Palm Norchoovech Email and Phone Number
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UpPassA no-code platform that unifies verification methods and data sources to stay compliant in SEA, mitigate online frauds, and automate decisions in a minute. We orchestrate onboarding, fraud detections and localized DB checks for Fintech to scale in SEA, cutting integration time to a matter of weeks not quarters. We aim to be the Zapier of identity and fraud verification.
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Chief Executive OfficerUppass Jan 2021 - PresentAn integrated platform that unifies localized data verification, fraud detection, credit scoring data for Southeast Asia Startups and helps them stay compliant, mitigate online frauds, and automate decision in a day. We help cut down the time to implement frauds detection, verification, alternative credit scoring services to a matter of days not months. We aim to be the Zapier of verification and fraud detection. -
Co-Founder (Chief Executive Officer)Credit Ok Sep 2018 - Dec 2022Chatuchak, Bangkok, Th- Successfully raised fundings from various international VCs.- Communicate and lead the visions of web and mobile products and data modelling for Credit OK- Use alternative data to build risk and fraud detection models using advanced machine learning- Layout 2 years product roadmap to enable micro and small entrepreneurs to access to business insurance- Create a seamless on boarding and verification customer journey to scale growth of insurance premium financing- Create business strategy for customer acquisition and partnership -
Product Data Analytics Team LeadAgoda Feb 2017 - Jul 2018Singapore, Singapore, SgLead analytics team to support product, UX research, segments and non hotel accommodations businesses. Managed the team to drive actions through insights to generate experiments and incremental bookings.- Spearheaded the customer segmentation analysis for Agoda using Recency- Frequency-Monetary model. Created pipeline to generate data which is widely adopted in email targeting, pricing and personalization teams.- Identified headroom for booking opportunity based on the search data. Created a new conversion metric and use these insights to target users with high opportunity but did not convert using discount and gift cards levers.- Designed the first SEO experiment framework at Agoda. Compared pros and cons of different methodology and unit of randomization. Guided Business Intelligence team to build SEO experiment dashboards using the framework. -
Financial Planning AnalysisAirbnb Aug 2015 - Feb 2017San Francisco, Ca, UsOversee business performance of the company. Work cross functionally to curate and analyze the impact of product experiments, paid/brand marketing, supply acquisition, and customer contacts on company KPIs. Identify issues based on metrics movement and explain the performance to executive team. Maximize booking through recommendations via user behavior, competitive, and opportunity analysis. -
Analytics Leadership Program - Mobile Customer Insights AnalystEbay Inc Aug 2014 - Jul 2015San Jose, Ca, Us -
Analytics Leadership Program - Pricing AnalystEbay Inc Feb 2014 - Aug 2014San Jose, Ca, Us -
Analytics Leadership Program - Eu Retail Promotion AnalystEbay Inc Aug 2013 - Feb 2014San Jose, Ca, Us- Consolidated and streamlined reporting for EU Retail promotions business. Brought insights and transparency to the whole deals and promotion programs for EU markets. - Automated EU Retail Promotions dashboard and reduced the time and resources required by analysts from 2 days to a few hours. - Measure and analyze incrementality of promotion programs of EU sites. -
Senior Analyst - Seller And Finance AnalyticsEbay Inc Jun 2013 - Aug 2013San Jose, Ca, Us• Provided analytics support and recommendations for listing tools and bulk uploaders for B2C sellers to product managers. Created transparency and helped prioritize the list of enhancements to the products.• Created standard measurement and goals for B2C product analytics. Experimented and measured the impact of new features through A/B testing and T - test analysis. -
Senior Social Commerce AnalystEbay Inc Apr 2012 - May 2013San Jose, Ca, Us• Managed schedule and planned regional social analytics support across eBay (North America, Europe and Israel).• Allocated team resources to build social business dashboard and support social intelligence projects for daily deals and vertical teams. • Gathered data using SQL and performed analysis to solve business questions for social commerce team. • Created transparency on all eBay social initiatives by sending out weekly report and conducting readout for business partners and product managers.• Set an operational excellence for eBay analytics by collaborating with product managers on a regular basis and educated developers for the tracking best practice. • Promoted problem statement approach and compiled lists of business questions in online repository across Analytics organization. • Brought in external data and outside speakers (Susan Etlinger) to increase internal intelligence and enhance the ability to benchmark with the industry standard. -
