- Ruavieja's Rebranding: develop new brand identity, packagings, guidelines, implement new production process with factories, plan the launch with cross-functional teams- New Product Developments: from product briefs to production follow-up with I+D department, packagings and assets development, product mix and P&L definition, planning 360º launch with Sales team > Launch of Ruavieja Crema de Arroz: a vegan rice-pudding flavour liqueur (in limited edition) > Launch of Ruavieja Cremosa Light: with 60% less sugar and 30% less calories- Leader of TV, digital, radio & print campaigns > Last campaign reached 94M impressions, 14 M views digitally, 504 GRPs on TV, 744 K€ PR owned value, Top 3 Christmas campaigns 2021 most mentioned in press, +31% sales vs PY, top 10 most Shazamed song in Spain during first week of campaign- Creation and implementation of Brand Plans- Manager of a Junior Brand Manager, an intern and coordinator of multi-departmental teams

Havana Club, #1 dark rum in SP category:- Establish new Brand Positioning in locally relevant way, to rejuvenate the brand and recruit new generation of consumers (GenZ): brand vision & ambition, target, portfolio roles, action plan- Creation and implementation of Brand Plans: media plans and campaigns, content and digital strategy, point-of-sale activations- Project leader of street-culture collaborations, to build credible brand image & reach new target: > Collaboration with global artist C.Tangana, reaching a media value of 720 K€ and +6 M views in YouTube organically > Launch of a capsule collection with Spanish streetwear brand LATIGO, sold-out 200 pieces of the collection > Collaboration with Spanish artist Don Patricio, sold-out of limited-edition Havana Club bottle in less than 12 hours > Other actions with key artists Maikel Delacalle, Nathy Peluso- Creation of flagships and monthly brand events in 2 iconic clubs in Madrid & Barcelona - Designing local strategies & tactical plans in Canary Islands and North-west of Spain, with ad-hoc OOH campaigns, point-of-sales activations, value-added packs, clients competitions & flagships to push sell-in, working in close collaboration with sales team

Ballantine’s, #1 whisky in Spain:- Project leader of ‘Sounds of Ballantine's’ tour: 12 secret parties with international line-up: Craig David, Kryder, Erick Morillo, Nicky Romero, Princess Nokia...- Leader of global/ local partnership with Boiler Room, organization of its music forum and event >> Those actions helped to strengthen our Brand Equity: +9pp Brand Love & to become the #1 spirit brand associated with music Jameson:- Creation of a new Brand Experience for Jameson: Jameson Video Club, outdoor cinema every Sunday during summertime, monetizing experience selling an average of 85 tickets/ event, generating 18 K€ revenue- Project leader of Jameson St Patricks 360º activation, Jameson Notodo Film Festival, Jameson Caskmates launch- Leader of Jameson & Ballantine’s digital campaigns, media plans, content strategy, CRM, e-commerce & PR with transversal teams

- Portfolio management of 8 brands and launch of new products: market analysis, consumer insight, volume forecast, pricing strategy and P&L development- Creation and implementation of yearly Brand Plans- Activations planning and execution (e.g. Campo Viejo Street of Color, Oslo Grand Prix with G.H.Mumm), role of Brand Ambassador- Business development in Monopoly market, participation in tenders- Monthly reporting to Pernod Ricard Northern Europe and Brand Owners

- Management of Dom Pérignon’s Facebook page and development of personalized e-pages to boost direct sales on-line- Implementation of tailor-made visibility on-premise (e.g. branded lounges for High Image Accounts, window and in-store displays)- Development of sales support tools, sales campaigns analysis, organization of LVMH sales to employees with Dom Pérignon- Supporting BM in planning and executing activations (e.g. Hennessy 250th Anniversary, Cannes festival sponsorships)- Performance tracking on/off-trade, monthly reporting to Moët Hennessy Europe, follow-up of A&P budgets, stocks and POSM allocations- Role of brand ambassador for Dom Pérignon and organization of tastings

- Product innovation and renovation: project management, market and competition analysis, organization of tastings and marketing studies, relation with R&D and Danone’s factories- Packaging and POSM development (e.g. 'Danone Kids' packaging)- Business analysis: sales tracking, profitability analysis, consumer reviews

- Participation in the development of brand strategies for the Chinese market, development of communication, PR and media plans, organization of promotional activities and events- Market and competitor analysis- Writing business proposals and direct interaction with international clients

- Analysis of the company’s marketing strategy and management techniques- Market analysis, competitive intelligence, Benchmark, and recommendations