Phyllis Put Email & Phone Number

香港特別行政區

From product manager to senior product manager Company Business coverage: Garden breads, cakes, biscuits, candies, snacks (retail & users)Duties: responsible for retail biscuits, candies and snacks (team leader)Job descriptions:1. Develop the yearly marketing plan and 3-year product plan: Developing visions and strategies by analyzing the consumer insight, market trend, market size, market share, internal sales and Nielsen data by item, category and brand2. Rejuvenate the brand image: Revamping the new packaging designs & format with attractive USPs and developing 360° integrated marketing campaigns for enlarging the market size into youngsters and maintaining the sustainable growth. (E.g. TVC/online videos, bus bodies adv., MTR digital panels, pop-up full-page banners, PR seeding, KOL, MIs, social media, etc)3. A&P budget and GP management: Allocating the budget by product and spending categories and analyzing the effectiveness by sales and media performance data. Analyzing the GP performance by item, category and channels for providing directions for sales team to enhancing the overall profit.4. New product development: Starting from idea generation; proposal preparation with market trend data, targeted USPs, ideal ingredients, flavours, packaging format, suggested retail prices, targeted cost with GP analysis; Arrange sensory tests and follow up the progress with engineers, producers, R & D, designers, procurement managers, sales team, quality control, law & regulation team, etc5. Quality control and customer services: Frequent product trial to make ensure the production quality is up to standard; customer complaint handling

香港特別行政區

From Senior marketing executive to product manager Company Business coverage: Kimberly Clark, Vinda, Hearttex, Campbell, Swanson, Tena, Vileda, Lion, GP, Diamond/Reynolds film & foil, Ah Huat White Coffee, Nepia tissues & baby diapers and new brands Job descriptions:1. Work with cross functional teams: E.g. brand headquarters, external agencies/designers, salesmen, key chain buyers, to ensure smooth execution and achieve company objectives2. New / modified product development: Giving comments of product and packaging design; analyzing of key competitors for positioning and price setting; arranging the half year promotion plans for buyers; conducting the product presentations for salesmen, buyers and shopkeepers; POP design & production and premium gift sourcing ,etc.3. Promotion plan (ATL & BTL): Formulating the whole year promotion schedule with budget plan for achieving the KPI; executing and monitoring the progresses, gross profit and reporting by presentations for headquartersAbove the line: e.g. Social media (Facebook), KOL, website banners/print adv./bus design, cooking video/ receipe production, mail/email marketing, sponsoring programs (e.g. shopping mall activities)Below the line: e.g. display program, sampling, baby fairs, demos, discounts, redemptions, rebate,etc.4. Presentation of business review and analysis: Splitting and comparing of sales figures by different categories and period with expenses tables to analyze the ROI; identifying the reasons of sales growth or decline and providing the solutions; estimating the opportunities for expanding the market share and threats of the growth rate in the future5. Inventory control: Estimating the 3 months rolling sale forecasts and monitoring the shipment orders quantity; formulating the strategies to clear the stock with short expiry dates6. Business trip with Marketing Director and Company Consultant: Visiting the factory or business meeting with brand headquarter if it is necessary