Lead and manage the marketing team, including performance, digital, content and offline marketing roles. Provide mentorship, monitoring and support to ensure the team's success and professional growthDevelop and implement a comprehensive brand strategy that reflects HERAMO's UVP and resonates with the target audienceDevelop and maintain brand consistency across all channels (mobile app, social media, offline chain stores etc.): tone of voice, key message, brand identity, POSMDrive online awareness and & offline franchise store visibility through marketing campaigns ensuring achievement of target orders & revenueExplore new growth channels for marketing such as affiliate marketing and partner with the business development team to identify new opportunities for growthCollaborate with cross-functional teams to drive marketing leads & boost ordersReports directly to CEO & Co-foundersDevelop and manage the marketing budget

Managing and leading the marketing team:Successfully managing a team of approximately 5 staff members over the course of 1 year by providing guidance and constructive feedback to achieve job effectiveness.Achieving a stable employee retention rate and ensuring career progression within the team.Market analysis and competitor research:Conducting market research and competitor analysis on a quarterly basis, providing reports and strategic recommendations based on gathered information.Proposing at least 3 new opportunities and market trends in the past year to develop business operations.Building and implementing marketing campaigns:Designing and executing 3 advertising, communication, and marketing campaigns within the year, achieving a minimum 20% customer conversion rate growth.Ensuring consistency in using digital media channels, including websites, social media, and email marketing.Customer relationship management:Building and maintaining relationships with at least 20 potential customers and successfully investing in increasing sales and real estate rentals.Creating an effective Customer Relationship Management (CRM) system to track and interact with customers.Digital-related and research skills:Proficiently using market research tools and data analysis such as Google Analytics, SEMrush, and Ahrefs to provide detailed information and accurate assessments of the market and competitors.In-depth understanding of Search Engine Optimization (SEO) and Pay-Per-Click (PPC) techniques to enhance the performance of online campaigns.Familiarity with digital trends and utilization of emerging technologies such as artificial intelligence, chatbots, or marketing automation to optimize marketing processes.

People ManagementManagers deliver success through empowerment and accountability by modeling, coaching, and caring.Model - Live our culture; Embody our values; Practice our leadership principles.Coach - Define team objectives and outcomes; Enable success across boundaries; Help the team adapt and learn.Care - Attract and retain great people; Know each individual’s capabilities and aspirations; Invest in the growth of others.Partner and Industry InsightsSynthesizes and combines various business insights from their team, global best practices, proof points from experience with several countries and regions, and deep industry expertise (e.g., level 200) related to customers/partners and their competitors to conduct forecasting and develop recommendations for managing accounts and subsidiary planning. Ensures that all levels of the organization challenge partners to consider alternatives and adapt strategies, plans, business models, and solutions to insights.Orchestrates global teams across the organization to gather information, collaborate on performance markers, and identify potential risks in partner accounts. Brings in business and industry insights to address the broader business challenges for the partner. Executes work against the overall business and technical strategy.Trusted AdvisorActs as the voice of the partner and internal advocate by providing insights, feedback, and challenges from the partner to internal teams (e.g., product groups, engineers) across all levels of the organization. Drives action to ensure that internal teams understand and respond to insights.Acts as the "virtual Chief Technology Officer (CTO)/Chief Digital Officer (CDO)" or "go-to" person in established, long-term relationships with technical decision makers (TDMs) and/or business decision makers (BDM) at the C-level (to the extent that the partner will call for consultation without being prompted) and advises on solutions and positions Microsoft offerings.

Drive Company's vision “Best in Class” at the Point of Sale (POS)- Maximize off take on company brands through developing best in class Point of Sale Material (POSM) with Trade Marketing team, Brand Managers & Sales Team.- Accurately forecast banded gifts and any other special packs for all areas of the sector.- Develop & deliver necessary trainings for beauty advisors on product knowledge & shoppers' profile.- Plan in conjunction with Head of Trade Marketing, Brand Managers & Sales Team the salesman merchandizing toolsLaunch Support- Plan in coordination with Marketing and Sales the support for all new launches.- Develop sales presenters & road shows for partners' sales teams whenever needed .- Conduct periodically trade visit to assess new launches implantation in key markets.- Assess launch success & prepare closing report for major launches.Yearly Promotions Planning / Management- Develop yearly promotional plan on brand level & country level in line with brand guidelines, Sales feedback as well as shoppers' insights.- Align Trade Marketing and Brand Managers & take into account respective feedback & suggestions.- Present to Sales Director & Marketing Director proposed yearly promotional plan for approval.- Align finance on promotional cost by promotion & all related charges.- Develop with Brand Managers, Trade Marketing packaging artwork once plan is approved.- Produce & ship promotional packaging to all markets within agreed timelines.- Ensure packaging quality is always best in class.- Manage Trade Marketing budget efficiently & ensure cost policies are applied having in mind optimization between quality & price.Promotions Evaluation- Pre & post promotions evaluation through: estimated ROI, IMS figures, Country Development Managers & market feedback as well as market data readings when applicable.- Work closely with Finance to validate all promotions for future planning and efficient achievements.Functional Coordination