Leveraging nearly 12+ years of local and regional planning experience, I am a seasoned Vietnamese brand strategy and IMC consultant. At Vero, I guide clients through the development of their brand positioning in Vietnam, conducting comprehensive audits of target customers' behaviors and identifying communication opportunities that are translated into structured IMC campaigns.I am passionate about real people, real lives, and real humanity, embracing all their joy, pain, striving, dreaming, and hoping. At Vero, I have learned that the key to earning meaningful conversations is to create something of genuine value for the audience, rooted in understanding and empathy.