As Marketing Lead for Biti's Hunter, I drive brand growth and market presence through strategic initiatives. I shape the brand's direction, from product innovation and go-to-market strategies to overall brand building and communication, with guidance from top-tier consulting experts.My key responsibilities include: - Leading the development and execution of comprehensive marketing strategies. - Spearheading the rebranding of Biti's Hunter to revitalize the brand & set a new path way for Biti’s Hunter to capture new source of growth & long-term business vision. - Overseeing all marketing activities, including digital marketing, social media, PR, events, and influencer collaborations. - Leading and mentoring a high-performing marketing team of 3 talented individuals. - Managing external partnerships with agencies and consulting firms. - Analyzing market trends and consumer insights to identify opportunities. - Monitoring and analyzing campaign performance to optimize results. - Championing a culture of growth and development within the team.

Responsible for driving successful client engagements and delivering exceptional consulting services. With a focus on strategic planning and implementation, I work closely with clients to understand their business objectives and provide tailored solutions that drive growth and maximize value.Key Responsibilities:- Act as the primary point of contact for clients, building strong relationships and serving as a trusted advisor throughout the engagement.- Lead end-to-end project delivery, ensuring that deliverables are completed on time, within budget, and to the highest quality standards.- Collaborate with cross-functional teams to gather and analyze data, conduct market research, and develop strategic insights.- Develop and present comprehensive recommendations to clients, incorporating industry best practices and tailored strategies.- Drive the implementation of strategic initiatives, working closely with internal teams and client stakeholders to achieve desired outcomes.- Monitor project progress, identify risks and issues, and develop proactive mitigation plans.- Communicate project updates, milestones, and outcomes to senior management and stakeholders.- Foster a culture of continuous improvement, sharing knowledge and best practices to enhance the consulting capabilities of the team.- Stay up-to-date with industry trends, emerging technologies, and market dynamics to provide relevant insights and thought leadership.

At DR, Account team is named Impact team to deliver more than what an Account person should do for Impact on clients' business. Leading 3 sub teams, total 12 account people, with 3 Account Managers to deliver business impact for our company and our Clients.- Report to & support Managing Director to deliver innovative and creative solutions to client briefs- Works collaboratively across dentsu and across network as needed -uses good knowledge of products and services to drive business value for clients and dentsu.- Planning to execution and evaluation these solutions through the communications planning process.- Project manages clients' communications plans including timelines and budget;- Reviews plans to drive greater margin and value through innovation and better and different ways of working;- Manages team and client business to deliver KPIs e.g. service PRF and accurately tracks costs;- Allocates team resources to ensure delivery of data and info required for pitches;- Builds strong client relationship as a trusted advisor to client;- Leverages internal relationships;- Acts as 'gatekeeper' for quality control;- Coordinates invoicing and payments process in line with contractual terms agreed; Oversees processes to ensure smooth financial operations- Provides accurate plan details and updates to clients;- Sets example to team to keep abreast of current and future industry thinking and trends;- Manage Associate Manager and/or Grads: reviews, feedback, development plans- Presents regularly both internally and to clients.

Critical projects:- Address critical business cases with key findings to improve business operations & internal process barriers of growth before driving big brand agendas in 2019 to bring Biti’s Hunter brand to the next level.- Bring to market 3 big foundational platforms for Biti's Hunter:+ Proudly Made in Vietnam+ Biti's Hunter Nameless x Artist Product Line+ Biti's Hunter Midnight Black Attitude - Strategic Products Platform- Refresh Biti’s Hunter Tet platform #DiDeTroVe (“go far to be truly back”) & drive the relaunch of Tet campaign back for its fourth successive year & open a new phase for #DiDeTroVe for upcoming years.https://brandinginasia.com/bitis-touching-tet-campaign-2020

Critical projects:. Product Innovation agenda: drive competitive growth for Kids business with Disney-branded lines & drive innovation for the brand with international look & feel, which drive strong impacts on business.. Brand Building agenda: inspire company support to bring back brand heritage to Vietnamese people with the launch of Vietnamese Folklore Product line, which starts by Buoc Chan Co Tich campaign then succesful Con Rong Chau Tien campaign to build brand love for Biti’s Kids which drives talk among Vietnam & builds appreciation & brand love for Biti’s. This, besides, is a strategic brand iconic-driving campaign which lays Biti’s first steps on the journey to be an Iconic Brand of Vietnam.. Biti's Smart project: Successfully deliver Biti's Smart 1st phase agenda with strong focus on product development & brand building for Biti's. Recognized by top industry awards in Vietnam & Regions (PR Asia Awards, Tangrams & MMA Smarties)

Critical projects: . Continue to develop strategic agenda & communication campaign to build strong awareness for Biti's Hunter & gain strong business growth with brand new brand.. Deliver 1st launch campaign of Biti's Hunter strategic summer platform - The Best Internship In The World & becoming top buzz brand in the launching month.. Lead Biti's x Disney agenda: Bring Biti's to be the 1st Disney licensee in Vietnam, drive competitive growth for Kids category in the next 3 years.

. Drive the launch of Biti’s Hunter innovation & inspire BODs & other functions to support Biti’s Hunter agenda, which drives Biti’s brand back to the market.. Successfully deliver Biti's Hunter Launching Campaign - Nhẹ Như Bay #LightAsFlying, inspire BODs to work with Redder Advertising agency & keep strong relationship til now.