Integrated Media Planner
CurrentKey Accounts: FCV (RTDM - Ready-to-drink Milk Category), Masterise, UOB, Unilever (Skincare Category)Involved channels : TV | OOH | Social | Programmatic | Direct Buying | SEM | E-commerce- Propose monthly & quarterly media plans from brief and work with client/partners to bring campaign to life- Take learnings and give recommendations to brand team to result in strategic and effective media plans- Work closely with internal and external teams (creative agency and vendors) to deploy media plan- Monitor campaign and control media performance with team Digital Buying to meet KPIs- Deep-dive into digital metrics (cost and creative efficiency) to evaluate performance and make decisions in media planning- Provide best practices for creative side from data-related assessment to optimize performance in thefollowing campaigns- Research to provide greater insight into the industry/market, channel choice and audience behaviours