PUBG Mobile - Game Studio 3• Supported the Marketing Lead in the successful delivery of the monthly marketing plan & campaigns and facilitated daily collaboration within cross-functional teams of the product PUBG Mobile (mobile gaming app)• Led a two-week campaign resulting in over 9M impressions on social media and +9% new registered users for the product including plan development, project management, execution, and report analytics• Provided creative briefs to execution stakeholders and monitored & optimized product contents to ensure the top return on investment, conversion rates, and social engagement• Worked with third-party media agencies to build and deliver best-in-class plans and brand production materials such as music videos, TVCs, OOH ads, offline activities

• Designed artworks (graphic, motion graphic, social posts, short videos, and music video teasers) and developed creative visual concepts for the company's exclusive artists in the entertainment industry• Managed artist's Facebook fan page and produced its social strategies & content calendar alongside copy-content and paid media team when amplified social campaigns to maintain followers retention and online reputation• Created artist portfolios and proposals using channels data keeping up with the latest community trends to successfully approach and liaise with relevant luxury brands

• Create digital and print promotional literature, marketing collateral, and other materials to support international student recruitment and retention• Capture studio-quality photographs and videos, take responsibility for editing promotional and testimonial videos• Provide marketing and social media campaigns and strategies, including branding, content ideation, publication, and implementation schedules to grow and expand presence on existing platforms Facebook, Instagram, LinkedIn• Generate engaging sharable written and graphic contents average three times a day consistently on social media to keep the followers updated and engaged• Report to department’s directors weekly and work closely with the marketing team• Response to inquiries to oversea partner agencies and potential international students

• Designed over 120 graphic arts including posters, logos, stickers, college gear, and apparel, and other publicity for Student Life and their events and activities• Created contents and compiled reports in the weekly e-newsletters that update news and events to over 5,000 on-campus and online students• Developed marketing & advertising materials on social media that interact over 600 online audiences• Created a series of videos interviewing on-campus students, staffs, and faculties to provide and convey viewers inspirational and engaged experiences

• Coordinated social, cultural and educational activities and events on campus monthly• Took the lead of New International Student Orientation welcoming 30-60 students each quarter to ensure they are prepared to start classes and make the transition to college life• Engaged outreach marketing duties, including public and external relations, update the bulletin board and assist marketing initiatives