Phúc Phan Email & Phone Number

- Analyzed User data (daily and historical) to gain insights into user behavior, in-app interactions, and spending patterns. These insights were used to shape marketing strategies, product development and improve user retention and screen time per section.- Conducted market research to identify user demographics, trends, and competitor strategies. The findings informed both product development and marketing initiatives, contributing to the launch of new features that resulted in an increase in new user acquisition.- Collaborated with product teams and marketing to create data-driven campaigns and in-app offers based on user preferences and user trends. This cross-functional effort resulted in an increase in user monetization and higher satisfaction through tailored marketing efforts.- Conducted A/B testing and analyzed the outcomes to fine-tune product features and marketing tactics, leading to a boost in conversion rates from free to paid users. Improved the user journey by integrating smoother transitions from marketing touchpoints to in-app purchases.- Tracked key performance metrics such as player lifetime value (LTV), churn rate, and campaign ROI, using data to continuously optimize both the product and event campaigns. These optimizations resulted in a reduction in user churn and enhanced campaign effectiveness.- Presented findings from data analysis and market research in 8+ business presentations, aligning product development with marketing strategies to drive sustained growth, improve brand visibility, and increase market competitiveness.

Ho Chi Minh City, Vietnam

- Collected and consolidated data for consumer promotions across 500+ convenience stores, driving an increase in sales volume during the Summer Holiday. Collaborated with Customers, Logistics, and Production teams to ensure timely execution, meeting monthly sales targets.- Developed and managed POS materials, including catalogues, TVC in cinemas, POS in CVS, contributing to an increase in sell-out volumes while maintaining ROI for each campaign.- Enhanced brand visibility by producing animated advertising videos for SJORA, Nestea, and Milo, showcased in CGV movie theaters, driving increased product awareness and improving sell-out performance.- Supported the planning and execution of sales volume, value, marketing plans, promotions, and trade activities for customers, contributing to Q4/23 and Q1/24 strategies.- Coordinated with cross-functional teams to ensure that all packaging, including Nestea Trà Sữa Trân Châu and Nestea Lemon, complied with legal regulations and maintained brand consistency.- Assisted the soft launch of new SKUs, working closely with Nestlé offices across multiple countries to ensure successful importation and product declaration in Vietnam, receiving positive feedback from internal teams and approval from senior managers.

Ho Chi Minh City, Vietnam

Brand: Tiger - Tiger Crystal- Achieved 100% table shares in outlets across the MeKong Delta during the Tet 2023 campaign by collaborating with agencies and outlet owners to execute 100+ promotional activations, engaging nearly 12,000 consumers.- Contributed to the development of 3 promotion projects, managing promotional flow, mechanics, key visuals (KV), and artwork for POSM. Oversaw the production, logistics, and inventory management of thousands of promotional materials, ensuring timely execution.- Improved table share from 80% to 100% by enhancing the quality of visibilities through POSM deployment and consumer engagement. Conducted market visits and bi-weekly reviews to gain insights into customer and consumer behavior, delivering actionable feedback to improve trade activities.- Successfully led 1 and assisted 2 re-opening activations for 3 flagship Tiger outlets in Ho Chi Minh City, Da Nang, and Can Tho, ensuring all POSM and activation materials were in place and compliant with brand standards and local regulations.- Coordinated with sales teams and agencies to ensure accurate and timely execution of trade promotions, improving store execution and ensuring that POSM data and other promotional materials were aligned with lead market requirements.

Ho Chi Minh City, Vietnam

- Taught chess for student from 12 years old to adult.

Ho Chi Minh City, Vietnam

-Made plans to create 4 - 5 pieces of content per week on Facebook, Instagram, and Zalo, and recruited nearly 100 students quarterly.-Planned and organized loyalty promotions and reward activities to successfully increase the rate of continued study at the center by 20%.-Set up and ran 1 ad campaign monthly on Facebook, Instagram, and Zalo OA, resulting in the recruitment of 500 new followers on Facebook.