Phyll Arrington Email & Phone Number

Raleigh, NC, US

Durham, NC

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North Carolina

• We are educators and innovators.Founder’s Hemp is a vertically integrated hemp company. From clone to final product, Founder’s Hemp and the agricultural division, IAP, are leading providers of premium hemp extracts.
• Facilitated strategic marketing sessions with key stakeholders to create market plans, including SWOT analysis, market analysis/research, and competitive reviews to determine quantifiable objectives, strategic.
• Created successful marketing plans for three events during an eight-month period, including national launch of a patented hemp infused compression sleeve, Hemp Squeeze; The story was picked up by 314 news outlets.
• Creator Director for over 175+ marketing assets over an eight-month period including print & electronic materials, product packaging, emails, press kit, POS displays, merchandising units, and a 10 x 20 Trade Show Booth

Raleigh-Durham, North Carolina Area

• Grow Fragrance is a 100% plant-based consumer packaged goods (CPG) company and a digitally native vertical brand. Responsible for developing the brand identity and for delivering user-centric experiences across all.
• Lead member in creating and executing a marketing plan to ensure successful website launch (May 2018), including developing Brand Style Guide, content, product packaging, and visual assets for all social channels and.
• Created and managed the pre-launch Customer Testing Program to attain product feedback for improvement, to build a brand ambassador network, and to create a demand for the product
• Led strategic market needs assessment and competitive analysis to determine audience targeting
• Project leader for creating the User Experience Design and User Interface Design for a fully optimized, branded website www.growfragrance.com
• Created and developed the Grow Fragrance Micro-Influencer community to build external credibility, generate content, create brand ambassadors, and to boost SEO

WAKE Forest, NC

• Strategic, collaborative leader of marketing and communication strategies across three regions and three B2C/B2B channels (retail, e-commerce, and wholesale) to drive business growth, raise brand awareness, and attract.
• Brand building leader of the design studio, visual merchandising, event planning, print & video production, and innovation teams to deliver YOY improved sales volume of +3.2% LFL
• Creative director for launching new store propositions including 21 Outlets and 50+ new boutique concept stores and cross-functional leader of store profitability taskforce that resulted in 85% YOY improvement
• Spearheaded 2-year store segmentation strategy that resulted in exceeding forecast for new product launches and 35% cost reduction in store marketing assets
• Member of the International team that successfully relaunched the brand in U.S. and Mexico

WAKE Forest, NC

• Hired as Manager of Online Production and was quickly promoted to Director of Online Customer Experience. Member of International digital leadership team that was accountable for improving engagement, enhancing repeat.
• Project managed the 2012 redesign of the US e-commerce site to improve user-centric experiences through universal site elements, customer email registration, loyalty program interface, shopping cart, and checkout.
• Managed Digital Production Studio (Producers, Designers, and Programmers) to support 2011 US Sales of 23.7 million (+34% YOY) and 2012 US Sales of 31.3 million (+32% YOY)
• Created strategic vision for the 3-year enhancement Roadmap across multiple digital channels, including site, email, and social to ensure brand consistency across all channels

WAKE Forest, NC

• Manager of Operational Development and Sales SupportFounding team member in the launch of The Body Shop At Home, a separate direct selling channel of The Body Shop. Developed and managed the operational strategies for.
• Managed the development and launch of the Online Ordering system for consultants
• Project managed the development of an on-site Call Center to support the channel
• Developed and maintained vendor relations, including negotiating costs and delivery terms
• Partnered with management team to establish annual promotional strategy and product launches

SAN Francisco, CA

• Office Manager and Executive Assistant to Chairman, Founder of The Body Shop (Anita Roddick) & CEORelocated to San Francisco, CA to establish West Coast corporate headquarters and to manage U.S. based executive office..
• Served on The Body Shop U.S. Board of Directors as Secretary and managed quarterly meetings
• Project managed the creation of The Body Shop 5 year Strategic Business Plan
• Coordinated U.S. media activities and speaking engagements for Anita Roddick and executive team
• Office manager and key contributor for internal company communications and publications

WAKE Forest, NC

• Managed Founder of The Body Shop, Anita Roddick, US-based executive office, including speaking engagements and US-based entrepreneurial projects.
• Researched, developed and coordinated Anita Roddick’s speaking engagements, including traveling with her for onsite support and advance planning
• Wrote press releases and arranged media interviews for Anita Roddick and Executive Team
• Key contributor for internal company publications (Founder’s & Company Newsletter)

WAKE Forest, NC

• Hired to manage press crisis with Executive Team.
• Created press releases and internal company communications
• Served as company spokesperson for media contacts

Bachelor’S Degree, Psychology With A Minor In Special Education

Master'S Degree (Completed 45+ Hours Of Program), Public Affairs, Non-Profit Management