Phuong Tran Email & Phone Number

Helsinki, Fi

Account manager and hands-on EB consultant. I oversee client accounts to ensure their long-term growth. The implementation work revolves around employer branding strategies, EB digital marketing and comms, facilitating workshops, and employee experience. I also lead and implement our in-house marketing, develop our EB services and ways of working, and craft EB sales offer.⭐️ Manage, grow, and deliver on client accounts, ensuring quality and timeliness of deliverables achieving 4.8/5 in client happiness and annual account growth of €30,000-50,000⭐️ Lead global employer branding projects with cross-functional stakeholders on topics ranging from strategy and roadmap to data, EVP creation, career site, content, and campaigns. ⭐️ Grew client VTT’s YoY summer job applications by over 28%, reducing costs per application by 38%, decrease in ad spend by 18.5%, and improving campaign impressions by 55%.⭐️ Increased client Metso’s EB social media posts performance in 1 month from ranking in 50-70th place to being in the top 10 posts with >30K organic impressions.⭐️ Develop new service offerings and continually improve them e.g. employer branding maturity test, data framework, strategy, content workshops.⭐️ Introduced systematic A/B testing to campaigns and carried out data analysis in a way that goes beyond reporting numbers and conversion rates. I make it understandable, explain reasons behind the results, and give actionable takeaways.⭐️ Oversee and implement in-house marketing to raise brand awareness and drive sales through strategy development, budget management, creating marketing assets, events organisation, running social media campaigns, and data analysis.⭐️ Managed and worked on company website renewal and redefined value propositions to boost page views by 82% and website leads by 12%.Clients I've worked with:Miro, Nitrogames, VTT, Silicon Austria Labs, Metso, KONE, Loikka Solutions, Enfuce, Advania, Alphasense, Nordea, inDrive, Housemarque, Advania

Finders Seekers helps you build winning teams 💥We create magnetic employer brands, attract and recruit the right tech and digital talent, and help you build authentic employee experiences.✅ My role as an employer branding consultant is to help companies build their EB strategy and foundation while applying growth marketing tactics including content creation for blogs, social media, campaigns, career page, SEO, and events to increase employer brand awareness and reduce hiring costs.

Finland

💭 Feedback from key stakeholder: Christina Poulsen, Head of Employee Engagement at Metso“Phuong takes employer branding to the next level with her genuine and empathetic human-centered approach. She is able to capture unique opportunities to make a difference, when others may not even realize there is an opportunity. Her positive mindset and sophisticated way of communicating, brings out the best in people around her. Phuong is a true gem, bringing value to anything she is involved in.”

Finland

💭 Feedback from key stakeholder: Katariina Siponen, Senior Specialist, Talent Acquisition & Employer Branding at VTT ”Phuong is idea-rich and willing to try something new while listening to and respecting the customer and their wishes. She is not afraid to take on a more challenging project and is not afraid of tough targets. Instead, she achieves ambitious goals and even exceeds them. Phuong stands out as a professional because of her open-minded, positive and go-getter attitude.”

Finland

The Magnet Awards is the largest Employer Branding event in Finland launched in Autumn 2022. The event celebrates the best employer branding initiatives and professionals and builds a strong knowledge-sharing community.In 6 months, we organised the FIRST Magnet Awards Finland event and achieved 🧲 ⭐️ 140 event participants (110 tickets sold)⭐️ 60+ nominations to the awards⭐️ World class International and Finnish speakers (from Miro, Wärtsilä, Mehiläinen, Verohallinto)⭐️ Organic social media growth to 530 followers on LinkedIn and Instagram⭐️ Excellent organic social media engagement rates (7% on LinkedIn and 14% on Instagram)Feedback from participants 💭"Super warm vibe and positive feeling. Not just another gala but an event where we could learn and network with other professionals in the field.""The event was amazing and I had a great time, on top of what I learned along. Especially Miro’s employer branding journey was really impactful."

