Phoo Pyae Pyae Soe (Charlotte) Email & Phone Number

Prague, Czechia

Prague, Czechia

- Handle leading brands and retailers with substantial advertising investments within the E-Commerce industry.-Serve as a strategic consultant for 20+ E-Commerce enterprise clients in the EMEA region, fostering strong relationships with stakeholders ranging from champions to senior executives and C-level leaders to drive adoption, expansion, and maximizing the value of ROI Hunter’s product performance data and creative solutions for E-Commerce businesses.-Manage the end-to-end… Show more - Handle leading brands and retailers with substantial advertising investments within the E-Commerce industry.-Serve as a strategic consultant for 20+ E-Commerce enterprise clients in the EMEA region, fostering strong relationships with stakeholders ranging from champions to senior executives and C-level leaders to drive adoption, expansion, and maximizing the value of ROI Hunter’s product performance data and creative solutions for E-Commerce businesses.-Manage the end-to-end client onboarding process, customizing approaches to meet individual client needs and designing comprehensive account plans with data-driven strategies and actionable recommendations to ensure clients achieve their desired outcomes.-Leverage internal analytics and reporting tools, including HubSpot and Looker Studio, to assess customer behavior, track product usage, and uncover opportunities for upselling and deeper customer engagement.-Lead quarterly business reviews, aligning client strategies with KPIs and expectations, while managing commercial proposals and annual renewal negotiations.-Transform satisfied clients into brand advocates by encouraging participation in success stories, case studies, and webinar events to showcase their positive experiences.-Collaborate cross-functionally with Sales, Product, and Support teams to ensure alignment with customer needs and contributed to improving product offerings based on direct client feedback.-Work closely with clients and partners like Meta, to ensure the successful delivery of projects, from testing through to evaluation.-Coach junior team members on client management, negotiation strategies, and best practices to enhance their skills and confidence in dealing with clients or particular projects. Show less

Prague, Czechia

Prague, Czechia

Prague, Czechia

Carried out the data collection process according to mystery shopping research guidelines.Complied all the data in google sheet and cooperated with team members to achieve the project's goal.

Yangon, Yangon, Myanmar (Burma)

• Assured good relations with different stakeholders - media, vendors, agencies, and internal departments particularly for outsourcing merchandising items production and executing corporate branding projects.• Drafted and disseminated press releases to the media to improve the brand visibility of the organization.• Developed communication materials for external and internal communication platforms.• Conducted quarterly market research, analyzed media performance and compiled the… Show more • Assured good relations with different stakeholders - media, vendors, agencies, and internal departments particularly for outsourcing merchandising items production and executing corporate branding projects.• Drafted and disseminated press releases to the media to improve the brand visibility of the organization.• Developed communication materials for external and internal communication platforms.• Conducted quarterly market research, analyzed media performance and compiled the monthly report.• Designed media plan along with budget proposal and options and also drove employee engagement programs through the enterprise connectivity platform: WorkpacebyFacebook.• Coordinated with the product design teams in running pilot testing for new digital banking products and thereafter ensured to have a roadmap for the product launch and communications. • Efficaciously executed over 32 events including product launches, press conferences, partnership events, corporate customer appreciation, and employee engagement events.• Performed as a lead for creating and localizing communication materials such as SMS text for consumers, brand/ new product tagline, App (UI/UX) text, commercial scripts, SOP, T&C, and call center script, etc.• Joined occasionally to the in-house production team in creating the financial education video. Show less

Myanmar

Eastern Business Center, Thingangyun Township, Yangon.

• Appointed as a first employee in Myanmar who was responsible for marketing communications plus multi-tasking at the newly startup foreign company. Apart from the main job scope, recruiting new candidates, and managing the office had to perform from time to time.• Engaged with the investors and reported the monthly performance & activities update of the company.• Conducted market research for market expansion while raising the awareness of the brand online and offline through… Show more • Appointed as a first employee in Myanmar who was responsible for marketing communications plus multi-tasking at the newly startup foreign company. Apart from the main job scope, recruiting new candidates, and managing the office had to perform from time to time.• Engaged with the investors and reported the monthly performance & activities update of the company.• Conducted market research for market expansion while raising the awareness of the brand online and offline through generating FB sales lead, delivering news releases, creating marketing & sales materials, participating in the renewable community, and stakeholder events. • Created marketing communication plans including public relation activities, CSR, advertising, and social media and proposed them to top management. • Reported on the daily/weekly/monthly customer inquiries and took care of the social media channels of the organization. • Acted as an interpreter when top management and investors visited the market. Show less

York Street, Dagon Township.

