- Developed strategic business plans through thorough analysis of company status and financial forecasts.- Managed day-to-day administrative and operational functions of the business.- Initiated the launch of new product lines, overseeing product development and devising marketing strategies.- Devised a Community strategy and spearheaded a Community of Practice connecting young individuals facing mental health issues with peer support groups, impacting over 3500 people across Vietnam within 2 years.- Revamped organizational structure, improved teamwork and HR processes, fostering a more agile and collaborative culture.- Executed recruitment strategies and onboarding plans to seamlessly integrate new hires into the organizational culture.- Coordinated learning and development initiatives for team members to enhance their skills.- Orchestrated internal events aimed at boosting employee engagement.

- Researching, developing, implementing community-based mental health care services for youth and women with trauma, including 90-min healing circles, 2-hour creative workshops, series of mindfulness classes combining various modalities and art-based material such as music, poem, writings, drawings and movement; positively impacting 600 individuals dealing with mental health issues and childhood trauma within 2 years.- Co-architecting, shaping the dynamic team structure & healthy culture; setting up lean collaboration & communication workflows & tools to build up a decentralized social enterprise moving towards Teal organization.

- Researched & analyzed employee/company's needs & proposing solutions to develop various Digital Experiences for internal use purposes. - Set up talent acquisition campaigns for the culture-fit purpose; including planning & executing communication strategy on social media platforms & company websites as well as facilitating, & managing candidates' experience during the selection journey.- Orchestrated the onboarding journey to help integrate new hires into the company culture. - Researched and executed culture programs and events to integrate core values and company strategy into daily staff's life.- Researched and implemented a peer-to-peer recognition program to build a culture of appreciation & recognition across the organization

- Built & managed branding websites to illustrate the org. culture to the outsiders- Generated culture-related content towards the audience in the biz & tech community (refer to insights.magestore.com and career.magestore.com)- Created & managed branded programs/ series to leverage Magestore's knowledge & values to the community

- Researched, & composed different types of marketing collateral to help developers and B2B customers easily adopt e-commerce software and tech modules to their business.- Planned and managed monthly & bi-weekly newsletter campaigns to push traffic into website and blog & to increase customer loyalty for brand

- Implemented paid media campaigns on Facebook to acquire leads.- Interacted and communicated with customers via social media channels to get testimonials about the ed-tech product & service.- Researched SEO keywords and wrote blog posts on the company's website in order to educate potential customers about content related to learning and advancing career.