I manage the budget planning for social media ad spending and monthly marketing reporting to see if the KPIs are met. I lead the end-to-end process of lead generation and traffic ad campaigns on various social media and search engines. This includes ideation and design to optimisation of ad campaigns.Talking and understanding the different stakeholders related to marketing such as the sales and the trainer teams such that we can develop campaigns that are targetted and will work well.

I manage the budget planning for social media ad spending and monthly marketing reporting to see if the KPIs are met. I lead the end-to-end process of lead generation and traffic ad campaigns on various social media and search engines. This includes ideation and design to optimisation of ad campaigns. I also monitor and track the ranking of the organic searches for the website and work with the content writers to boost the reach of our content pieces such as blogs and other events.

I manage all marketing effort across 3 business lines for the ASMEA region. This includes rolling out campaigns and liasing with the sales team to come up with marketing campaigns that fits their sales goals.

Content writing for EDM and social media advertising. Optimising social media campaign such as Facebook and GoogleBudget planning as well as content planning.

Vetting through collaterals Media relations management Copywriting for corporate posters

I was in charge conceptualising ideas to present our products and events. This include digital and print. The bulk of my job deals with internal events and website. I was also highly involved in translation work where I had to translate all materials from English to Chinese.

- Managed and update social media sites (eg. Facebook and Instagram)- Helped plan and execute annual membership event

- Responsible for the delivery of documents from one depart to another.- Have handled documents such as credit risk reports, legal documents, cheque and trading documents, etc