- Source deals, assess investment opportunities, conduct due diligence, and provide portfolio support for the next $100M gaming companies at Play Ventures, the leading early stage gaming venture capital fund - Leading and executing growth and PR at Mighty Bear Games for their latest game 'Butter Royale' Visit www.playventures.vc for more details

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Acquired by Google

- Developed marketing strategies, managed paid user acquisition campaigns, App Store Optimisation, PR, user feedback- Led product and marketing analytics, including overseeing implementing attribution and analytics technology and reporting- Managed a remote team across multiple timezones to develop Voicepop, an app that turns voice messages to text within WhatsApp, designed features and prioritised roadmap based on impact and user feedback- Voicepop received >140K organic installs in 4 months, has an average rating of 4.5 stars on the App Store, and was featured on Google Play Early Access and publications like CNET

- Social Media Management, Content Creation and Storytelling: I craft content and manage social media for a number of F&B establishments, do freelance writing for the likes of Circles.Life, creative work for Ethnicraft Online, and more! - Enabling Entrepreneurship: I consult for a mobile games studio and conduct research projects for entrepreneurs

- Devised strategies for lead generation, caregiver recruitment, launch of new services, and features- Managed agencies and stakeholders to attain coverage for the “Uber for senior care” on CNA Insider and Google Play- Executed performance marketing, offline marketing, referral programmes, social media, Net Promoter Score tracking - Oversaw content marketing from conception, to hands-on production and delivery of videos, images, and articles- Designed workflows, creative assets and copy for direct marketing via email, SMS, and push notifications- Crafted and optimised user interface, landing pages, and worked with engineers to build and run A/B tests

Ethnicraft Online launched in Singapore in 2012, as the first online branch of international furniture brand Ethnicraft. Since then, we have brought our unique brand of solid wood furnishings into Kuala Lumpur and Shanghai. Transparency and quality is in our DNA. Ethnicraft Online rebranded to 'Soul & Tables' in late 2018. What I Did: - Devise online and offline marketing and communications strategies for Singapore, Kuala Lumpur and Shanghai- Manage agencies and execute strategies across channels including SEO, Google AdWords and Social Media, resulting in >120% growth on social media and 8% decrease in marketing spend per revenue- Drive relationships with media and business partners to double PR coverage and deliver 12x increase in partnership revenue- Lead a team of 10+ to win the 'Best of Houzz Service' award in 2016 and 2017, and grew annual revenue by >20%

Resorts World Sentosa (RWS), Asia’s ultimate destination resort, is home to the region’s first-and-only Universal Studios theme park and offers world-class entertainment. Since 2011, RWS has been named “Best Integrated Resort” for four consecutive years at the TTG Travel Awards, which recognises the best of Asia-Pacific’s travel industry. I was responsible for the marketing efforts for the Entertainment portfolio, which boasts an exciting calendar of productions, concerts and public performances: - Developed integrated marketing campaigns for productions- Enabled ‘Peter Pan, The Neverending Story’ to become RWS’ best-performing production in history with smallest marketing spend to-date- Led design teams to deliver creatives and develop assets- Managed internal stakeholders (producers, communications, social media) to deliver effective campaigns- Oversaw agency in planning, evaluating and refining all media buys- Negotiated with media and statutory boards which resulted in complimentary exposure with a media value worth >25% of original budget

The Singapore Economic Development Board is the lead government agency which attracts foreign direct investments to create good jobs and business opportunities in Singapore.As a Marketing & Communications officer for the consumer business portfolio and client experience programme, I:- Led EDB’s marketing and PR efforts promoting Singapore as premier investment destination for consumer businesses- Clients include Unilever, P&G, DFS, Gillman Barracks and more- Achieved extensive media coverage and interviews in The Straits Times, TODAY, ChannelNewsAsia, trade publications- Managed PR agency in China to attain coverage in major titles such as Xinhua, China Daily and more

In less than 2 years from launch and from scratch, I helped build Tribe into an award-winning brand of luxury bags and accessories for modern parents, with a Hollywood celebrity following that counts supermodel Gisele Bündchen as a fan. As Tribe's Marketing & Sales Executive, I had:- Built Tribe into an award-winning brand of luxury baby bags from scratch, with Hollywood celebrity following including supermodel Gisele Bundchen- Managed media, influencer relations and PR agency, resulting in extensive coverage in Singapore, Australia, UK, U.S. (>100 articles)- Developed and executed B2C and B2B marketing strategies, increasing revenue and attaining retail distribution in N. America- Developed and executed Tribe’s social media strategy and community management- Planned and managed successful photo shoots and events

o Solely responsible for conducting market research, identifying market trends, and developing a new product range that is aligned to Triumph brands’ values o Presented recommendations to Brand Manager, Director and partner supplier for development in the next quarter

Assisted in the smooth implementation of the Work-Life Workshops, taking care of the administrative duties and logistics of the workshops

Liaison for SITEL's clients, interacting with customers in transactions, satisfying all customer enquiries