With solid exposure in media industry for over ten years, I am experienced in content development and presentation. The developed skills are transformed smooth into my later career in Marketing and Event Managements. I am a happy team player to engage events planning and running.Relocated from Hong Kong to the UK, I am ready to extend my career in London.
Freelancer
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Copywriter, Trainer, Event EmceeFreelancer Jan 2017 - Present香港特別行政區Copywriting for management speech, event Emcee scripts, newsletter and booklets.Provide private or workshop training on public speaking, presentation skills and media training. Project management on freelance basis.
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Assistant Manager, Agency Development Sales PromotionChina Life Insurance (Overseas) Company Limited Jul 2019 - Nov 2021Hong Kong Sar- Plan and run motivational events in agency channel that align with company sales strategies. A sales contest per quarter come up with a launching ceremony, promotion road shows, award presentations.- Oversee the annual channel events projects and work with vendors on all logistics.- Write up for communications with agency channel including newsletters and contest promotions.-Hands on in-charge of events including convention with 500 guests, gala dinner of 300 guests, local and overseas group trips with 200+ agents.- Asist agency force to reach international industry award targets. MDRT awarded agents grows a a double in my servicing years. -
Senior Officer, Agency PerformancePrudential Hong Kong Limited Apr 2018 - Apr 2019Hong KongEvent Producer• Outdoor: 10km Running, Fun day out, stage performance, game booths.• Conference: Overseas conference scaled from 200 to 3000 Pax in Bangkok and Macau, local whole day training and meeting, seminars and talks scaled from 200 to 600 Pax.• Incentive tours: Overseas tours to Bangkok, Kuala Lumpur and Macau for group size up to 500 Pax.• Gala dinner: Banquet with scale ranged from 50 to 1500 Pax, celebration dinner, stage sharing, MC, performances, games and lucky draw.• Work as event person-in-charge, involved in logistics planning, control budget, liase with vendors as well as crew manpower allocation and invite VIPs. • Proactively work as crew in all other projects in the team to ensure the logistics are well delivered. Communication• Write up of newsletters, scripts, event promotion materials for communication with agency channel to engage and motivate our targets.• Prepare presentation materials including PPT, video and posters for events.• Proposals, budgeting plans and tender documents for events and work with cooresponding departments.• Handle requests from agency channel and also internal departments.
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Account ManagerInstinctif Partners Limited Aug 2017 - Dec 2017Hong KongProvide quality services with through understandings of clients’ needs. Handling daily account servicing with my fellow team, I am experienced in event management, stakeholder analysis, key messages development, media relations and internal communications.Account and projects (selected):• Razer (IPO)• Parkson Retail Group (Listed company investor relations)• Acuris (Rebranding media briefing and media relations)• Robert Walters (Media Conference and report release)• Hilti (HK) Limited (Corporate branding projects)• RS Components (Corporate branding projects)• Practising Governance (Annual Conference in HKCEC) -
Senior Producer/Programme HostMetro Broadcast Jun 2006 - Jun 2017Hong KongProgramme producer &presenter Producing radio programmes on health, lifestyle, cultural performance and finance. In a radio show, we need to find catchy angles and construct a smooth flow to highlight key messages. These skills apply to copy writing, brand building and internal communication.Event &project manager I organize events from seminars and stage shows to trade fairs.Focusing on rundown and line up of speakers, I also do the speech scripting and work with my team on press release and write ups. Brand managmentWith the launch of Digital Metro Live channel in 2014, I join the cross department team on branding and design of website and fan page. I also do give private training on public speaking. -
Marketing OfficerRightman Publishing Limited Jul 2005 - Jun 2006Hong KongBest sellers of the company include travel guidebooks, comics and children's magazines. My focus is brand building of a new magazine《兒童的科學》.Event & project managementBuilding connections with over 300 primary schools to give a strong subscription base, I organize science workshops and events for schools which strengthens my skills in project management. I write up proposals and do copy writing of promotional materials to schools.I have hands on experience to follow up a publishing production line.
Phoenix Lai Skills
Phoenix Lai Education Details
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Journalism And Communication
Frequently Asked Questions about Phoenix Lai
What company does Phoenix Lai work for?
Phoenix Lai works for Freelancer
What is Phoenix Lai's role at the current company?
Phoenix Lai's current role is Outgoing event producer with substantial media and marketing background.
What schools did Phoenix Lai attend?
Phoenix Lai attended The Chinese University Of Hong Kong.
What skills is Phoenix Lai known for?
Phoenix Lai has skills like Public Speaking, Project Management, Event Management, Radio Production, Marketing.
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