Palm Norchoovech Email & Phone Number

An integrated platform that unifies localized data verification, fraud detection, credit scoring data for Southeast Asia Startups and helps them stay compliant, mitigate online frauds, and automate decision in a day. We help cut down the time to implement frauds detection, verification, alternative credit scoring services to a matter of days not months. We.

Chatuchak, Bangkok, TH

- Successfully raised fundings from various international VCs.- Communicate and lead the visions of web and mobile products and data modelling for Credit OK- Use alternative data to build risk and fraud detection models using advanced machine learning- Layout 2 years product roadmap to enable micro and small entrepreneurs to access to business insurance.

Singapore, Singapore, SG

Lead analytics team to support product, UX research, segments and non hotel accommodations businesses. Managed the team to drive actions through insights to generate experiments and incremental bookings.- Spearheaded the customer segmentation analysis for Agoda using Recency- Frequency-Monetary model. Created pipeline to generate data which is widely.

San Francisco, CA, US

Oversee business performance of the company. Work cross functionally to curate and analyze the impact of product experiments, paid/brand marketing, supply acquisition, and customer contacts on company KPIs. Identify issues based on metrics movement and explain the performance to executive team. Maximize booking through recommendations via user behavior.

San Jose, CA, US

San Jose, CA, US

San Jose, CA, US

- Consolidated and streamlined reporting for EU Retail promotions business. Brought insights and transparency to the whole deals and promotion programs for EU markets. - Automated EU Retail Promotions dashboard and reduced the time and resources required by analysts from 2 days to a few hours. - Measure and analyze incrementality of promotion programs of.

San Jose, CA, US

• Provided analytics support and recommendations for listing tools and bulk uploaders for B2C sellers to product managers. Created transparency and helped prioritize the list of enhancements to the products.
• Created standard measurement and goals for B2C product analytics. Experimented and measured the impact of new features through A/B testing and T - test analysis.

San Jose, CA, US

• Managed schedule and planned regional social analytics support across eBay (North America, Europe and Israel).
• Allocated team resources to build social business dashboard and support social intelligence projects for daily deals and vertical teams.
• Gathered data using SQL and performed analysis to solve business questions for social commerce team.
• Created transparency on all eBay social initiatives by sending out weekly report and conducting readout for business partners and product managers.
• Set an operational excellence for eBay analytics by collaborating with product managers on a regular basis and educated developers for the tracking best practice.
• Promoted problem statement approach and compiled lists of business questions in online repository across Analytics organization.

Walldorf, BW, DE

• Evangelized social media community and streamlined access of online community assets (Forums, Wikis, and Blogs) to ensure maximum exposure.
• Rebranded looks and feel of social media properties, and refined social media communication strategy.
• Developed Twitter best practices for community social media use cases through coordination with Laura Fitton (@Pistachio) and shared with other internal social media groups.
• Increased approximately 30,000 (200%) social users in Facebook, Twitter, Linkedin, and Youtube and sustained the monthly growth of 6% by leveraging social media monitoring tools and strategic content planning.
• Generated YTD social media report for all social media assets of SAP Community Network and executed listening exercise to develop conversation analysis related to the community.
• Set up tracking for Webcast demand generation campaign to measure the contribution of social media effort.

• Planned business strategy and marketing campaigns to acquire new users online via Paid Search, print ads, designed landing page to collect users' email address
• Uses social media to build creative community on Fan pages, blogs,and videos.

San Francisco, CA, US

• Social Media Marketing
• Initiated Facebook business fan pages/Twitter accounts/company Linkedin profile for clients
• Designed blogs that satisfied clients and planned annual contents for blog updates
• Successfully reduced cost per fan to under $2.00 on Facebook Advertising campaigns and generated measurable social media performance reports
• Acquired 100 fans in average per week on clients’ fan pages by partners building and creating engaging contents
• Increased brand awareness and doubled the sales of clients’ online stores through contest and promotions on social media

• Initiated and administered affiliate programs using Shareasale.com for www.manhattanportage.com and www.tokenbags.com and recruited more than 200 affiliates within 2 months.
• Increased conversion rate through Google Adwords by 2% over 6 months.
• Improved customer feedbacks using Getsatisfaction.com and brand awareness through promotion on social network sites such as Facebook, Myspace and Twitter.
• Created and monitored email marketing campaign using Campaignmonitor.com.
• Started up online stores for www.manhattanportage.com and www.tokenbags.com from scratch using OsCommerce as CMS, including payment gateway integration via Authorize.net.

Mba, Entrepreneurship And Marketing

Bachelor Of Science, Computer Science