• Responsible for the Electronics business line and portfolio.• Identify Electronics market segments presenting growth opportunities. • Build Electronics organisational structure. • Create and execute Go-to-Market strategy.

• Identify significant opportunities for growth beyond legacy segments. • Create and execute strategies for growth beyond legacy expertise.

• Oversees Global Computing and Communications segment. • Create and implement portfolio plans for the next 3 years. • Conceive, create and conduct technology roadmap exchanges with major Computing and Communications customers. • Strategise and drive MacDermid Alpha’s technology development for material adoption at all major Computing and Communications customers. • Drive material adoption at all global major Computing and Communications customers. • Direct the implementation of the integrated marketing narrative for public events.

• Responsible for Assembly Solution Division's flagship product line in Asia. • Drive material qualification and adoption in Asia. • Develop and streamline Asia’s product positioning and pricing strategy. • Collaborate with business leaders across regions and functions on business potential and risks for opportunities. • Drive Commercial Teams’ business activities at customers in Asia. • Identify product gaps, create business cases for NPD and drive development teams towards completion of project objectives to commercial launch through Phase Gate.

• Drove Korean and SEA commcerial teams' business activities across all product lines and maintained profitability in Korea and SEA despite extremely challenging business conditions during tenure, and was awarded Global Marketing Manager of the Year 2014. • Championed Asia Pacific Business Development activities to penetrate Photovoltaic industry. • Managed assigned NPD projects, successfully completing all objectives on time and launching 2 new products between 2011 and 2014.- Market Research: Data collection and data analysis on customer needs; forecasting of market and sales trends; preparing and presenting reports on complex findings; develop value-in-use and pricing tools.• Project Management• Technical Marketing

My core roles involved managing Production/Planning/Quality teams to deliver committed wafer outputs and managing NPI/Engineering teams to secure successful engineering evaluations, ensuring revenue pipeline for the future.

Projects:- Successful Development, Marketing and Production Scale-Up of various Alpha Water Soluble Fluxes- Product Development of Next-Generation Water Soluble Flip Chip Attach Fluxes– Oxidation Resistance (Various Dopants) Study- Head-In-Pillow Resistance StudyAccount Management– SACX Solder Spheres (Various accounts)– Water Soluble Fluxes (Various accounts)

Projects:- Impact of Reducing Ni-Au Thicknesses on Joint Reliability- Relationship of Voiding In Solder Joints and Solder Paste Metal Content- Optimisation of Voiding In Solder Joints- Construction Analysis of Electronic Module Assembly- Effect of Reflow Profile and Surface Finishing on Voiding in Solder Joints- Effect of Multiple Reflow Profiles on Solderability of Solder Paste and Barrel Wetting- Various Solder Spattering TestsSkills/Equipment:- Vitronics Soltec Forced Convection Reflow oven, familiar with WinKIC and WinKIC2000 software- Operation Yamaha 3MII Mini Module Mounter- Operation Despatch Oven- Various cross sectioning techniques and equipment, and analysis of results

Projects:- Investigation of No-Flow Underfill Materials - Investigation of Reworkable Underfills- Lead-Free Solder Evaluation for Ball Attaché Process Skills/Equipment:- Construction/Failure Analysis- Operation of Tektronics Time Domain Reflectometry, and interpretation of results- Operation of Checksum Tester- Various cross sectioning techniques and equipment, and analysis of results - Operation of Finetech manual flip-chip placement station- Operation Camalot 5700- Use and interpretation of JMP Statistical Software Tool- Operation of Hitachi FESEM, EDAX function, interpretation and analysis of results- Operation of Sonix Acoustic Microscope, interpretation and analysis of results- Operation of Softex X-Ray Machine

PROJECT Determination and Optimization of Critical Equipment Parameters for Camalot 5000 Dispenser for Thermal Grease Dispense PROJECT - Commercially Available Lead-Free Solders