Social Media Marketing ManagerSap Jul 2010 - Apr 2012Walldorf, Bw, De• Evangelized social media community and streamlined access of online community assets (Forums, Wikis, and Blogs) to ensure maximum exposure. • Rebranded looks and feel of social media properties, and refined social media communication strategy. • Developed Twitter best practices for community social media use cases through coordination with Laura Fitton (@Pistachio) and shared with other internal social media groups. • Increased approximately 30,000 (200%) social users in Facebook, Twitter, Linkedin, and Youtube and sustained the monthly growth of 6% by leveraging social media monitoring tools and strategic content planning. • Generated YTD social media report for all social media assets of SAP Community Network and executed listening exercise to develop conversation analysis related to the community. • Set up tracking for Webcast demand generation campaign to measure the contribution of social media effort.• Collaborated with other social media teams to promote SAP SAPPHIRENOW and SAP TechEd events and successfully accounted for 40% of overall social media traffic to the virtual events site and 30% of total impressions for social media.• Represented SAP in Silicon Valley Enterprise Social Media Group (SVESMC). Currently working on standardizing frameworks of social media metrics for B2B and B2C enterprises. -
Chief Marketing OfficerBreesee May 2011 - Mar 2012• Planned business strategy and marketing campaigns to acquire new users online via Paid Search, print ads, designed landing page to collect users' email address• Uses social media to build creative community on Fan pages, blogs,and videos. -
Online Marketing Account ManagerRso Consulting Feb 2010 - Dec 2010San Francisco, Ca, UsSocial Media Marketing• Initiated Facebook business fan pages/Twitter accounts/company Linkedin profile for clients• Designed blogs that satisfied clients and planned annual contents for blog updates• Successfully reduced cost per fan to under $2.00 on Facebook Advertising campaigns and generated measurable social media performance reports• Acquired 100 fans in average per week on clients’ fan pages by partners building and creating engaging contents • Increased brand awareness and doubled the sales of clients’ online stores through contest and promotions on social media • Managed viral video marketing and photo sharing campaigns and delivered high click through rateWeb Analytics• Set up Google Analytics accounts for websites, linked them to Adwords campaigns and ensured tracking in place• Set up filters, goals, event tracking, utm tracking and e-commerce tracking on Google Analytics• Administrated multiple analytics account, delivered web traffic reports and reviewed website and advertising campaigns performance with clients.Pay-Per-Click Management• Set up advertising campaigns on Google Adwords, Yahoo and Bing• Generated monthly PPC report and provided summary and recommendations to clients• Managed PPC campaigns to ensure positive ROISearch Engine Optimization and Marketing• Performed site audit to identify the initial problems of websites• Researched on keyword analysis and determined the keywords that need to be optimized• Provided search engine optimization (SEO) recommendations to the clients to increase the organic ranking.• Performed ongoing services such as ranking report, link building -
E-Commerce ManagerManhattan Portage Oct 2007 - Jun 2009• Initiated and administered affiliate programs using Shareasale.com for www.manhattanportage.com and www.tokenbags.com and recruited more than 200 affiliates within 2 months.• Increased conversion rate through Google Adwords by 2% over 6 months.• Improved customer feedbacks using Getsatisfaction.com and brand awareness through promotion on social network sites such as Facebook, Myspace and Twitter.• Created and monitored email marketing campaign using Campaignmonitor.com.• Started up online stores for www.manhattanportage.com and www.tokenbags.com from scratch using OsCommerce as CMS, including payment gateway integration via Authorize.net.
Palm Norchoovech Skills
Palm Norchoovech Education Details
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University Of San Francisco School Of ManagementEntrepreneurship And Marketing -
Mahidol University International CollegeComputer Science
Frequently Asked Questions about Palm Norchoovech
What company does Palm Norchoovech work for?
Palm Norchoovech works for Uppass
What is Palm Norchoovech's role at the current company?
Palm Norchoovech's current role is Co-Founder @ UpPass | Automate E2E eKYC/eKYB process : Fraud, Risk Decision, Compliance Verification, and Paperwork (Zero Code) | Ex-Silicon Valley.
What is Palm Norchoovech's email address?
Palm Norchoovech's email address is pa****@****pass.io
What is Palm Norchoovech's direct phone number?
Palm Norchoovech's direct phone number is +140837*****
What schools did Palm Norchoovech attend?
Palm Norchoovech attended University Of San Francisco School Of Management, Mahidol University International College.
What are some of Palm Norchoovech's interests?
Palm Norchoovech has interest in Social Media, Soccer, Internet Technology, New Start Up Project, Seo, Affiliate Program.
What skills is Palm Norchoovech known for?
Palm Norchoovech has skills like Social Media Development, Search Advertising, Digital Marketing, Mysql, Organic Search, Social Media Monitoring, Social Media Marketing, Web Analytics, Google Analytics, Google Adwords, Omniture, Php.
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