Steering the fastest growing online brand for the TFG group.+103% Revenue Growth YoY+107% Net Profit Growth YoY+70% in New User Acquisition+100% in User Lifetime Value#1 Trading Store within the brandLaunched multiple engaging campaigns that alter brand perceptions, improved emotional branding, and increased social media presence and community engagement.

 Launched Fragrances, 25% than market RSP, widest assortment to direct competition Launched the 1st formal retail online ethnic haircare store  Grew sku assortment by over 400 Largest cosmetics assortment compared to my competitors, i.e. Take-A-Lot, Kalahari, Zando Grew category sales by 30% month on month, highest growth percentage in the business.

 Launched hair care strategy into Edgars, designed the natural skincare & hair care roll-out program.

 Managed own portfolio under specialist buyer supervision 1 of only 2 assistant buyers enrolled for career fast track program, achieved 85%  Hair care department was the only FMCG department to exceed sales and GP budget in 2010-2011 Fiscal Year.