- Teach courses on account management principles and practices within the advertising industry.- Develop and deliver engaging and comprehensive curriculum covering client relationship management, campaign planning, and strategic communication.- Mentor students on practical skills such as client negotiations, account strategy, and project management.- Evaluate student performance through assignments, projects, and examinations, providing constructive feedback.- Collaborate with… Show more - Teach courses on account management principles and practices within the advertising industry.- Develop and deliver engaging and comprehensive curriculum covering client relationship management, campaign planning, and strategic communication.- Mentor students on practical skills such as client negotiations, account strategy, and project management.- Evaluate student performance through assignments, projects, and examinations, providing constructive feedback.- Collaborate with industry professionals to incorporate real-world perspectives and case studies into coursework.- Stay updated on current trends and developments in advertising to ensure course content remains relevant and cutting-edge.- Advise students on career paths and opportunities within the field of account management and advertising.- Participate in academic and departmental meetings, contributing to curriculum development and program enhancement.- Engage in research and scholarship in the field of advertising and account management, presenting findings at conferences and in publications.- Facilitate networking opportunities for students with industry professionals through guest lectures, workshops, and internships. Show less

May Communication is a boutique agency which event and activation management.Operational Oversight • Responsible for the day-to-day operational management of the event agency, ensuring smooth and efficient workflows, and overseeing all operational aspects, from project management to logistics and execution, to guarantee that process run seamlessly.• Lead and manage the agency's staff, fostering a positive and productive work environment.• Effectively manage and allocate… Show more May Communication is a boutique agency which event and activation management.Operational Oversight • Responsible for the day-to-day operational management of the event agency, ensuring smooth and efficient workflows, and overseeing all operational aspects, from project management to logistics and execution, to guarantee that process run seamlessly.• Lead and manage the agency's staff, fostering a positive and productive work environment.• Effectively manage and allocate resources, including personnel, equipment, and budget, to optimize the agency's operational efficiency and profitability.• Develop and execute strategic plans for the organization, which includes setting goals and objec- tives for growth and expansion.• Oversee the financial health of the agency, including budgeting, financial forecasting, cash-flow, and expense control.Creative Planning Lead • Develop creative concepts and strategy for events in alignment with client objectives.• Strategically develop the creative direction for the event, including visual elements, messaging, and design.• Leading, inspiring & driving the team to generate outstanding & efficient concept, engagement activities, etc.• Developing the team by coaching & training team member to improve skills.• Building the teamwork spirit; making evaluations of performance of the staff.• Contributing in internal working process improvement.Notable Projects:• Revive Water Run 2024 - HCMC & Hanoi• SEHC Festival 2023 - HCMC• Jollibee University Tour - 2023 & 2024 - Nationwide• Tiger Crystal Rave Bui Vien & Ta Hiẹn 2022 - HCMC & Hanoi• Heineken Kennection Countdown 2023 - Nha Trang Show less

NovaGroup is a multi-industry conglomerate with 3 groups: Novaland Group, Nova Services Group, and Nova Consumer Group - operating in the fields of Real Estate, Commerce - Services, and Consumer Goods.Corporate Branding• Managing the corporate communication & creative materials along with corporate vision, mission, legacy, and products in order to sustain the corporate brand identity• Design and reinforce strong corporate identity and brand strategy to create a strong corporate… Show more NovaGroup is a multi-industry conglomerate with 3 groups: Novaland Group, Nova Services Group, and Nova Consumer Group - operating in the fields of Real Estate, Commerce - Services, and Consumer Goods.Corporate Branding• Managing the corporate communication & creative materials along with corporate vision, mission, legacy, and products in order to sustain the corporate brand identity• Design and reinforce strong corporate identity and brand strategy to create a strong corporate brand according to NovaGroup’s corporate philosophy and legacy for higher organization reputation.• Design and initiate the strategies and plans from the analysis of research and reports of professional development organizations in order to improve the brand equity & awareness of NovaGroup.• Enhance organization reputation by work collaboratively with departments & BUs to standardize the organizational process.• Provide leadership and guidance to the corporate branding, with a strong emphasis on team building, coaching, and developing relevant reports• Oversee adherence to budget, performance requirements, and work plans to promote NovaGroup’s corporate branding activities.Branding Services• Design and initiate the strategies and brand plan for BUs such as Nova Football – Social Media Content Planning, Nova Healthcare – Communication & Marketing Plan 2021 -2023, Phin Deli – Go-global campaign, …• Identifying and developing sponsor marketing / promotional opportunities through research, creative thinking, and industry-standard campaigns• Coordinating marketing campaign plans against the roadmap with partners and sponsors, ensuring that both internal and external stakeholders are aligned• Develop OOH media strategies and tactics, research media opportunities, and present this information to internal and external stakeholders. Show less

