Phratchanun Jongkatekorn Email & Phone Number

Bangkok City, Thailand

• Create the great proposition to align with segment value propositions • Drive marketing mix and plan to identify key propositions and product to communicate• Control on Campaign readiness to prepare for campaign launch • Monitor and track campaign performance • Ensure the effectiveness on customer journey • Initiate partnership campaign and deal with partner on campaign development• Plan and personalize communication for both online and offline including external and internal media and Public Relations method

Bangkok, Bangkok City, Thailand

• Identify short-term and long-term plan for overall marketing campaigns, based on performance target given.• Communicating with related partners regarding the implementation of joint marketing and communication activities with related partners.• Implementing project marketing planning including corporate identity design & implementation, advertising, media & public relations, promotional activities• Manage available resources and budgets in order to maximize the benefits and meet the set goal of the company• Measure and conclude the result of the market plan to be improved or further developed• Monitor sale report by weekly, bi weekly and monthly report for KPI tracking• Develop advertising brief for advertising and commercial work for each campaign and activities

Bangkok City, Thailand

• Analyze marketing data to propose proposition with the best service and meet customer needs to generate more revenue • Manage and Plan marketing Campaign for IDD006/00600 on Consumer market. • Manage marketing communication project with relates team such as brand management, procurement and internal and external parties • Handle on marketing research and work with Marketing Research Team to prepare marketing research brief to evaluate customer satisfaction and launch new proposition to understand usage behavior of existing and new customers to link with customer’s need and compete with competitors

Bangkok City, Thailand

• Team Leader on Marketing Communication for Apple Device both iPhone and iPad i.e. iPhone 5S and iPhone 5 5C Launching Campaign, New iPad Launch, Promotion Campaign and Tactical Campaign as iTunes Festival • Responsible in initiating Marketing Strategy, Media Strategy and PR Strategy• Coordinate with Advertising Agency on Above the Line, Below the line and Online media for each Advertising Campaign and as well with PR Agency

Bangkok, Bangkok City, Thailand

Account Director at Y&R Advertising

Bangkok, Bangkok City, Thailand

Account Manager, in Account Management Department, DRAFTFCB Thailand

Master'S Degree, Business/Commerce, General, 3.00

Studied for Commerce in Marketing

Bachelor'S Degree, Mass Communication/Media Studies, 2.97

Activities and Societies: Photography ClubStudied in Communication Arts : Major in Advertising and Minor in Public relations

High School Diploma, English -French Language, 2.54

Studied in Eng-French major