Hong Kong to sell an American based design service — a team of trend setters, product designers, market leaders and CPG manufacturers with a focus on the Housewares Industry directly to Chinese manufacturers.• 10/15 Electronic Show in HK Convention Center• 10/16 Canton Fair Phase I• 10/19 Global Source-Electronic (Asia Expo)• 10/20 - 10/22 HK Gift & Premium I (Convention)• 10/23 – 10/26 Canton Fair Phase II• 10/27 HK Gift & Premium II (Convention)

• Marketing & Brand Development• Manage Social Media Strategies• Event Production• Manage On-Site and Off-site Activations• E-commerce Marketing Strategies• Create/Manage Launch Calendars and Schedules• Internal PR• Private Event Outreach and Sales

Marketing Analyst for both Supra Footwear & KR3W Denim (K-Swiss Global Brands)• Marketing & Brand Development• Build & Strategize Global Campaigns (#WEARESUPRA)• Create & Execute Successful Marketing Plan/Strategy• Manage Social Media Strategies• Event Production• Manage On-Site Activations• E-commerce Marketing Strategies • Manage Brand Partnerships & Collaborations• Manage Advertising/Marketing Budgets• Create/Manage Launch Calendars and Schedules• Internal PRCollaborations & Projects • Disney x SUPRA (Beauty and the Beast) Shoe Collaboration• WE ARE SUPRA Campaign Launch• Modelo x SUPRA Shoe Collaboration• Skullcandy Presents: Modelo x SUPRA Launch Party• WE ARE SUPRA Los Angeles Campaign Launch• Mcflyy x SUPRA Content Collaboration• BADWOOD x SUPRA Shoe & Content Collaboration• Disney x SUPRA (Snow White) Shoe Collaboration

We are an independent, fully-integrated creative agency that believes in fostering real conversations over traditional/non traditional media and marketing efforts. We help our clients create meaningful and memorable experiences that lead to authentic engagement both online and offline. Welcome to The dFm.• Manage Influencer Relations• Marketing & Brand Development• Manage On-Site Activations• Client & Account ManagementClients while at the dFm:-ASOS-Oakley-Opening Ceremony-REVOLVE -RVCA-RVCA Canada-Virgin Hotels-KEEN-PacSun-ALDO-STAB Magazine-American Apparel-Impossible Foods-NIKE