• Developed and promoted lead-generating websites through affiliate marketing, driving substantial traffic and revenue growth.• Owned and operated a high-traffic website with over 1 million monthly unique visitors, establishing a prominent online presence and attracting a large audience.• Managed over 200 Arizona real estate domains for lead generation, leveraging strategic SEO tactics and online advertising to maximize conversion opportunities.• Developed and managed PPC campaigns in Adwords and Bing since 1998, overseeing several million dollars in ad spend and achieving exceptional ROI.• Executed paid media buying on third-party websites, expanding brand visibility and driving targeted traffic to client websites.• Conceptualized, developed, and managed web design, online advertising, and email campaigns for a diverse range of small and medium businesses, driving brand awareness and customer engagement.Built a custom ecommerce website from scratch, attracting high traffic and facilitating seamless online transactions.• Conducted video content editing, promotion, and optimization, enhancing brand storytelling and customer engagement.• Developed SEO strategies to secure top search engine results for client keywords, driving organic traffic and improving online visibility.• Created SEO-friendly websites and content, achieving first-page search results for clients and enhancing online visibility.• Conducted web design redesign and migration to WordPress, improving website functionality and user experience.• Held strategy meetings with clients to discuss budgeting and key web metrics, ensuring alignment with business objectives and driving performance optimization.• Owned and managed the largest portfolio of Arizona real estate domains.

Rec Van / Start-Up by La Mesa RVAs the Digital Marketing Manager at Rec Van, a start-up venture by La Mesa RV, I played a pivotal role in developing and executing a comprehensive internet marketing strategy that drove brand awareness, engagement, and inbound lead generation. With a focus on innovation and strategic alignment, I orchestrated multi-channel marketing campaigns and leveraged cutting-edge tactics to position Rec Van as a competitive force in the market.Coordinated TV , Radio, and OTT with consistent branding.Developed and implemented a holistic internet marketing strategy tailored to the unique needs of the start-up, driving brand visibility and lead generation across digital platforms.Coordinated with TV, radio, and various video platforms to ensure consistent branding and messaging, maximizing brand exposure and audience reach.Executed a complete SEO strategy, encompassing both on-page and off-page optimization techniques, to improve search engine rankings and increase organic traffic.Strategically deployed Google and Facebook paid ads, focusing on inbound lead generation and delivering measurable results.Produced and promoted brand awareness videos on various digital platforms, engaging audiences and driving brand recognition.Conceptualized and implemented initial campaign branding concepts, utilizing Google and Bing Ads to achieve direct and measurable results.Employed advanced bidding strategies to optimize campaign performance at multiple levels, including keyword, placement, device, and demographic targeting.Implemented across-platform brand and audience segmentation strategies, integrating lead generation efforts into CRM systems for streamlined management.Led and managed a dynamic digital marketing team, fostering collaboration and innovation to achieve campaign objectives.

La Mesa RV is a billion dollar RV sales and service company with 10 locations across 4 states.As the Digital Marketing Manager at La Mesa RV, I led the strategic direction and execution of comprehensive digital marketing initiatives, driving unprecedented growth and positioning the company as an industry leader. With a focus on innovation and collaboration, I oversaw a dynamic team and managed all aspects of digital marketing campaigns to achieve remarkable results.Spearheaded the development and implementation of a robust digital strategy, driving significant business growth and market expansion.Provided visionary leadership to the digital marketing team, guiding daily activities and fostering a culture of excellence and innovation.Successfully scaled digital marketing efforts, increasing the yearly budget from $300K to $2.1M, and optimizing ROI across multiple channels.Directed the content and blog teams, curating SEO-focused topics and overseeing the production of engaging text, images, and videos to enhance brand visibility and customer engagement.Recorded exceptional company sales growth, surpassing $110 million in revenue despite challenging market conditions, demonstrating resilience and strategic acumen.Managed relationships with third-party vendors, ensuring seamless collaboration and maximizing value delivery.Responsible for paid ad campaign strategy and implementation.Google Ads management and ad creation.Content creation and promotion YouTube videos, product and lifestyleads.Facebook ad campaign manager and ad creationTransfer traditional marketing budget to digital marketing. SEO strategy including website redesign with emphasis on mobile.Managed direction of the content team, providing topics for text, imagesand video.Set up and management of ad campaigns for RV Shows.Attended trade shows set up digital displays.Increased the number of form submissions and phone calls. Managed 3rd party vendors

Develop and implement comprehensive Internet Marketing StrategyGrow company with global sales of $1.6 Billion, within the US market.Focus on inbound online lead generation.Work directly with sales leaders, with sales of $1 Million more.Direct staff on social media and SEO content calendar.Direct staff on YouTube video production and marketing strategy with content calendar. Adwords campaign development and implementation.Landing page development and conversion optimization.Facebook campaign strategy organic and paid.Weekly reporting to corporate officers.

• Developed overall Internet marketing strategy for the company.• Created and managed PPC campaign.• Managed 300K PPC budget generating positive ROI & lower cost per lead.• Managed social media channels increasing brand awareness and sales.• Created ITM Trading’s YouTube channel which is the top revenue producing channel, generating several million dollars in new sales.• Ad copy writer for national radio campaign ads.• Managed our outsourced and in-house content development team. • Managed specialty vendors including Google and Bing.

• Developing and implementing on page and off page SEO strategies for ecommerce website.• Improved web position for company and product keywords to lower PPC costs.• Tracked improvement of keywords for the campaign duration. • SEO Training for in-house content writers the fundamentals of best SEO practices.• Managed SEO for product pages.• Managed outbound link building campaign.• Added different vendors and products to online store.• Content writing assigned to created fun and entertaining promotional articles related to company products.

• Developed and implemented national and local student enrollment lead generation campaign for colleges and universities. • PPC campaign creation of 50,000 keyword related to various degree programs. These campaigns contained specialty landing pages.• Generated positive ROI on 750K annual budget.• Consulted with the technical staff of several universities to improve SEO mechanics and copy. This lead to first page results for hyper-competitive keywords.• Traveled between Scottsdale, AZ and San Diego, CA offices to report with team members and corporate officers on key website and lead generation metrics.• Managed a development team. This team includes programmers, content writers and graphic artists.