Brand Executive
Current- Assisted the Brand Manager in planning, managing and analyzing the success of marketing campaigns such as: Bulympic 2022 - 2024; BU Concert 2023...- Carried out market research to analyze customer behavior, competitor campaigns in order to keep up to date with customer trends.- Collaborated closely with trade marketer, designer and supplier to supervise advertising, product design and other forms of marketing to maintain consistency in branding.- Responsible for the on-line brand image by developing a content strategy and through day-to-day management of the brand social media touchpoints (Facebook, Instagram & Tik Tok).- Wrote video script for the BU Baby Vietnam Tik Tok channel (14K followers).- Worked with advertising agencies, influencers and KOL to manage the brand’s marketing campaigns- Created visual concept and promotion plan for latest collections.
