Phyllis Olson Email & Phone Number

Hopkins, Mn, Us

Greater Minneapolis-St. Paul Area

-Supports the field by creating and maintaining reports that are crucial to running the business. Using SAS, Business Objects, DOMO, Power BI.-Responsible for managing and maintaining Regional databases pertaining to individual Financial Reps.-Working with IT on various database design projects

Minnetonka, Mn

*Managed several analysts.*Reported directly to VP of Analysis to supply and present regular analytic reporting to upper Management.*Responsible for managing ALL membership related analysis including the main Direct mail programs as well as Internet based initiatives utilizing email and social media.*Analyzed and made recommendations on marketing tests for membership areas.*Identified problems/issues and worked with IS to improve processes relating to acquisition, retention and fulfillment of membership.*Worked closely with Accounting on answering auditing and corporate growth questions. Gave recommendations on ways to reduce cancel rates.*Supported other area’s of the business including Advertising and Member Services.*Responsible for all Budget and Forecast support for the various Membership areas of the business – well over half the corporate revenue. *Supply all monthly financial analytical support for membership areas.*One of a handful of power users of the Oracle based analysis tool "Business Objects". *Responsible for extensive Ad Hoc and recurring analysis using this tool.*Seen as one of the leading software users in a company of over 300 employees including expert use of Excel and integrating Access, Excel and Business Objects into reports that can be automated.*Experienced in analyzing the effectiveness of various forms of Response Modeling and Database Management. Responsible for the decision to chose a vendor or deem them ineffective earlier in my career at NAMG.*Intimately involved in working with the I.S. department on a mainframe conversion from one software package to another.

St. Louis Park, Mn

*Responsible for tracking and evaluation of all Direct Mail Programs (annual quantities 50 million pieces).*Responsible for Budgeting and Forecasting unit volume, dollar volume and expenses based on constant reevaluation of actuals.*Liaison to Information Systems for defining and requesting Ad Hoc mailings and reports.*Involved in the design of customized direct mail mainframe software as the user interface.*Experience in using vendors to implement various forms of Response Modeling.

Plymouth, Mn

*Originally employed as a telemarketing sales rep and progressed to listed position through persistence and the management training program.*Managed the CVN Catalog with responsibilities included product selection, inventory control, authorization of all advertising layouts and copy, test definition and sales and product analysis.*Supervision of two employees. .

Started the first CVN catalog to on-air responders. Was responsible for all aspects of creating and getting the catalog out the door.