Building super app (FE Online 2.0)

Achievements:. Enhanced eKYC process in FE Online & Übank, achieving a 95% auto-approval rate within 5-30 seconds.. Implemented an auto-registration process embedded in the eSign journey, resulting in a 40% increase in user registration. Reduced in-app lending journey completion time from 20s to 30s (5 screens).. Mitigated in-app fraud rate to below 0.5%, safeguarding user accounts and ensuring secure transactions.. Implemented an in-app video call solution at zero cost, facilitating over 5,000 calls per day.Key Responsibilities:. Manage and optimize key features' performance across 2 Mobile applications: FE Online & Übank. Responsibilities include overseeing User Onboarding, eKYC processes, and the Lending journey (CDL/TWL/PL/Credit Card).. Lead the development of multiple new features such as Loyalty payment, lite registration, QR payments from concept to execution.. Define the scope of work, manage the product backlog, and conduct sprint planning for the development team, ensuring alignment with business objectives and timelines.

Achievements:. Increased e-commerce and QR code spends by approximately 25-30%.. Identified growth opportunities resulting in a 35% increase in overall card transactions.. Implemented Übank CASA opening for micro merchants, enhancing financial inclusion.. Delivered 3D Secure Card transactions (VCAS & Fiserv) , ensuring secure online payments.Key Responsibilities:. Analyze core card proposition and usage patterns, focusing on e-commerce, QR code, and bill payments.. Conduct deep dives into spending data, MCC codes, transaction channels, and leverage mobile applications for compliance and optimization.. Build up merchant based at micro merchants (Übank &Smartpay) and develop closed loop transaction process to promote organic usage ( bill payments, Scan2pay) through mobile application.. Collaborate cross-functionally to drive strategic initiatives for increased card spends.

Key Responsibilities:. Develop and execute comprehensive marketing campaigns in partnership with Chubb and AIA from conception to execution, including budget management and timeline adherence.. Monitor and analyze campaign performance, ensuring alignment with business objectives.. Manage marketing communication across various platforms to ensure consistency and alignment.. Oversee and manage Monthly Control Assessment tasks to maintain compliance and mitigate risks.. Lead the design and implementation of the customer journey for new digital travel insurance products.. Optimize user experience on Citi's landing page and other digital platforms to drive engagement and conversions.Achievements:. Led the successful launch of a pioneering digital travel insurance product, orchestrating cross-functional collaboration, implementing regional strategic marketing campaigns, and ensuring regulatory compliance.. Successfully executed 20+ E2E campaigns for customer loyalty, new acquisition, and lucky draws, showcasing strong campaign management skills and delivering impactful results.

Key Responsibilities:. Prepare and assist with the lodgment of SMSF tax returns and financial accounts.. Liaise with auditors and the Australian Taxation Office (ATO) to ensure compliance.. Attend to quarterly Business Activity Statements (BAS) and other ATO lodgements.. Assist in the process of rolling over funds both into and out of SMSFs.. Facilitate SMSF setup, registration, and winding up of Super funds.Achievements:. Successfully prepared financial statements and taxation for over 350 clients, demonstrating expertise in tax compliance and financial reporting.