Warning Zone is Food & Beverage chain that specialize in serving fusion street food, BBQ & craft beers that has 9 branches in key cities such as Ho Chi Minh City, Da Nang & Da Lat.• Design Marketing strategy & plan in short, middle & long terms• Establish an annual marketing budget and make sure that marketing activities follow this budget• Carry out marketing plan to push up company sales. Improve company’s brand awareness via direct and indirect marketing channels• Coordinate… Show more Warning Zone is Food & Beverage chain that specialize in serving fusion street food, BBQ & craft beers that has 9 branches in key cities such as Ho Chi Minh City, Da Nang & Da Lat.• Design Marketing strategy & plan in short, middle & long terms• Establish an annual marketing budget and make sure that marketing activities follow this budget• Carry out marketing plan to push up company sales. Improve company’s brand awareness via direct and indirect marketing channels• Coordinate with functional departments to implement marketing activities• Coordinate with key partners to organize promotional activities, activations & events• Analyze marketing results and suggest an improvement • Market research, competitor research in order to develop new products Show less

Employee Of The Year - 2018

Current clients:- Carlsberg Vietnam: Huda Beer & Tuborg as retainer clients- Phillip Morris Vietnam: Champion Cigarrettes as retainer clients- Nestlé Vietnam: Nescafe brands as retainer clients

Clients: SABECO - 333 & Innovating SKU, Jetstar Pacific Airlines, Hòa Phát Group,Traphaco - BoganicJoined Pitching: Lazada, Vinamilk, Co.op Mart, Omachi, KokomiWinning Accounts:1. Hoa Phat Group - Brand Restructuring Campaign2. Vien Uong Hoa Thien - Product Restructuring & Launching CampaignAchievements:- Reached 150% performance target of Account team in 2016Scope Of Work:- The day-to-day management & operating of clients’ marketing activities and… Show more Clients: SABECO - 333 & Innovating SKU, Jetstar Pacific Airlines, Hòa Phát Group,Traphaco - BoganicJoined Pitching: Lazada, Vinamilk, Co.op Mart, Omachi, KokomiWinning Accounts:1. Hoa Phat Group - Brand Restructuring Campaign2. Vien Uong Hoa Thien - Product Restructuring & Launching CampaignAchievements:- Reached 150% performance target of Account team in 2016Scope Of Work:- The day-to-day management & operating of clients’ marketing activities and advertising campaigns.- Discussing & manage client’s expectations, determine client’s business objectives.- Consult & giving recommendations to client based on expertise, personal experiences, market observations& commercial awareness.- Preparing the briefs for internal departments. Manage the internal & external communications.- Work closely with Planning team, Creative team & Producers, also the 3rd parties (if any).- Timeline & budget management to ensure the timely and successful delivery based on requirements & objectives from clients.- Generating & evaluating on creative ideas & strategic approaching.- Human resources management, review & allocate workload to the team.- Negotiate contracts and close agreements to maximize profit with clients, suppliers, vendors. Show less

Clients: Tiger Beer, Tiger Crystal, JTI - MildSeven/Mevius, Procter & Gamble - Multi BrandCommercial Incentives, GSK - Panadol, GSK - RotavirusJoined Pitching: Tiger Beer Brand Plan 2015 & 2016, Larue Beer Brand Plan 2016, JTIBrand Plan 2016 Winning Accounts:1. Tiger Beer Brand Plan 2015 & 2016 (Tiger & Tiger Crystal)2. Larue Beer Brand Plan 20163. JTI Brand Plan 2016 (Mevius & Winston)Achievements:- Tiger Beer Brand was the TOM beer brand in 2015 and 2016… Show more Clients: Tiger Beer, Tiger Crystal, JTI - MildSeven/Mevius, Procter & Gamble - Multi BrandCommercial Incentives, GSK - Panadol, GSK - RotavirusJoined Pitching: Tiger Beer Brand Plan 2015 & 2016, Larue Beer Brand Plan 2016, JTIBrand Plan 2016 Winning Accounts:1. Tiger Beer Brand Plan 2015 & 2016 (Tiger & Tiger Crystal)2. Larue Beer Brand Plan 20163. JTI Brand Plan 2016 (Mevius & Winston)Achievements:- Tiger Beer Brand was the TOM beer brand in 2015 and 2016, surpassed 333 to become theleader of the beer market, consumed over 1.5 billion bottles/can in 2015.- Energized-contributed to Tiger Beer Activities as:*Tiger Remix: Mega Music Festival were organized in 06 big cities nationwide with topperformances in EDM music format.*Tiger Wall: consumer-challenging activities to uncage the courage to conquer the highestwall in Vietnam which engaged more than 15.000 youngster nationwide Show less