Espoo, Southern Finland, Finland

Funzi is the world's most accessible learning ecosystem. Our short self-study courses make learning 21st century skills available for anyone with a mobile device 📱⭐️ Strategise and implement marketing activities to enter and activate new markets spanning from customer research to advertising, A/B testing, PR, SEO, social media, and data analysis.⭐️ Acquire >200k users annually through social advertising and brand partnerships and continually optimising campaigns decreasing user acquisition costs by 90%.⭐️ Co-authored the brand book to clearly define our purpose, positioning, and value proposition.⭐️ Collaborate with product, data, content, and sales teams to plan and run 20+ experiments yearly to optimise internal processes and customer journey.⭐️ Create multichannel campaigns, social media content, and host events resulting in 35-70% annual growth in all social media (Facebook, Instagram, LinkedIn, Twitter).⭐️ 270% growth in inbound leads in one year after website renewal wherein I managed the project and handled the copywriting and design of the website.⭐️ Lead the growth team of 6 working remotely and initiated development activities including marketing workshops to sharpen industry knowledge.

- Spearheaded B2B expansion to Vietnam and generated 50+ leads, cold-contacted, met with companies, managed client relations, and had the fastest deal closing in company history.- Collaborated with senior management and sales on project proposals, leading to a €2M deal.- Managed projects by coordinating with different departments to deliver on KPIs and build case studies.

As content specialist I worked closely with our content partners to develop the learning content for our end-users. My tasks mainly consist of holding content workshops for our partners, research, writing and editing to optimise the learning experience for Funzi users.

Hanoi, Vietnam

My primary focus is on planning and updating Om's brand strategy, produce content for Instagram, and plan marketing campaigns with the goal of increasing brand awareness and gaining loyal customers.- Reviewed and finalised the brand strategy with Om’s Founder to create a more unique, cohesive brand identity.- Ideated campaigns and produced content for Facebook and Instagram which increased brand awareness and offline traffic and sales by 15% in 1 month.Social Media Marketing Intern: May 2014 - August 2014My main responsibilities were to create and monitor the company’s presence on social media websites including Facebook and Instagram. I helped develop promotional marketing strategies as well as customer satisfaction survey for the company.

Aalto, Helsinki, Finland

As project director I oversee project teams and participate in the planning, procurement and execution of professional and cultural exchange projects. My responsibilities in sales include lead generation, establishing partnerships with organisations, and building corporate relations. Furthermore, as a member of AIESEC Aalto’s Executive Board, we are responsible for the formulation and implementation of the organisation's annual strategy.- Developed and executed marketing initiatives which more than doubled the number of exchange participants recruited yearly- Prospected, contacted, and met with potential partners, leading to a 200% growth in partnerships- Taught global education to high school students to enhance their intercultural understanding

My main responsibility as the Editor-in-Chief is to make the student organisation magazine. This job consisted of publishing 5 issues, leading the editorial team, writing articles, editing, and designing the magazine.

Hanoi

I provided teaching assistance, designed report cards, helped organise Hanoi Academy Summer Olympics event, carried out administrative work, and translated documents from English to Vietnamese and vice versa.

Master’S Degree, Management And International Business

Activities and Societies: AIESEC - Project Director and Sale ManagerThe Management and International Business Program seeks to educate.

Mini Mba In Marketing, Marketing

Master Of Business Administration - Mba, Gpa Is A

Study abroad semester (Winter, 2017) in the MBA program in Calgary, Canada relating to my M.Sc. studies. Courses: Fundamentals Project.

Bachelor'S Degree, International Business, Gpa 4.2 (Based On A 5-Point Scale)

Activities and Societies: Editor-in-Chief of Student Union Magazine, Board Member of Student Union Probba, Singing, University Marketing.

Bachelor'S Degree, Hospitality Administration/Management, Gpa 3.75 (Based On A 4-Point Scale)

As a part of my studies at Aalto University, I completed my exchange semester at the University of Macau in the fall of 2014. I was given.

High School, International Baccalaureate, Ib Grade 39

Activities and Societies: President and Treasurer of Student Senate (2009-2012), Model United Nation, Master of Ceremonies, Singing.