Phyllis Evans Email & Phone Number

San Franciso Bay Area

I assist businesses, nonprofits, and individuals in promoting and marketing their services and products by creating marketing materials, developing publicity strategies, and managing rebranding campaigns. This can involve writing articles, press releases, newsletters, magazines, website content, advertisements and maintaining social media accounts.

Mill Valley, Ca; Brea, Ca; Vancouver, Wa; Scottsdale, Az; Denver, Co.

Managed the creation, collection, and distribution of information that promoted the identity, mission and priorities of the seminary. Was responsible for the aesthetic image and external communications including bi-annual magazine, annual reports, e-newsletters, brochures, website content, press releases, and news articles. Handled marketing, advertising and public/media relations. Oversaw social media communications. Maintained photo library and frequently chief photographer at events. Was responsible for identity and branding of all five campuses.Managed rebranding of the seminary which included creation of new logo, tagline, complete overhaul of website, reprinting of stationary system for all five campuses (letterhead, envelopes, name badges, banners, trade booth displays, and signage), logo apparel and promotional items, revising and rewriting all marketing materials.

San Francisco Bay Area

~Public & Media Relations: Create and implement media campaigns targeting traditional and new media. Pitch story ideas, profiles and interviews to appropriate media pursuant to strategies and goals.~Marketing: Design and implement marketing programs including events coordination strategies. Craft and execute promotions by coordinating advertising and other consumer outreach (direct mail, newsletters, brochures, events)~Strategy: Conceive, design, define and implement marketing and public relations programs. Design and implement short and long-term media outreach locally, regionally and nationally. Coordinate and distinguish brand identity.~Communications & Project Management: Compose press releases, articles, newsletters, brochures, marketing materials, website content, direct mail pieces. Work with vendors (photographers, designers, printers) to produce these materials.~Advertising: Evaluate and select media options. Work with personnel to oversee design and production.

Larkspur, Ca

Promoted this group of five nationally acclaimed Parisian-style brasseries since 1997 with a varied media relations campaign that included creating and publicizing seasonal news and events, promoting on- & off-site catering services, cultivating important restaurant reviews in local and national publications, producing quarterly newsletter, and placing articles in national gourmet and trade magazines. Wrote, edited, and oversaw production of quarterly newsletter, circulation 12,000.Publicized opening of Menlo Park restaurant in August, 1998, Pleasant Hill in October 2000, Larkspur re-opening in 2002, San Mateo opening in 2003. Concentrated on local and regional media coverage, as well as national. Cultivated opportunities for community involvement and developed name recognition. On-going local and national publicity as described above.

San Francisco Bay Area

General PR including arranging product testing in work environments, pitching and placing case studies in trade journals, supervising photo shoots, handling PR for Bed & Breakfast launch.

San Francisco, Ca

Began as an unpaid intern, was hired after 2 weeks as a junior AE. Pitched media for interviews and story placement, oversaw ad production, handled client relations, production of promotional items for trade shows, wrote pres materials, brainstormed with team.

Ba, English

Art/Art History, Film

Education record