AeroLeads people directory · profile
Phil B. Email & Phone Number
Chief Growth Officer
at
Bullion International Group
1 work email found
@phryl.ca
7 phones found area 801 and 212
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Chief Growth Officer
Location
Salt Lake City Metropolitan Area, United States, United States
Who is Phil B.? Overview
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Quick answer
Phil B. is listed as Chief Growth Officer at Bullion International Group, based in Salt Lake City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at phryl.ca, phone signal with area code 801, 212, and a matched LinkedIn profile for Phil B..
Phil B. previously worked as Chief Marketing Officer at Phryl and Chapter President - Utah at Vr Ar Association. Phil B. holds B.S. Communication & Technology, Digital Media from Cornell University.
Company email context
Email format at Bullion International Group
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{first}@phryl.ca
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Profile bio
About Phil B.
Phil is a seasoned CMO with over 20 years of experience delivering world-class digital marketing, technology, and e-commerce solutions to top brands including Ford, Home Depot, 1-800 Contacts, Cisco, and BlackBerry. As a visionary leader and strategic planner, Phil balances a big-picture perspective with a hands-on approach to drive results. He is an effective mentor, teacher, and motivator who empowers his team to make decisions using an agile marketing methodology.Phil's expertise encompasses executive leadership, digital strategy, P&L management, e-commerce, demand generation, relationship marketing, industry futurism, conversion optimization, go-to-market strategy, paid media management, and organizational change.Stay connected with Phil's latest thoughts, focus, and insights by following him on Twitter at @phryl.
Listed skills include Mobile Marketing, Digital Marketing, Digital Strategy, Integrated Marketing, and 46 others.
Current workplace
Phil B.'s current company
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10 roles · 18 years
Phil B. work experience
A career timeline built from the work history available for this profile.
Chief Marketing Officer
Current
Phryl
A member of the Galvanize Worldwide Network
2017 - Present
~9 yrs 4 mos
Chapter President - Utah
CurrentPromoting and connecting the Utah VR/AR/MX ecosystem to the broader global ecosystem. This is a volunteer position.
2020 - Present
~6 yrs 4 mos
Senior Vice President Marketing
My role with Purch evolved progressively over three years. I was hired as the SVP & General Manager of the ecommerce business and to oversee a team of 100+ on TopTenReviews.com with P&L responsibilities. Highlights included a site experience re-vamp across 1200 categories that elevated the brand while being responsive to all screens. We also worked a lot.
2014 - 2017
~3 yrs
Senior Vice President, E-Commerce & Mobile
- Responsibilities included:
- Accountable for all eCommerce related functions including strategy, user experience, optimization, platform, across all digital channels (Desktop, Mobile Web, Mobile App, Tablet web, Social Ecomm)
- Led UX design and development which included A/B and multi-variant testing, insight gathering through UX several industry tools as well as monitoring impact of changes to the user experience on our eCommerce purchase.
- Accountable to our Mobile App strategy, experience and optimization for both the iOS and Android platforms
- Led initiatives to implement expanded SMS program using industry best practices
- Led initiative to implement iOS Passbook that would create an Rx wallet for customers while giving us a new CRM channel
2012 - 2013
~1 yr
Chair, Mobile Marketing Council
Chairing the Mobile Marketing Council for the CMA as a volunteer positionThe Mobile Marketing Council was established to develop best practices and a point of view on how marketers can integrate mobile marketing into their overall marketing mix.
Jun 2010 - Oct 2012
Senior Director, Digital Marketing
- Led overall strategy and execution for all owned digital properties (i.e. blackberry.com, rim.com, blogs.blackberry.com) for the desktop web, mobile web, and tablet web globally including brand governance, experience /.
- Accountable and led the selection of a new global CMS platform that replaced several legacy systems. The end result was a common platform that was easier to manage while facilitating brand and experience alignment.
