Quang-Minh Pham Email & Phone Number

Ho Chi Minh City, Vietnam

Ho Chi Minh City, Vietnam

- Main tasks:BUSINESS ANALYTICS (60%): Customer segmentation using RFM analysis: Identify potential customer groups to maximize the marketing campaign performance and budget distribution. Result: Identify & target first-class customers in actual marketing campaigns. Receive demand from Groups to expand this activity.Customer churn prediction model (from end to end): increase customer retention. Result: Warning at the highest level for focusing on improving essential metrics. Optimal pricing model: find optimal price based on different segments of customers, markets, and opponents). Result: The CEO from Group and Local agreed to keep the product pricing policy the same as last year.A/B testing application: collect surveys and create A/B testing to identify the potential of marketing campaigns. Result: Terminate ongoing low-performance campaigns.Supply Chain demand planning system: using data from local servers and BigQuery to forecast material demand.Ad-hoc reports answering specific needs.BUSINESS INTELLIGENCE & REPORTING SYSTEM (30%): Result: Increase internal users by 82% compared to last year.Collaboratively create a new reports system for internal users to replace the SSRS system.Power BI reports for tracking KPIs and predicting demand.Reports building from Department requests.TECHNICAL TRAINING & CONSULTING (10%):Power BI training for Area Restaurant Manager & other departments.Technical consulting about analysis methodology and tool application for Data Analysts in other Departments. Creating technical documents about tool utilization (Power BI).

Ho Chi Minh City Metropolitan Area

--- Business understanding --- Consumer finance. Financial risk management.--- Data understanding --- Describe & explore data. Verify data quality. Create data model.--- Data preparation --- Extract data from 3rd party system into Excel. Create data pipeline (ETL) with Pandas (Python).--- Modelling --- Develop performance management models to calculate KPI measures and track sales performance. Develop forecasting models to forecast operational performance. Statistical modelling. Monte Carlo simulation.--- Evaluation/Data visualization --- Create reports (by Excel, Matplotlib, Seaborn (Pandas)) in order to extract insights.

Ho Chi Minh City

• Use Excel for Data Integration and Data Analysis..• Improve data processing with simple macros.• Build & assist company events (from administrative documents to finger food preparation).

Vietnam

Full Chin Credentials: https://goo.gl/Lwoavs-----------------------------------Consulting businesses how to implement an effective digital marketing online (branding, increasing the number of customers visiting to website, increasing the number of orders, increasing sales, .... for many customers in various industries: e-commerce, games, fin-tech, banking, education, fashion, spa, OTA, retailer ....)- Ecommerce: Lazada, Tiki, Lotte, Mymall, Aeoneshop, Bigmua, Kisplaza, Hafele,...- Games: VNG, VTC, SSG (568E), Vinix, XTV... - Fintech: Doctor Dong, F88. FE, ATM Online- Banking: VIB, CitiBank, Sacombank,.. - Education: Wall Street English, ACET, AMES, Topica,...- Fashion: Maison, Zalora, Zanado, Hoàng Phúc International, Topmot, - Spa & Beautiful: La Mer Beauté Japan, TMV Hồng Kông, TMV Ngọc Dung, Beu Spa, TMV Á Đông- OTA: Traveloka, Booking.com- Cooperate with team optimize to build the effective digital marketing plans.- KPIs committed on various models: CPC (cost per click), CPL (cost per lead), CPA (cost per acquisition), ... depend on which industry.- Perform the sales activities (marketing plan, quotation & proposal) to new clients, close the sales, deal and negotiate for the contract signing.- Follow up daily campaigns including campaign planning, execution and management, optimization, analysis, and reporting to client. - Monitoring reports, offering optimization proposals and competitive analysis- Maintaining good relationship with customer for long term.- Catching up new trend to meet higher client demand.

International Economics

Master 1, International Economics & Management

Activities and Societies: - Aikido- Report of contemporary aspects of international trade - Internship report of financial analysis.

License, Business/Managerial Economics

Activities and Societies: - Student association/Logistics team- License program "Economics & Management"