Phuong Ho Email & Phone Number

Vietnam

Ho Chi Minh City, Vietnam

Support MoMo's Growth teams by analyzing key areas to improve user acquisition, growth and retention:- Conducted deep-dive analyses of customer behavior to identify opportunities to enhance user engagement.- Defined dashboard requirements to track key performance metrics, ensuring actionable insights for business decisions.- Collaborated with cross-functional teams to execute A/B tests, analyze results, and implement initiatives based on insights.- Maintained operational efficiency by addressing various ad hoc requests from different teams, while promptly investigating fluctuations or declines in business metrics, enabling timely insights and actions for improvement.Involved in key projects that have provided actionable insights and deliver measurable business impact, from improving user acquisition (2x), driving retention (4% uplift) to optimizing costs (reduced by 60%).

Ho Chi Minh City, Vietnam

Vietnam

Worked in a 10-member Agile team for the Skywise project - an open data platform in the aviation industry.- Studied client's specifications and implemented data transformation using PySpark on large-scale datasets.- Monitored data pipelines daily to detect and troubleshoot issues proactively.

- Built a holistic dashboard of business performance on activation funnel and investment trends.- Analyzed data on user investment behavior to evaluate the effectiveness of ad campaigns.- Prepared monthly financial reports by retrieving data from the database using SQL queries.- Acted as the contact point to get data and answer data-related questions for the growth team.- Followed up user-related activities with a third party to ensure the service-level agreement.

- Handled shipments via emails (up to 100 emails per day).- Input data into Report to keep track of import shipments.- Checked the accuracy and unification of documents received from Forwarder.- Increased multitasking & detail-oriented skills under time pressure & Excel skills.

Bachelor'S Degree, International Business Economics

Machine Learning

- Data Analysis - Python, SQL and Machine Learning - Deep Learning - Building end-to-end machine learning application Completed the course.