- Accountable for the overall customer experience, technical platform and analytics on digital social / earned channels such as Facebook, Twitter, and Youtube globally
- Accountable for the creative development and execution of all digital paid media for North America
- Developed a global style guide for all digital properties that ensured brand and experience alignment
- Played active role in digitizing and mobilizing the entire customer journey and marketing mix with other ATL and BTL teams
2010 - 2012
~2 yrs
Vice President, Digital And Mobile
- Lead digital and mobile service capability for Toronto offices with strategy, insight, UX, client service, planning and implementation responsibilities while collaborating with our UK office on specific projects
- Created mobile marketing capability and executed mobile programs with several top CPG brands
- Created social media capability with several programs extending to facebook and twitter and foursquare
- Created digital media planning and buying capability that included mobile and social media and secured all digital media business from a major CPG brand
- Developed innovative experiences leveraging APIs from twitter and facebook to support promotions and campaigns for a major Alcohol distributor across several brands
- Developed internal CMS expertise on several open source platforms in order to build or migrate digital experiences to more robust platforms
2008 - 2010
~2 yrs
Senior Director, Mobile & Interactive
- Led strategy and sales for mobile and interactive opportunities across our entire client base primarily with fortune 1000 companies in Retail, Financial, Auto, Technology, and Telco
- Had P&L responsibility for department
- Built a digital media business and won substantial business away from a major media agency for one of our banking clients
- Created a UX team in order to align digital design with UX best practices
- Created mobile marketing capability (SMS, Mobile Web, Bluetooth) for Carlson Marketing and worked in tandem with international group
- Built the first fully mobile web optimized experience for ford.ca in 2006 that was optimized for pre-iPhone experiences
Nov 2006 - Feb 2009
Group Account Director
- Overall P&L responsibility for major accounts including:
- Home Depot – led site eCommerce redesign for homedepot.ca. We created a full working UX prototype of the website prior to working with development partner on implementation
- Ford of Canada – Managed a large marketing portfolio that included CRM, Channel marketing, Dealer Incentive travel programs, direct marketing, event marketing, dealer training for Parts & Service, customer service.
- Retain & grow existing business
- Business development for Interactive and Mobile
May 2003 - Nov 2006
4 education records
Phil B. education
B.S. Communication & Technology, Digital Media
Cornell University
Masters Certificate In Communications Management, Marketing, Advertising, Communications
Schulich School Of Business - York University
Project Management Certificate, Project Management
The George Washington University
A.S.S. In Liiberal Arts, Marketing, Communications, New Media
State University Of New York At Delhi
FAQ
Frequently asked questions about Phil B.
Quick answers generated from the profile data available on this page.
What company does Phil B. work for?
Phil B. works for Bullion International Group.
What is Phil B.'s role at Bullion International Group?
Phil B. is listed as Chief Growth Officer at Bullion International Group.
What is Phil B.'s email address?
AeroLeads has found 1 work email signal at @phryl.ca for Phil B. at Bullion International Group.
What is Phil B.'s phone number?
AeroLeads has found 7 phone signal(s) with area code 801, 212 for Phil B. at Bullion International Group.
Where is Phil B. based?
Phil B. is based in Salt Lake City Metropolitan Area, United States, United States while working with Bullion International Group.
What companies has Phil B. worked for?
Phil B. has worked for Bullion International Group, Phryl, Vr Ar Association, Purch, and 1-800 Contacts.
How can I contact Phil B.?
You can use AeroLeads to view verified contact signals for Phil B. at Bullion International Group, including work email, phone, and LinkedIn data when available.
What schools did Phil B. attend?
Phil B. holds B.S. Communication & Technology, Digital Media from Cornell University.
What skills is Phil B. known for?
Phil B. is listed with skills including Mobile Marketing, Digital Marketing, Digital Strategy, Integrated Marketing, Digital Media, Marketing Strategy, E Commerce, and Web Analytics.
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