Implementation of a growth strategy with the strengthening of core markets as well as establishment and development of new segments and markets (internationalization).Development and implementation of a transformation program including reorganization and strengthening of the organizational structure in market and production.Development of employees and talents, continuous improvement and innovation.Development and implementation of a new brand identity including revision of the positioning in the market towards a partnership-based, innovative, and future-oriented company.Implementation of a new vision, mission and corporate values and implementation in the organization.Improvement of occupational health and safety and creation of a safety culture.

Marketing & Innovation lead incl. product management and digital in Central Europe. Coordinator for all commercial LafargeHolcim Group initiatives. New segments and sales channels developed (e.g. digital), innovation projects identified (open innovation, new ventures, product development, partnerships) and market launches executed.Professionalization of the commercial organization (approx. 120 people) with new sales processes, sales training, assessments, as well as the introduction of a new CRM system.Technical experts and product management, incl. development laboratory, successfully commercialized and product portfolio analyzed and optimized (annual savings of CHF 2 million).Direct management of six teams with 30 employees (marketing experts, engineers, project managers, digital experts, key account managers, laboratory staff). Rapport to the CEO.

Customer Solution Center incl. product management established and sales processes for large projects and key accounts restructured. Full sales responsibility, acquisition rate of large projects (up to CHF 30 million/project) significantly increased, due to a customer-oriented approach with interdisciplinary teams. Share of wallet with key accounts increased by 15-20%.Sales for special and commercial products (sales approx. CHF 15 million) reorganized, the product portfolio renewed and the average margin and sales volumes increased.Head Innovation in Central Europe - Developing innovation projects in collaboration with customers and universities and launching in respective markets. Financing rounds for CAPEX/OPEX via Group Innovation Fund (>CHF 3 million). Professionalization of stakeholder management for the influencer target groups (architects, engineers, planners) with a proven effect on sales results. Direct management of five teams with 24 employees (sales managers, sales consultants, key account managers, engineers, technical consultants, laboratory staff). Rapport to Commercial Director.

Development and implementation of a sales strategy for special products and bag products in Switzerland.Sales responsibility for the special products/bag products segment as well as customer responsibility for selected key accounts and for the trading channel. Annual targets clearly exceeded.

Advising the management team and the Board of Directors in the field of Marketing & Sales. Support in strategic positioning, future and succession planning.Initiation of succession planning with the owner and evaluation of potential buyers/partners. Transaction successfully completed in 2016, sale to AF Toscano AG (leading Swiss civil engineering company).

Program responsibility for "Home & Living" (Marketing Mortgages & Services). Strategy, planning and design of national campaign concepts and initiatives (over 200 POS). Very high number of leads generated with associated marketing measures.Program responsibility for "Bonviva Rewards" (loyalty program). Organizational and process-related integration in the organization as well as communication/launch internally and externally.

Successful implementation of a CRM system for more than 100 users in three different divisions. Management of an interdisciplinary/international project team for specification, implementation, training and further development. Development and implementation of a new commercial strategy. Development of ideas and concepts for further market penetration and market share increase. Implementation of marketing analytics and reporting for top management and sales.Planning and execution of the market launch for a new product (turnover > CHF 200 million) and coordination of the successful conversion of more than 1’000 customers.

Responsible for the digital part of public relations campaigns for companies as well as for political campaigns. Supporting the CEO and senior consultants in diverse campaigns and strategic topics.

Responsible for the definition and implementation of an eGovernment strategy, as a part of the vision of a virtual town hall. Planning and implementation of an online portal/community platform (online shop/counter, E-Mail account for every citizen, chatting hours with executives, tools for local associations etc.). Responsible for the offline promotion (media campaign, local fairs etc.).The online offer was awarded in 2003. The jury liked the innovative approach, using digital technology to get closer to citizens.