Tommy Phan Email & Phone Number

Developed multi-media content strategy and editorial calendar, including articles, interviews, infographics, presentations, emails, and internal communications to support the organization’s brand objectives and goals.Utilized Canva and other visual editors to create editorial graphics for online channels, including website, social media, and internal newsletter.Provided strategic counsel for the development of a standardized brand guideline by working with executives and… Show more Developed multi-media content strategy and editorial calendar, including articles, interviews, infographics, presentations, emails, and internal communications to support the organization’s brand objectives and goals.Utilized Canva and other visual editors to create editorial graphics for online channels, including website, social media, and internal newsletter.Provided strategic counsel for the development of a standardized brand guideline by working with executives and stakeholders.Led agency partner to successfully redesign and launch a new website within three months using Figma and Asana, while migrating to a new CMS and remaining within budget.Managed the entire website, from back-end integrations, content updates to front-end experience, and more. Analyzed performance analytics, and implemented updates to optimize website user experience and content, achieving a bounce rate below 40% and increasing average page views per session from 2 pages to 4 pages. Show less

Developed content marketing and communications strategy, and managed both cross-functional teams and external partners to execute and promote material. Conducted keyword searches via Google Trends, Google Keyword Planner, and SEMRush to guide content and communications strategy.Wrote and edited ad copy and assets, and supported Sr. Marketing Manager in managing the annual media buying budget, resulting in an average of $1M in attributed revenue per month.Led and… Show more Developed content marketing and communications strategy, and managed both cross-functional teams and external partners to execute and promote material. Conducted keyword searches via Google Trends, Google Keyword Planner, and SEMRush to guide content and communications strategy.Wrote and edited ad copy and assets, and supported Sr. Marketing Manager in managing the annual media buying budget, resulting in an average of $1M in attributed revenue per month.Led and supported internal and external campaigns by producing briefs, visual assets, and content, such as articles, emails, social media posts, case studies, reports, and other materials for distribution across multiple channels to diverse audiences.Spearheaded the advocacy and communications initiative to amplify brand awareness and materialize lead-generation opportunities, by curating and authoring thought-leadership content across our different lines of businesses, generating an earned media value of over $80,000 in six months.Led and facilitated meetings with senior leadership and company-wide workforce, delivering counsel on key topics such as employee advocacy and brand governance, fostering alignment, and driving communications and marketing initiatives forward.Managed campaign landing pages and the corporate blog, and successfully executed monthly updates to the website’s microshop, Deal Centre, using HTML and CSS to attract approximately 500,000 monthly visitors. Show less

Managed and executed monthly updates to the eCommerce website with content systems like Endeca, Monetate, RichRelevance, Stibo/STEP, and other CMSs.Ensured web pages were optimized to be indexed and searchable on search engines with proper meta data and conforming to SEO best practices.

Milton, Ontario

Contributed to the development and management of an industry-leading program, Digital Enablement Program, for strategic customers, which resulted in omni-channel digital campaigns that garnered ~ 3 million impressions and an increase of revenue in the six-figure range for company and clients.Conceptualize and execute data-driven strategies based on consumer and market research that is conducted via keyword research and trend analysis.Defining project scope and objectives, and… Show more Contributed to the development and management of an industry-leading program, Digital Enablement Program, for strategic customers, which resulted in omni-channel digital campaigns that garnered ~ 3 million impressions and an increase of revenue in the six-figure range for company and clients.Conceptualize and execute data-driven strategies based on consumer and market research that is conducted via keyword research and trend analysis.Defining project scope and objectives, and coordinating various aspects of the campaign, including but not limited to: asset and collateral creation, asset approval, timeline, and communication and management between cross-functional teams.Provide creative guidance for asset and collateral creation between internal teams and external agencies, this led to an increased CTR of 1.1% to 6.7%. (+500%).Partnering with cross-functional teams (including external agencies) to implement, track, and optimize digital strategies across platforms and channels, which aided in the growth of Metrie’s online social growth of +100% over two years.Identify brand’s different consumer segments, through ongoing customer & market research that led to optimized campaigns and targeted ads, allowing brand to save 15% on media spend.Serving as a subject matter expert through coaching, mentoring and leading internal team members and external clients through Digital Marketing knowledge and problem-solving strategies.Authored over 600 articles and social media content for the Metrie brand over the course of two years, driving approximately 500,000 site views and increase engagement rates on primary social platform by +200%. Show less

