⦁ Lead a design team of 20 designers and assistants to plan and develop annual fashion collections covering high-end women's fashion and accessories.⦁ Responsible for market research, analyzing current fashion trends, promoting brand image with innovative design concepts, and enhancing market competitiveness.⦁ Lead the brand's fashion shows and launch events, successfully attract media and industry attention, and increase brand exposure by 30%.⦁ Work closely with product development and marketing teams to ensure consistency between design intent and commercialization goals, and participate in product pricing strategies and sales plans

⦁ Designed and developed a multi-season popular casual and professional women's clothing series, which was well received by the market and sales increased by 20%.⦁ Responsible for mentoring and training junior designers, promoting creative sharing and professional growth within the team.⦁ Communicate with suppliers and production teams, manage material selection and production processes, and ensure that designs meet quality standards and budget requirements

⦁ Assist designers with market research and trend analysis, and participate in sample production and modification processes.⦁ Responsible for maintaining design files and technical specifications, ensuring the accuracy and consistency of all samples.⦁ Participate in fashion show preparations, including outfit matching, contestant coordination, and event planning