Yuen Yi Lee Email & Phone Number

Irvine, Ca, Us

Hong Kong Sar

• Oversaw sales and business development activities, contract negotiations & execution within APAC, mainlyin SEA.• Managed a team of four to align sales and business development efforts across departments.• Set Sales targets & projections; designed sales strategies and annual road maps.• Collaborated with marketing to create an optimized pricing strategy for different markets within SEA,establish customer profiles, build a sales pipeline, and nurture sales leads throughout the sales process.• Identified and nurtured potential strategic partnerships and opportunities to strengthen the company’s market position.• Repeatedly performed in-depth analysis and research on specific sales goals, including individual country markets and their macroeconomic differentiations, price sensitivity and trends against product offerings to discern alignment and understand purchasing behaviours.• Customer Engagement: Cultivated strong customer relationships and effectively addressed issues; facilitated follow-up communications to stimulate interest; and developed opportunities for up-selling.

Hong Kong Sar

• Expanded Asian markets: Successfully established new markets and met targeted goals by showcasing the ability to increase business volumes.• Created, designed, and implemented sales strategies targeting the Asia masstige, prestige, and speciality channels to optimise the company’s sales, market share, and profitability goals.• Project management: Collaborated with sourcing, packaging design, and engineering teams to create project scopes, identify deliverables and dependencies, and establish timelines and priorities.• Set Sales targets and projections• Conducted thorough analysis and research on designated sales targets to build and maintain sales pipeline.• Identification of Revenue Opportunities: Acquired new sales prospects through comprehensive internet research, diligent follow-up of inbound leads, and strategic outbound cold calling and email communication.• Customer Engagement: Established customer rapport through problem-solving and initiated follow-ups to generate interest and create avenues for up-selling.• Identified prospective strategic alliances, partnerships, and opportunities that bolstered the company's market positioning.

Hong Kong Sar

• Managed key accounts, set sales targets and projections• Managed a team of six to cultivate new accounts and meet established annual sales and profit goals.• Developed and implemented a strategic sales plan that broadened Toly Asia’s customer base and increased the company’s presence across Asia.• Boosted sales by elevating customer engagement efforts by showcasing innovative skincare & colour cosmetic packaging solutions at trade shows, sharing product catalogues, and performing office visits to generate leads and establish and nurture client relationships.• Engaged in collaboration with international and specialised skincare brands to innovate and develop new products.• Successfully managed the development of both new and existing accounts, resulting in a substantial increase in revenue from $2 million to an impressive $10 million within 5 years.• Managed Key accounts: P&G Global.• Enhanced customer satisfaction by promptly resolving conflicts, increasing customer retention by 25%.

Hong Kong

• Facilitated visits to manufacturing facilities to conduct audits and fulfil all aspects of due diligence.• Oversaw and coordinated product development and production across the entire project cycle.• Problem Solving: Raised production issues promptly to prevent delays and guarantee timely delivery, as outlined in the production lead time.• Served as the liaison between vendors and customers.• Developed new partnerships with ODMs/OEMs and contract manufacturers through trade shows and factory tours to enhance manufacturing capabilities, profitability, quality, and efficiency.• Guided conflict resolution and negotiation efforts to meet established standards and ensure competitive prices and added value.

Hong Kong

• Served as a liaison among the factory, technical team, clients, and senior management.• Analysed market trends, identified gaps, and explored niche opportunities.• Collaborated with renowned brands such as L’Oréal, Estée Lauder, Victoria’s Secret, and Sephora to develop products and set new trends.• Utilised technical expertise and industry insights to create strategic business development opportunities.• Global Sourcing: Engaged in the effective procurement of components and products.• Conducted both in-line and final inspections to ensure product quality.• Conducted weekly reviews with the Development Team in Canada to discuss ongoing projects and effectively integrated customer feedback into new design specifications, ensuring cost efficiency while maintaining quality standards.• Performed market evaluations and feasibility analyses to discover potential new products or designs.• Escalated production challenges to prevent delays and to ensure delivery within the stipulated production lead time.• Performed factory visits to conduct audits and evaluate production capacity and lead times.• Attended packaging fairs and trade shows to expand connections with customers and suppliers.

Shenzhen, Guangdong, China

• Analysed market trends, identified gaps, and explored niche opportunities.• Collaborated with various teams to ensure project deliverables were achieved and customer needs were addressed.• Organised and participated in packaging exhibitions to engage with potential customers and expand the customer base.• Established essential connections with other suppliers to build a more integrated product lineup with complementary items.• Administered the development of the paper projects.• Fostered solid relationships with vital contacts in current accounts while cultivating new ones.

Shenzhen China

- Provides support to other departments of the organization and manages projects of the company - Documentation details and every kind of information relating to products - Monitor and record long distance phone calls - Maintain office equipment - Ensure filing systems are maintained and up to date - Ensure protection and security of files and records- Ensure effective transfer files and records- Ensure personnel files are up to date and secure- Paper project development - Color matching and production quality control - To perform in-line and final inspection - Work with designing team closely to create new products for customer - Arrange samples or prototype for customer meeting and Packaging fair - Daily reviews with suppliers regarding all the existing projects and communicating customer needs and quality standard - Negotiating price and production lead time with suppliers to favor the customer target - Work with Designing team closely to create new product development - Direct and manage project development from beginning to end - To perform effective sourcing, merchandising and timely delivery of orders - Serving as the liaison between business vendors and the head office - Managing and resolving production line and quality assurance issues - Conducting market assessments and feasibility studies to identify new products or designs - Factory visit with Customers within China - Attend packaging fair in order to locate new vendor - Daily Communication with oversea sales and design team

China

- Production review with production team to make sure the factory meet the customer target ship date- Arranging samples for customer review- Work with the designing team closely to create new products for customer-Communicate with the engineering team at the factory to make sure they understand the customer and designer needs- To coordinate a team of Project Mangers and make sure they work efficient and understand the customer needs

Color Gemstone from Africa

China

- Engage in sales calls with existing customers and conduct regular reviews on existing projects- Direct and manage project development from beginning to end- Daily reviews with suppliers regarding all the existing projects and communicating customers needs and quality standard- Negotiating price and production lead time with suppliers to favor the customers target- Work with Designing team closely to create new product development- Color matching and production quality control- Attend oversea packaging fair in other to locate and interact with prospective customers and expends the customer base ,- Factory Visit with customers within China- After sales services

China

- Engage in sales calls with existing customers and conduct regular reviews on existing projects- Direct and manage project development from beginning to end- Daily reviews with suppliers regarding all the existing projects and communicating customers needs and quality standard- Negotiating price and production lead time with suppliers to favor the customers target- Work with Designing team closely to create new product development- Color matching and production quality control- Attend oversea packaging fair in other to locate and interact with prospective customers and expends the customer base ,- Factory Visit with customers within China- After sales services