Phyllis Stern Email and Phone Number

Drove occupancy and overall revenue generated in an integrated senior living community (Personal Care, Memory Care and Independent Living). Met and/or exceeded budgeted occupancy expectations. * Successfully sold over 480 units. * Developed and managed over 1300 new prospects. * Generated over 40 million dollars in gross revenues. * Won several occupancy awards. * Acted as liaison between referral sources, family and prospect. Built sphere of influence by initiating and coordinating visits, presentation, tours and events. * Prepared sales and marketing reports, marketing plans and competitive analysis. * Supervised and maintained active involvement and control over the inquiry, move-in and move-out procedures. * Created residence tour story and trained staff on implementation. Responsible for overseeing corporate distinctives. * Planned, organized and implemented public relations functions in conjunction with Executive Director of Sales and Marketing. * Networked with local and regional home care agencies, hospitals and long-term care facilities to support the admission/discharge planning process. * Ensured marketing department operated in compliance with state regulations and all corporate policies and procedures. * Wrote articles for company blog

Developed and implemented public relations and event direction to small businesses, non-profit organizations and political candidates. * Built strong media contact base. * Raised public awareness and engaged community involvement through effective presentations and public speaking. * Interviewed individuals for research and story ideas. Created press releases, public service announcements, brochures, flyers, radio and television copy, press kits and telephone scripts. * Raised event attendance. * Established solid relationships with donors, clients, sponsors, volunteers, community managers/business leaders, political representatives and media. * Increased visibility, monies, attendance and name recognition for organizations and individuals.

Responsible for pet therapy visits to the elderly and infirm in assisted living, personal care, hospice and home environments. Participated in planned events at multiple sites and brought unconditional dog affection and interaction to those who needed it most.

Created and directed PR thrust by developing public relations and marketing opportunities for this non-profit gardening, educational, horticulture and ecology concern. Handled marketing and membership duties. * Managed and coordinated three major annual events, bringing in 20% of total programming revenue for the year. * Coordinated volunteer base of over 350 individuals and 18 garden clubs. * Initiated promotional opportunities through involvement at garden-centric venues. Developed flyers, annual reports, annual donor materials and volunteer manuals. * Assisted in coordinating conferences, symposiums and short lecture series. * Wrote copy and helped conceptualize graphics for the Annual Appeal, winning "Best in Show" in the two-to-three color category at the Western PA Printers Association Awards.

Developed and supervised all aspects of IKEAs Annual Kids' Entertainment Fair, a free two-day in-store children's event, filled with music, entertainment, crafts and education. * Handled budget management; logistics; talent and activities recruitment and contract negotiations. * Responsible for all PR and media relations (print, in-store announcements. press releases, advertising concepts, flyers). * Received proclamations from the City of Pittsburgh - Office of the Mayor, proclaiming the specific dates of Kids' Fair as " IKEA's Kids' Entertainment Fair Days," recognizing IKEA's devotion to the Pittsburgh community. * Supervised on-site coordination; giveaways; registration and photography. * Selected designated charity for IKEA's Sharing the Caring Program. * Garnered in-kind donations. * Created event book and generated end of event reports. * Increased annual attendance by 1.233 %. Increased sales figures on days of events by 20%.

Assisted in research and talent bookings for three major multi-cultural and multi-generational concert series for Allegheny County residents, reaching an average audience total of over 165,000 per summer. * Responsible for press release, brochure copy, catering needs, merchandising, contract and contract rider requirements, payment coordination and on-site hosting/announcer duties. * Managed all aspects of smaller satellite concert series addressing "special needs" groups, i.e. Kane Hospitals, Schuman Center, etc. as well as Big Band Bashes (for older county residents) and the Allegheny County Courtyard Series (for employees). * Redesigned letters of agreement for performers affiliated with these series.