During my career break to participate in the Interactive Design and Technology Diploma Program, I embraced a unique opportunity to work as a banquet server. This experience not only provided me with financial stability but also enriched my knowledge of the dynamic hospitality industry. It allowed me to explore a different facet of the workforce, honing my interpersonal and customer service skills while gaining a profound appreciation for the intricacies of hospitality.My time as a banquet server has been invaluable in expanding my horizons beyond the realms of design and technology. It's given me a holistic perspective, highlighting the importance of seamless experiences, attention to detail, and the significance of customer satisfaction—essential qualities that complement my background in interactive design and technology.I'm excited to carry these newfound insights back to my career, where I aim to fuse my passion for technology and design with the valuable lessons I've learned in hospitality. This enriching journey has not only empowered me with diverse skills but also instilled a deeper sense of empathy and understanding that will undoubtedly benefit my future endeavors

- Based on the brand's vision, determine brand positioning and characteristics (positioning + proposition)- Develop strategies and plans for marketing and communication to realize brand positioning and characteristics on a yearly, quarterly, or monthly basis.- Analyze the habits and behavior of potential customers and their needs and tastes to create marketing strategies and products suitable for the Vietnamese market.- Manage the marketing budget and purchase budget for new launches and campaign goods, set budget based on business targets, monitor and analyze fluctuations, and promptly implement activities to effectively use the budget.- Coordinate with the finance department to update costs and budget estimates and control the use of the approved budget.-Focus on building the BBX brand's image and identity on social media channels such as Tiktok, Facebook, Instagram, Youtube, and social groups.- Develop and maintain relationships with KOLs to support the image of BBX.- Stay current on social media trends and apply them to BBX's activities.- Monitor activities and prepare reports according to the plan.- Manage the department, assign work to employees, develop procedures, evaluate performance, and train employees.- Maintain close relationships with potential brands and negotiate preferential media benefits for BBX on their available channels.

- Execute store formatting and design to creatively promote Circle K brand to be more in tune with the time and project the look and feel at store level through standardized POSM (point of sales material) mechanism consistent with Circle K branding strategy - Manage Advertising, Public Relations, Media and all special events to support sales.- Organize relevant resources for executing promotional concepts and programs as required by and in coordination with the Merchandising team for the periodic promotion plan (inclusive of design, sourcing and production of promotional premiums) and review the effectiveness of such promotions.- Launch periodically revamped New Store Opening promotion campaigns to maximize reach of potential customers in respective neighborhoods.- Conduct market intelligence in terms of marketing initiatives/trends in the market as well as competitors’ marketing activities/initiatives and strateg- Cooperate and Brief design/creative team for the POSM of new products, new store opening, brand campaigns, offline activities with Circle K Brand Guidelines.- Support and work closely with Digital team to launch online activities and come up ideas to support for offline activities and brand campaigns.- Work closely with category teams and other departments to successfully roll out promotion programs, new products campaigns, special projects and events to jointly achieve company’s - Support and follow Marketing team Ha Noi to launch new store opening and other promotions, activities, campaigns and events in Ha Noi with Circle K branding strategy and guidel- Explore other business opportunities which may eventually improve the income, exposure, reputation and profile of the Company.- Prepare POSM and Decoration for the New Store Opening with all POSM in place with the best condition follow the Circle K Brand Guidelines.- Plan for promotion & activities at each store;- Responsible for developing and managing partnership marketing strategy

Marketing Management (CRM)- Update the promotion information from the main office marketing department and implement it for the trade center in a timely and accurate manner.- Ensure posters and leaflets under the POST promotion are completed before the date of application.- Organizing the implementation of promotions in shopping centers and monitor and inspect the implementation.- Arranging and checking the POST display is done in the right place and beautifully.- Daily, go to the Store Tour to check the status of the display, the display of the goods under the promotion is ongoing, monitoring the implementation of the program of marketing staff under and the partner. for timely processing.Design- Banner design, backdrop; Coordinate with related departments to decorate the supermarket according to the theme of the year.- Design weekend shock price shock to fight with the opponentLeasing- Updating information related to customers and units at the trade center is fully informed, accurate and timely to the relevant departments such as security, technical, direct management.Pr & Events- Perform animation programs, or collaborate with partners who want to do it- Collaborate with local authorities for charitable activities, for community (CSR)- Managing staff in the departmentReport- Performs reports on weekly sales events, competitor sales prices, KVI, as well as other reports as required by the sales director.- Perform periodic promotions on POSTs such as visual reporting of POST inspections, reporting of performance in the shopping center, reporting of vendor POST submissions Check the competitor's price on the POST against the price on the Lotte POST ....- Report on all promotions, or marketing programs that the warehouse is doing.- Regularly update market information, competitors, product prices and customer demand to report directly to Managers as well as relevant Managers.

- Responsible for ensuring store sales- Organizing the operation of the store, ensuring the operation of the store to comply with the process and regulations- Recruitment, training, development & management staff. Ensure staffs always meet the requirements of quantity & quality to serve the business development, customer care of the store and develop the brand VinMart +- Effective management of external relations with customers, agencies and communities concerned to enhance the brand and reputation of the company- Proposed improvement of processes and solutions to increase efficiency in terms of time, cost and quality of service of the store

- Solving problems related to the industry in charge of them;- Responsible for supervising, guiding and working with sales staff: product display, product quality inspection, fresh food, ...- Guide, answer and help customers shop at the supermarket / store;- Know the tastes and needs of customers;- Checking the quality of goods before importing or exporting;- Stay at the counter, supervise and support staff work;- Regularly report to the superiors on matters of goods, personnel ...