Milton, Ontario

Produced and curated content for digital channels, including but not limited to: Web site, varying landing pages, e-newsletter, internal company portal, and social media platforms.Underwent various editing and quality assurance processes to ensure company assets and resources are completed error-free.Facilitate various sessions, meetings, and presentations with different team members and external agenciesCurated briefs and reports for business needs, such as campaign… Show more Produced and curated content for digital channels, including but not limited to: Web site, varying landing pages, e-newsletter, internal company portal, and social media platforms.Underwent various editing and quality assurance processes to ensure company assets and resources are completed error-free.Facilitate various sessions, meetings, and presentations with different team members and external agenciesCurated briefs and reports for business needs, such as campaign performance, industry trends, and so on, to be communicated throughout the company.Collaborated with third-party agencies to create engaging content and graphics.Monitored and tracked social media, ads, and campaigns that are not limited to Metrie to ensure imperative initiatives are accomplished.Aggregated and analyzed social metrics to make inferences and recommendations.Operated trade shows and conferences to create brand awareness, subsequently generated +30% leads for the company’s influencer program and 7% growth in e-newsletter subscribers. Show less

Milton, Ontario, Canada

Participated in numerous meetings between different team members within the organization to formulate strategic plans.Optimized social monitoring tools: Hootsuite, Iconosquare, Meltwater, Klifolio to create, schedule, andmonitor brand mentions.Delivered excellent customer service to end and social users via social media platforms.Authored engaging, on-branded social contents published on the company’s blog, the Finished Space, by utilizing WordPress.Created… Show more Participated in numerous meetings between different team members within the organization to formulate strategic plans.Optimized social monitoring tools: Hootsuite, Iconosquare, Meltwater, Klifolio to create, schedule, andmonitor brand mentions.Delivered excellent customer service to end and social users via social media platforms.Authored engaging, on-branded social contents published on the company’s blog, the Finished Space, by utilizing WordPress.Created organic content for the company's website and social platforms to enhance brand image andproduct offering. Show less

Calgary, Canada Area

Promoted brand image by implementing mandatory visual changes on a weekly basis and adopting the latest market trends into the visual store layouts. Created appealing planograms that were incorporated into visual layouts to maximize sale – resulted in an increase in sale of an average 20%Kept track and recorded all stock and shipments received by the store, as well as units being sent out. Recorded, tracked, and monitored all inbound shipments of inventory through… Show more Promoted brand image by implementing mandatory visual changes on a weekly basis and adopting the latest market trends into the visual store layouts. Created appealing planograms that were incorporated into visual layouts to maximize sale – resulted in an increase in sale of an average 20%Kept track and recorded all stock and shipments received by the store, as well as units being sent out. Recorded, tracked, and monitored all inbound shipments of inventory through proprietary computer tracking software.Conducted inventory audits to minimize product lost and to ensure business operations align with best practices, and business objectives. Show less

Toronto, Canada Area

Held one-on-one meetings with employees to relay fashion trends and themes, in order to encourage product knowledge and reinforce store’s objectives. Facilitated meetings and presentations to relay store’s position and progress in meeting quaterly objectivesEnsured stores visuals are maintained at brand’s standards.Provided quality customer service and aided customers in product selection through strong interpersonal skills.Assisted overseeing Manager with the… Show more Held one-on-one meetings with employees to relay fashion trends and themes, in order to encourage product knowledge and reinforce store’s objectives. Facilitated meetings and presentations to relay store’s position and progress in meeting quaterly objectivesEnsured stores visuals are maintained at brand’s standards.Provided quality customer service and aided customers in product selection through strong interpersonal skills.Assisted overseeing Manager with the creation of employee work schedules to be published on a bi-weekly basisOperated cash register at a busy location in a friendly and efficient manner.Maintained and organized inventory and stocks.Motivated other employees to achieve sales goals and the store’s overall objectives. Show less

Toronto, Canada Area

Designed and organized outstanding store visuals with given guidelines resulted in an increase of 15% in revenue in comparison to previous year.Educated employees to develop proficient product knowledge in order to pass on knowledge to customers to help generate sale.Encouraged customer to interact with the brand through social media engagement – customers were encouraged to post their latest GUESS outfit using the hashtag #GUESS.Monitored and reported findings of public… Show more Designed and organized outstanding store visuals with given guidelines resulted in an increase of 15% in revenue in comparison to previous year.Educated employees to develop proficient product knowledge in order to pass on knowledge to customers to help generate sale.Encouraged customer to interact with the brand through social media engagement – customers were encouraged to post their latest GUESS outfit using the hashtag #GUESS.Monitored and reported findings of public reviews of GUESS products on different social media channels. Formulated staffing schedules, in accordance to employees’ availability, on a weekly basisAnswered customers’ inquiries in person or over the phone and resolved any conflicts that arise. Reinforced employees’ training to minimize Loss Prevention and uphold high quality customer service. Show less