Talent Manager:- Actor - Singer: Samuel An - TikToker: Duc Anh Pham ( more than 5 mil followers)- Food Blogger: Chen Ru Lu

- Master Marketing Plan and P&L: Develop and manage comprehensive marketing plans and Profit & Loss- Market and Competitor Analysis: Conduct thorough market and competitor surveys to establish effective pricing, distribution, and promotional strategies.- Brand Positioning and Guidelines: Define and maintain brand positioning, create brand guidelines, and oversee product imaging.- Product Development Collaboration: Collaborate with partners, factories, and the R&D department to develop and produce market-ready products.- Multi-channel Sales System Development: Establish and manage a multi-channel sales system including Ecommerce, General Trade (GT), Modern Trade (MT), Over-the-Counter (OTC), and others to expand market reach and maximize revenue.- E-commerce Strategy: Create and implement e-commerce strategies and plans on various social media platforms to enhance online presence and engagement.

- Spearheaded overall responsibility for Sales, Marketing, and Operations activities.- Formulated and forecasted A&P budgets, import, sale-in, and sale-out strategies.- Collaborated with the accounting team to manage P&L, optimized budgets for departments.- Successfully established distribution channels on major ecommerce platforms, such as Shopee, Lazada, and TikTokShop.- Led a creative team in devising compelling content strategies for social media channels. - Nurtured valuable relationships with B2B customers, optimizing distribution, and driving sales.- Analyzed market and consumer data to enhance efficiency and manage expenses effectively.

- Developed staff and KPIs for Sales & Marketing Departments.- Collaborated with clients to execute campaigns, partnerships, and branding initiatives.- Operated and developed application, increase of MAU and enhance user experience.- Designed policies and company structure, providing support to the Board of Directors for effective management. - Created strategic plans for media, budget, human resources, and partnerships for monthly campaigns.- Coordinated with internal teams to ensure the achievement of monthly KPIs.- Launched Cooky Market - an online supermarket platform, collaborating closely with the Ops team to introduce Ready-to-Cook packages, optimizing costs, and increasing brand visibility.

- Streamlined operational procedures, focusing on two key areas: Sales and Marketing Departments.- Budget planning, resource allocation and cost optimization across marketing channels, balancing the P&L. - Optimized Call Center and Shipper features, resulting in reduced delivery time and costs.- Achieved significant growth in the number of merchants on the Shopee Food platform, aligning with marketing strategies and encouraging online payments.- Implemented marketing initiatives to boost traffic, user base, and order volume, expanding the market and facilitating the shift from COD to online e-wallet payments.- Achievement: In 2018, witnessed a 9-fold increase in total orders, top 1 in the market with over 20,000 merchants and more than 3,000 shippers. By the end of 2019, average daily orders surpassed 100,000.

- Successfully launched the ShopeeFood product, integrating Operations, Call Center, Shipper, Sales, and Marketing departments.- Developed policies and procedures for the Call Center and Shipper teams.- Collaborated with developers to brainstorm user-centric features for the web, app, Call Center, and Shipper systems. - Established Sales KPIs and Marketing teams to drive order growth.- Market research and competitor analysis, creating distinctive market segments to get achievement.- Achievements: After 1 year of lauching, Foody overcomed Dia Diem An Uong & Lozi about branding become Top 1 in review and ads for restaurant