• Participated in brainstorming team and wrote business proposals or client pitches for a prospective client. • Formulated the workable marketing communication programs along with the budget proposal and options for the implementation process in both online and offline channels. • Managed account teams and marketing communication programs (i.e. Media relations, social media, press conference, promotional event), ensuring that all activities are strategically aligned with clients'… Show more • Participated in brainstorming team and wrote business proposals or client pitches for a prospective client. • Formulated the workable marketing communication programs along with the budget proposal and options for the implementation process in both online and offline channels. • Managed account teams and marketing communication programs (i.e. Media relations, social media, press conference, promotional event), ensuring that all activities are strategically aligned with clients' overall marketing objectives. • Proactively reported to clients while coordinating with AD to anticipate and facilitate clients’ needs for new initiatives and campaigns. • Developed different types of brand communications materials covering press releases, marketing materials, content calendars for digital accounts.• Liaised with suppliers in launching community initiatives, trade show, exhibition, events (42+), and built the relationship with multiple stakeholders. • Successfully executed over 20 multinational/international brand accounts for their marketing communication projects, and generate positive images of the clients through closely working with clients. • Created and maintaining relationships with key media to secure the coverage • Maintained three international and two multinational accounts including one of Unilever brands. Show less

Yangon

• Managed the information between organizations or individuals and the general public. • Promoted clients to their intended audiences through news items, press releases and product placements.• Worked with a team to influence public opinion or behavior without the use of paid advertising.• Generated positive news coverage, achieving product placement without payment in broadcast, print, and new media.• Conducted formative research before creating the plan for our client and… Show more • Managed the information between organizations or individuals and the general public. • Promoted clients to their intended audiences through news items, press releases and product placements.• Worked with a team to influence public opinion or behavior without the use of paid advertising.• Generated positive news coverage, achieving product placement without payment in broadcast, print, and new media.• Conducted formative research before creating the plan for our client and. Implemented campaign.• Built relationships with media and other third parties.• Monitored and wrote the clippings report to client.• Played as an event organizer and media relations officer for clients. Show less

Kyaukdata

Yangon

• Liaised with customers and suppliers • Planned the quarterly marketing plan and deployed accordingly to reach out the target audience • Managed the marketing budget and prepared the client contact list• Balanced feasibility and making the work process to be more effective

Pazadaung

• Designed a Quiz TV program with the purpose to improve the general knowledge of teenagers.• Reviewed the programs and wrote content description for the weekly TV guide and cooperated with a production team to produce an in-house TV program.• Scheduled the rundown list for daily, weekly and monthly while overseeing the detailed workflow and quality of content before it is published.• Classified the content depending on its specification and managed the content… Show more • Designed a Quiz TV program with the purpose to improve the general knowledge of teenagers.• Reviewed the programs and wrote content description for the weekly TV guide and cooperated with a production team to produce an in-house TV program.• Scheduled the rundown list for daily, weekly and monthly while overseeing the detailed workflow and quality of content before it is published.• Classified the content depending on its specification and managed the content library.• Provided the content strategy & plan along with the recommendation and selection of the content for the whole year.• Arranged pop-up graphic & ads and pre-roll ads in the timeline of program or content. Show less

Dagon

Master Of Arts - Ma, Society, Communication And Media, Grade A : Gpa -1

Bachelor'S Degree, Graduate Diploma In Business Management

Activities and Societies: Making Some presentation and Research for local Business Course taken by Myanmar Human Resource Training Center.

Diploma In English, English Language And Literature/Letters

Activities and Societies: Participated in project contest and discussion

Diploma In Information Technology, Information Technology

Activities and Societies: Creating Project for web development Passed this Diploma with 5 distinctions and 1 credit.

B.A (Journalism), Journalism

Activities and Societies: Playing Football, Badminton, Table tennis, Essay Writing Graduated with Honors at Journalism,NMC. Won a prize.

Training, Mass Communication/Media Studies

Activities and Societies: Doing Assignment and Debate. and Public Policy Research I received 100% scholarship. I was really interested.