Phylicia Clifton

Phylicia Clifton Email and Phone Number

Empowering Client Success through Strategic Marketing @ SpringFour
San Diego, CA, US
Phylicia Clifton's Location
San Diego, California, United States, United States
Phylicia Clifton's Contact Details

Phylicia Clifton personal email

About Phylicia Clifton

With over 14 years of experience, I'm a proactive leader who's passionate about building relationships and enhancing customer experience through strategic marketing initiatives.How I do it: • Take complex ideas and translate them into relatable, engaging, and effective content• Create a holistic content ecosystem that utilizes existing materials and maximizes the impact of new materials across marketing, sales, customer experience, and beyond• Craft and fine-tune brand identity and voice to stand out from competitors and attract the right prospects • Examine and improve processes for ideation, production, and distribution of marketing strategies, materials, and campaigns• Implement, execute, test, and optimize strategies for improved performance• Lead teams with a hands-on approach to teamwork and a focus on empathyMy expertise: Content strategy and planning. SEO strategy and optimization. SEO writing. Copywriting. Content marketing. Branding. Brand voice. Advertising coordination and contract negotiations. Strategic event planning and coordination.

Phylicia Clifton's Current Company Details
SpringFour

Springfour

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Empowering Client Success through Strategic Marketing
San Diego, CA, US
Phylicia Clifton Work Experience Details
  • Springfour
    Springfour
    San Diego, Ca, Us
  • Springfour
    Senior Client Success & Impact Manager
    Springfour Nov 2023 - Present
    Lead Client Success and Impact teams to ensure clients get the most out of their partnership. Work closely with clients to create compelling marketing campaigns that promote their instance of SpringFour and encourage consumer usage. Analyze client reports and internal and industry data for consumer financial health trends. Create compelling case studies and press highlighting the work of our clients. Manage Impact/Marketing team. Assist in creation, updates, and review of marketing materials creation and updates.
  • Oportun
    Sr. Manager, Brand And Content
    Oportun Apr 2019 - May 2023
    San Carlos, California, Us
    Create and manage content calendar and content production activities, from ideation through to production. Manage and implement SEO strategy and content to drive web traffic. Support marketing initiatives across the organization through copywriting and editing. Collaborate across teams to find opportunities for promoting and utilizing content to drive company goals. Develop, implement, and evangelize brand personality, voice, and editorial style guide.
  • Beauty Bakerie Cosmetics Brand
    Content Manager
    Beauty Bakerie Cosmetics Brand Nov 2018 - Feb 2019
    Bethany, Us
    Responsible for the organization, management, and distribution of content across the organization.
  • Solidprofessor
    Content Marketing Manager
    Solidprofessor Feb 2017 - Jul 2018
    San Diego, California, Us
    Generate and manage content calendar across all verticals. Improve email open and CTR. Manage implementation of Pardot. Regular blogging and editing. Create content for emails, drip campaigns, landing pages, whitepapers, case studies, emails, collateral, and website rebuild. Collaborate with sales teams to create effective selling campaigns and presentations.
  • Knect365
    Marketing Communications Manager
    Knect365 Jun 2015 - Nov 2016
    London, England, Gb
    Responsible for sponsor and exhibitor marketing strategy, roadmap, and content for all events in the Life Science portfolio. Establish systems for requesting and producing sales materials. Manage timelines, expectations, and budget. Develop copy for, edit, and manage all marketing materials, including prospectuses, sales collateral, partnership proposals and presentations, ebooks, and emails. Work in tandem with sales to develop partnership packages and sponsorship opportunities to meet goals.
  • Skava
    Marketing Communications Manager
    Skava Feb 2014 - Jun 2015
    San Francisco, California, Us
    Responsible for development of marketing strategy and roadmap. Co-concepted complete corporate and product rebranding. Concepted, wrote all copy, and project managed complete redesign and revision of company website as well as creation of product marketing videos. Wrote copy, edited, and managed all marketing materials, including advertising, sales collateral, video and webinar scripting, sales presentations, and emails. Coordinated attendance, marketing campaigns, and exhibition at industry events. Assisted in planning and execution of special events, such as annual client summit and thought leadership roundtables.
  • Impact Radius, Inc.
    Sales Collateral & Communications Manager
    Impact Radius, Inc. Apr 2012 - Feb 2014
    Santa Barbara, California, Us
    Responsible for project management and content development of sales collateral, presentations, marketing automation campaigns, and other related tools. Own inventory of sales tools and maintain pipeline of creation. Develop custom presentations and proposals. Execute content, distribution, and analysis of lead nurturing and prospecting campaigns. Ensure team is up-to-date and trained for use of tools. Coordinate attendance of industry events and trade shows.Promoted from Marketing Associate.
  • Yardi Systems
    Marketing Associate
    Yardi Systems Jul 2010 - Apr 2012
    Santa Barbara, Ca, Us
    Events: Carry out preparations to exhibit at both regional and national trade shows for real estate property managers and real estate property management companies.Seminars: Plan and execute a series of sales seminars taking place across the country throughout the year.Advertising: Develop and maintain a strategic advertising plan. Coordinate advertising from contract negotiation to ad placement and submission for a global real estate software company.Promoted from Marketing Assitant. Additionally worked as a marketing temp June 2009 - August 2009.

Phylicia Clifton Skills

Advertising Marketing Marketing Strategy Event Planning Market Research Marketing Communications B2b Marketing Content Marketing Email Marketing Social Media Marketing Project Management Event Management Sem Press Releases Content Development Public Relations Salesforce.com Corporate Blogging Presentation Development Search Engine Marketing Powerpoint Lead Generation Retail Software Marketo Content Strategy Content Management Web Content Writing Product Marketing Content Management Systems Wordpress Pardot Collateral Material Design Collateral Publishing Digital Publishing

Phylicia Clifton Education Details

  • Westmont College
    Westmont College
    Communication Studies

Frequently Asked Questions about Phylicia Clifton

What company does Phylicia Clifton work for?

Phylicia Clifton works for Springfour

What is Phylicia Clifton's role at the current company?

Phylicia Clifton's current role is Empowering Client Success through Strategic Marketing.

What is Phylicia Clifton's email address?

Phylicia Clifton's email address is ph****@****ail.com

What is Phylicia Clifton's direct phone number?

Phylicia Clifton's direct phone number is +180557*****

What schools did Phylicia Clifton attend?

Phylicia Clifton attended Westmont College.

What skills is Phylicia Clifton known for?

Phylicia Clifton has skills like Advertising, Marketing, Marketing Strategy, Event Planning, Market Research, Marketing Communications, B2b Marketing, Content Marketing, Email Marketing, Social Media Marketing, Project Management, Event Management.

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