Phuc Huynh Email & Phone Number

Phường Thảo Điền, Ho Chi Minh City, Vietnam

Set up restaurant's concept, open new restaurants Manage all marketing and operation activities in restaurant chainDevelop menu orientation and manage R&D activities Manage human resources and training activities Manage cash flow, sales and P&L

Ho Chi Minh City, Vietnam

Mission:1. Management responsibilities at Shasu:-Establish annual business strategies, sales targets, and promotional plans for Shasu's F&B and Franchise sectors-Develop sales and affiliate policies for partners-Organize seminars and workshops to attract potential customers in need of business consultations.-Complete sales aids and oversee, monitor, and control sales activities.-Collaborate with other Shasu brands and teams to identify new customers.2. F&B Project Management:-Gather customer information and assess their needs through surveys. Analyze SWOT and propose solutions to address customer requirements.-Arrange meetings and provide consultation to both individual and corporate customers interested in establishing new F&B business models, restructuring business strategies, and creating franchise policies, based on survey results.-Recruit experienced experts suitable for the project.-Prepare proposals for customers.-Assign tasks to team experts and manage project tasks to meet specific milestones.-Execute the plan, including: +Proposing business models, brand USPs, and marketing strategies, as well as product flagship strategies. +Selecting and evaluating locations for new restaurants. +Designing restaurant layouts and 3D concepts. +Creating menus and recipes. +Proposing operational processes, sales strategies, OPEX, customer retention, TA, TC KPIs, and other KPIs for the Operation team. +Training staff in operations, as well as the chef and bar teams. +Documenting the training process via video recordings. +Organizing soft and grand opening events. +Addressing operational, menu, customer care, and marketing issues within 3 months, in accordance with Shasu's Guarantee policies. +Finalizing the restaurant's business model, brand USP, operational procedures, payment and financial policies, and staff structure (including the number of staff in each shift). +Proposing franchise policies if deemed necessary.

Vietnam

Mission:- Propose the operational budget, sales objectives, and departmental KPIs for the Southern branch.- Oversee the management of 22 restaurants in Ho Chi Minh City, Tuy Hoa, Nha Trang, and Bien Hoa. Responsible for the operational, production, marketing, human resources, logistics, and accounting activities of the Southern branch.- Analyzed the market and proposed an investment allocation strategy for the company's Strategic Business Units (SBUs).- Develop long-term and short-term business and marketing strategies for SHC VIETNAM, which encompasses four brands (Hotto, Vietstreet, Maneki, and Kanpai) totaling 50 stores across Vietnam. Also responsible for ECOOK, which has six product lines, over 30 products, and 50 distribution outlets in GT and its owned channels.- Propose the company's business objectives, create an annual marketing plan, and establish a marketing calendar to achieve business goals.- Establish and maintain brand guidelines for SHC's and ECOOK's brands. Ensure consistency in brand guidelines for Point of Sale Materials (POSM) at stores and visual materials for promotions.- Collaborate with agencies to develop and execute Integrated Marketing Communications (IMC) campaigns across online and offline channels.- Implement CRM programs and collaborate with food delivery apps, banks, e-wallets, e-commerce websites, etc. Distribute e-vouchers and coupons to loyal customers via the SHC FOOD APP on Android and iOS app stores.- Ensure return on investment (ROI) for monthly and quarterly marketing campaigns while maintaining monthly and yearly budget control.- Manage and train a team of 12 full-time marketing staff members.Achievements:- Successfully revamped the business strategy, leading to Vietstreet becoming the largest Vietnamese restaurant chain in Vietnam with 16 stores.- Successfully launched ECOOK SBUs and their products in GT and restaurant channels, reaching over 50 outlets within the fourth quarter of 2020.

Hồ Chí Minh City, Việt Nam

Mission:- Changed product mix and brand strategy to focus on some key products in order to create higher brand awareness of Dr. Marten, Skechers, Kappa, Superga, Replay- Changed marketing communication strategy that focuses on Digital channels.- Working closely with suppliers and agencies to prepare all POP items, press release, promotion materials.- Monitoring all stores’ visual merchandising to make the store more attractive in order to get higher traffic from the target customers.- Propose marketing plan and allocate marketing budget based on the turnover to specific marketing campaign monthly. - Managing and training Marketing member team- Liaise with global team to get new marketing images and effective marketing campaigns, and about new product orientation also.- Cooperating with operation to review and choose new products for seasonal collection- Monitoring, reviewing daily and monthly sales report and cooperating with operation manager to propose an action plan

Ho Chi Minh City

Mission:- Revising the current brand strategy; reconstructing and managing the BPRE strategy, aligned with the master brand strategy.- Providing advice on the promotion strategy by modifying communication statements and mass media channels (ATL and BTL) based on the BPRE strategy in 2013.- Offering guidance on the orientation for new product development, pricing strategies, and menu structure based on the BPRE strategy in 2013.- Coordinating with the marketing director on short-term and long-term marketing plans and brand development strategies.- Evaluating brand awareness and repositioning the Pho 24 brand in alignment with the overall business strategy.- Planning to enhance brand image and awareness.- Assessing the current state of Point of Sale Materials (POSM) publications and planning to improve their efficiency.- Planning, implementing, and monitoring communication, public relations, and promotional programs on a national scale.- Proposing and reviewing market research projects.- Planning the opening of new stores, including store design, POSM items, promotional activities, and decision-making for opening ceremonies.- Monitoring and analyzing weekly and monthly reports to identify issues within Pho 24's store system and taking immediate action to maintain sales.- Taking the lead in proposing and executing the 2013 marketing plan.

Melbourne, Australia

Responsibility: Assist to the director to implement the marketing and PR campaignsMission:- Built the Brand Identification System for The Granary brand in the local area- Suggested and carry out the Internet marketing: SEO, SEM, Social Media, Landing Page, Website…- Propose and implement monthly promotion campaigns: live music, lucky lottery, rewards…- Propose and monitor CRM programs and carry out the promotion to collect customers’ data.Key Achievement:- Increased the monthly turnover up to 20% compare with the last 6 months in 2009 by developing the special function organizing offers. - Obtained exceed 1000 loyal customer and built the loyal customer club for them.- Made the Granary brand become the first choice of restaurant and function organizing place for local people.

Master'S Degree, Marketing/Marketing Management, General, 70

Barchelor, Marketing

Activities and Societies: Marketing Virus event OrganizerMarketing Virus event has got Second Prize in the competition in 2008