Phuong Kessler Email & Phone Number

Burlington, Ma, Us

Waltham, Massachusetts, United States

› Designed and oversaw the website’s use of the brand creative expression, including site design, user experience, email, digital ads, direct mail and all emerging channels that support eCommerce.› Helped define design systems and templates that contribute to the evolution of brand standards, such as assessed brand style guide and provided feedback to brand leadership on best practices in eCommerce.› Presented and collaborated on concepts, wireframes and storyboards for necessary campaign execution across multiple teams. Along with Determined required deadlines to ensure project deliverables are met.› Created digital content consisting of web graphics, infographics, social media advertising, video, and animated GIFs.› Assisted with product/lifestyle photoshoots to ensure assets meet eCommerce needs and standards.› Worked with performance marketing team to create compelling digital content that will help increase ROAS and optimize campaigns.› Partnered with internal teams to ideate and execute test scenarios to elevate the user experience and engagement across all digital channels.› Collaborated with brand and eCommerce leaders on executing key stories, and product launches.› Managed and mentored junior designer direct report and freelancers by providing creative direction and oversight while coordinating priorities.

Waltham, Ma

› Designed ongoing consumer facing web content that meets brand goals and objectives as outlined in briefs.› Followed brand standards and web style guides to ensure Saucony maintains its unique visual identity.› Optimized web graphics to ensure maximum download speed while maintaining high visual quality.› Maintained organized archive of ongoing design projects for later reference.› Created variations of content for segmentation, A/B testing and global use.› Coordinated design direction with team; including content, merchandising and e-commerce marketing.› Collaborated and built relationships across the business to drive projects forward.

Lexington, Ma

› Partnered with key stakeholders within Marketing and Ecommerce to design original creative.› Conceptualized and design original ideas in alignment with brand strategy and standards for digital media, such as website/mobile marketing content, emails, landing pages, social and banner advertising.› Managed timelines and communicated to stakeholders clearly and frequently throughout the process.› Responded quickly to business needs, shifting priorities and altering creative direction as needed to achieve optimal results.› Stayed up to date with latest trends, tools, and processes to keep brand in the forefront of design.› Partnered with UX/UI and Front-End Development teams on site branding and creative optimization.› Worked with performance marketing team to create compelling digital content that will help increase ROAS and optimize campaigns.› Worked within Content Management System and design templates to make creative updates.› Collaborated with internal and external partners to manage design projects from conception to execution, coordinating design direction with the email steering team, including content, merchandising, and e-commerce marketing.

Lexington, Ma

› Conceptually developed and collaborated on design solutions for interactive channels including: emails, landing pages, banner ads, and website, social, and mobile creative› Supported brands included: Keds, Grasshoppers and PRO-Keds› Partnered with brand web designers on site branding and creative optimization› Designed, setting up, and deployed content via content management systems (CMS)› Maintained organized archive of ongoing design projects for later reference› Provided source files for localization for the international web team› Supported multiple platform updates/migrations after company acquisition› Retouched product and lifestyle photography› Resized images and banners› Set up, tested and deployed emails for Keds, Grasshoppers and PRO-Keds› Transferred lists from database to email service provider

Greater Boston Area

› Designed website and mobile banner ads in various sizes.› Designed website graphics in coordination with web developers.› Designed a still image for a television ad spot.› Created pdf presentations for client approval.

Greater Boston Area

› Conceptually developed and collaborated on design solutions for annual reports, brochures, invitations, newsletters, folders, corporate identity projects and various digital projects.› Designed websites and graphics in coordination with web developers and independently.› Participated in kick-off and presentation meetings with clients.› Coordinated comparative bids and project deadlines with vendors.› Designed, set up, and deployed company website content via content management systems (CMS).› Maintained organized archive of ongoing design projects for later reference.› Developed and managed company social media pages.

Greater Boston Area

› Participated in print and digital projects from start to finish.› Provided general administrative and production support.

North Dartmouth, Ma

› Student operated newspaper for the University of Massachusetts Dartmouth.› Coordinated a design scheme for the newspaper.› Supervised and trained design staff.› Worked closely with editorial and advertising staff.

North Dartmouth, Ma

› Student operated newspaper for the University of Massachusetts Dartmouth.› Assisted in designing layout spreads and advertisements.