Phu Tran Email & Phone Number

Munich, Bavaria, Germany

• Joined in Product Innovation Team, in which:- Defined core products and shaping use cases: In-depth discussion with automotive partner to explorenew use cases and integration opportunities for 3+ core marketing products.- Conducted thorough 3+ market research to assist the Team Leader with data-driven insights fordecision-making, closely collaborating with the automotive partner. Focused on “Android AutomotiveOS” and “Value-added Offer” topic- Prepared and contributed… Show more • Joined in Product Innovation Team, in which:- Defined core products and shaping use cases: In-depth discussion with automotive partner to explorenew use cases and integration opportunities for 3+ core marketing products.- Conducted thorough 3+ market research to assist the Team Leader with data-driven insights fordecision-making, closely collaborating with the automotive partner. Focused on “Android AutomotiveOS” and “Value-added Offer” topic- Prepared and contributed 5+ internal customer-oriented presentations and pitches that explainproducts or services to existing and prospective customers.- Improved internal processes and tools for 4screen and the Mobility & Automotive Integration Team byautomating processes using templates & API. This reduced time spent on collecting POIs by 42%,enhancing the campaign creation process.Note: The internship is not mandatory for university; however, I decided to take the internship to gain more practices and insights into work culture in Europe. Show less

Developed and executed product strategies for Social Feed and Cinema platforms, managing complexity across multiple stakeholders and integrating with 90% of movie theaters in Vietnamo Led cross-functional teams of engineers, designers, and stakeholders to deliver core features across multiple products, consistently achieving OKRs.o Awarded "Employee of the Year" in 2021 for driving continuous improvements in MoMo.o Social Platform: A unified channel for MoMo users, merchants, and… Show more Developed and executed product strategies for Social Feed and Cinema platforms, managing complexity across multiple stakeholders and integrating with 90% of movie theaters in Vietnamo Led cross-functional teams of engineers, designers, and stakeholders to deliver core features across multiple products, consistently achieving OKRs.o Awarded "Employee of the Year" in 2021 for driving continuous improvements in MoMo.o Social Platform: A unified channel for MoMo users, merchants, and internal services to post and receive news and promotions and tailor customer support, using both qualitative and quantitative methodologies to make decisions.- Bootstrapped Social Platform from inception, building content management & delivery systems and cross-service integration mechanism.- Spearheaded the development of a semi-automated content moderation system, collaborating with machine learning (ML) experts and human reviewers to create comprehensive, autonomous workflows. - Implemented data-driven decision-making processes.o Cinema Platform: An end-user application allowing seamless movie ticket booking and reviewing- Partnered and integrated movie theater APIs to enable expansive cinema coverage in MoMo.- Automated and streamlined partner collaboration and internal customer support processes to assist users before, during, and after-sale services.- Led UX research and UI/UX overhaul of the Cinema Platform using user behavior data, A/B testing, and customer interviews.- Conceptualized and implemented a movie rating and review core feature via reward/penalty system. Show less

Ho Chi Minh City, Vietnam

Specialized in Social & Cinema Booking domain

Petroland

Specialized in Cinema Booking FeatureWhat i have done:- Successfully integrated CGV, Lotte Cinemas, Dcine and lots to come.- Revamped UI/UX for Cinema Feature in MoMo: Homescreen, Schedule Selection, Seat Selection and more.- Integrated Ticket-Saving feature for Cinema, Flights, Train and Bus- Introduced Monetized Platform for Cinema Ecosystem for MoMo.

District 7

Vietnam

I participated in Buzzmetrics talent program called "Buzzmetrics Trainee Marathon 2019" which allowed me to rotate its four core departments of the company, including Content Analyst, Research, Crisis, and Marketing & Sales.Key Responsibilities of being in Content Analyst team: - Collecting and processing clients' social data based on proposed guidelines through SocialHeats tool. - Recognizing and predict movements of social data and reporting to the research team.Key… Show more I participated in Buzzmetrics talent program called "Buzzmetrics Trainee Marathon 2019" which allowed me to rotate its four core departments of the company, including Content Analyst, Research, Crisis, and Marketing & Sales.Key Responsibilities of being in Content Analyst team: - Collecting and processing clients' social data based on proposed guidelines through SocialHeats tool. - Recognizing and predict movements of social data and reporting to the research team.Key responsibilities of being in Research team: - Coordinating with the sales team in delivering social research solutions for new clients - Mining with processed data for valuable & actionable insights on-demand. - Conducting Clients' Social Report for Brand & Campaign Tracking weekly, monthly and quarterly.Key responsibilities of being in the Crisis team: - Crisis tracking and delivering on-time notifications for Clients' Brand teams. - Coordinating with Clients' Brand teams to come up with solutions during a social crisis. - Delivering post-crisis reports for Clients' Brand teams.Key responsibilities of being in Marketing & Sales team: - Improving Buzzmetrics's Brand Images through building original contents (Occasion-based Marketing Report & Buzzmetrics Social Index) - Meeting & proposing Buzzmetrics social solutions for acquiring new clients. Show less

Ho Chi Minh, Vietnam

Analysed the problems of clients websites and developed solutions.Constructed the front-end websites via variety of Page Builder with Wordpress CMS for SEO-friendly.

Ho Chi Minh, Vietnam

Analysed website & facebook data for upcoming strategies.Optimized the User Experience of the website for SEO-friendly, using the Wordpress CMS. Optimized the Facebook AdvertisingDeveloped the Marketing Automation workflow

Ho Chi Minh City, Vietnam

Designed Brand Identity.Designed Facebook Campaign Contents.Implemented the Brand Identity to the website in User Interface aspect.Coordinated with an agency for App developing.

Master Of Science - Ms, Business Administration

Digital Technology Management Programme https://www.bwl.hm.edu/s/m/msc_bwl/DTM.de.html

Bachelor'S Degree, International Business, Distinction With Gpa 8.23/10