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Serial curiosity, fearless cold caller, intrepid sleuth, adept at creating instant rapport. Quick study - 0 to 60 in minutes on nomenclature, process, concepts and terminology.Sources For Research: the outstanding resource to reach & engage the difficult-to-dentify & reach the B2B community nationwide. We excel at conducting in-depth interviews and focus groups in all formats. High completion rates and fast turnaround., Seamless discreet handling of sensitive client lists, Financial services is our wheelhouse. Depth and breadth in consumer research. Adept in multiple methodologies. We capture the differentiating detail that creates the competitive edge for our clients. The process: Identify the issues! Illuminate the problem, gain trust, get the reveal! Create analysis that spurs the imagination of our clients to create unique solutions. We work creatively. We are consistent. We deliver quality.Services Offered: Project design, Report writing and analysis, focus group moderation, in-depth interviewing (phone and onsite). PRC Certified as Expert by the Insights Association. Expert witness services can be provided. Qualified in the Southern District (Federal evel).Specialties: Business-to-business qualitative research, low incidence, C-Suite and senior level decision makers, upscale consumers, early adaptors. Find us: Qualitative market research, research consultant, research design, marketing research studies, moderating, bulletin boards, including focus groups, in-depth interviews, telephone surveys, online surveys, online focus groups, bulletin boards; research services, concept testing, business-to-business, B2B, consumer products, questionnaire development, report writing, research professional, research objectives, marketing research projects, market research firm, study design, qualitative research project, market research experience, primary research, ethnography, usability, expert witness, consumer packaged goods,
Sources For Research, Inc.
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PresidentSources For Research, Inc. Oct 1986 - PresentNew York CityResponsible for directing full phase qualitative research projects for Business-to-Business marketing research clients. A broad depth of consumer research projects in healthcare/wellness, retail, financial services, travel, technologies, early adaptors,Experienced in a broad range of methodologies such as brand identity, new product development,, competitive intelligence, customer satisfaction, usability, employee satisfaction, CRM.PRC Certified (Qualified expert in Marketing Research by the MRA.).Qualified Expert Witness by Southern District Court (Federal) 2003
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Executive InterviewerLouis Harris Associates Jan 1983 - Oct 1989Greater Ny Tri-State Area/Washington, D.C. AreaOn-site executive interviewer for qualitative research studies for the Louis Harris Organization. Met with C-level executives from Fortune 500 companies on a regular basis conducting in-depth interviews on a full range of corporate topics.
Phyllis Morrow Skills
Phyllis Morrow Education Details
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Honors -
Business/Corporate Communications -
Bachelor'S Degree Honors. -
Honors
Frequently Asked Questions about Phyllis Morrow
What company does Phyllis Morrow work for?
Phyllis Morrow works for Sources For Research, Inc.
What is Phyllis Morrow's role at the current company?
Phyllis Morrow's current role is President, Sources For Research, Inc..
What is Phyllis Morrow's email address?
Phyllis Morrow's email address is sf****@****rcn.com
What is Phyllis Morrow's direct phone number?
Phyllis Morrow's direct phone number is +121278*****
What schools did Phyllis Morrow attend?
Phyllis Morrow attended New York University, Harvard Business School, New York University, New York University.
What are some of Phyllis Morrow's interests?
Phyllis Morrow has interest in Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Science And Technology, Arts And Culture, Health.
What skills is Phyllis Morrow known for?
Phyllis Morrow has skills like Market Research, Marketing Research, Focus Groups, Qualitative Research, Customer Insight, Competitive Intelligence, Segmentation, Interviews, Moderation, In Depth Interviewing, Quantitative Research, Competitive Analysis.
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