Phyllis Chan Email & Phone Number

Melbourne, VIC, AU

Melbourne, Victoria, Australia

• Develop and implement brand identity: Established branding, designed email footer templates, created name cards, and documented comprehensive brand guidelines to ensure consistent visual identity across all channels
• Email Marketing Management: Created and set up Mailchimp accounts for customer engagement eDMs, managing end-to-end campaigns to drive customer retention and strengthen relationships.
• Digital Content Management: Oversaw content management and updates across social media… Show more
• Digital Content Management: Oversaw content management and updates across social media platforms, Google Business, and the company website, ensuring timely and relevant communication with target audiences
• Website Revamp Projects: Initiated and executed website revamp projects in collaboration with external vendors, enhancing user experience and aligning the online presence with brand objectives
• Marketing Collateral Development: Coordinated and produced marketing materials, including brochures, printed advertisements, and tender documents, supporting sales efforts and brand awareness initiatives Show less

Hong Kong SAR

• Plan and manage the day-to-day content including social media and newsletter.
• Take the lead in achieving CRM objectives including customer journey, email campaigns, pushnotifications
• Ensure the effective planning, promotion and execution of tenants' events to reinforce brandawareness, cultivate customer relationships
• Prospect new perks partnerships by developing strategies based on tenants' behaviour. Manage and execute all processes including pitching, closing the deal… Show more
• Prospect new perks partnerships by developing strategies based on tenants' behaviour. Manage and execute all processes including pitching, closing the deal and promoting to our tenants. Show less

• Formulate strategies and plan to achieve sales targets through digital, social media and email marketing, promotions and CRM
• Liaise with the marketing agency on social media advertising planning and strategy
• Assist and ensure the smooth execution of e-commerce activities including online/ offline promotion campaigns, content management, arrangement and all other related web activities

Hong Kong

• Plan and execute all marketing activities (campaign, online promotion and product launches) assigned by the headquarters
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) for the Asia Pacific
• Initiate collaborations with companies and brands for analogue photography and brand promotion, e.g. photography exhibition, competition
• Oversee and monitor development of localized content by the Asia markets

• Assist the regional online manager to roll out international and local campaigns in Hong Kong.
• Oversee the day-to-day online business, optimise sales-through, and grow the customer base and sales.
• Create and manage the day-to-day contents including social media, online magazine and newsletter.
• Create and launch strong marketing campaigns with various marketing partners
• Prepare press releases in local launches and build strong relationships with the press.
• Nurture and grow… Show more

Hong Kong

• Assist the regional online manager to roll out international and local campaigns in Hong Kong
• Oversee the day-to-day online business, optimise sales-through, and grow the customer base and sales
• Create and manage the day-to-day contents including social media, online magazine and newsletter.
• Create and launch strong marketing campaigns with various marketing partners
• Prepare press releases in local launches and build strong relationships with the press
• Nurture and… Show more

Hong Kong

• Assist in all the preparation work for the events including preparing guests list, proofreading all written materials, sourcing props and gifts, communication with vendors.
• Assist in seasonal events onsite, including the Christmas Benefit and Ballet Ball

Master Of Marketing

Bachelor Of Arts - Ba, English Studies